Martech

SEPTEMBER 28, 2023

Before we dive into the roundup, here’s a quick look at some recent research on marketers’ use of AI: More than half (51.3%) of global marketing leaders say cost is a significant barrier when adopting AI, according to a new study by Algomarketing, a workforce solutions and marketing operations consultancy.

Global Marketing 116

Global Marketing Customer Journey New Technology Customer 116

Businesses Grow

NOVEMBER 6, 2023

Denis Sison has more than 30 years of experience as a global marketing executive for iconic companies such as P&G, Coca-Cola, Sprite, Blackberry, The Hershey Company, and, most recently, Johnson & Johnson. It’s critically important to establish the narrative of your brand as well as your point of view.

Global Marketing 122

Global Marketing Marketing Marketers Communications 122

Hubspot Marketing

MARCH 19, 2024

As a result, micro-influencers can offer more persuasive and effective product or brand endorsements. Doing more with AI will be a marketing theme throughout 2024, and I recommend giving it a shot if you haven’t already, especially since there are many use cases: AI can be your content marketing assistant. Image Source 6.

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

Hubspot Marketing

JANUARY 31, 2024

They might seem silly on the surface but– when timed right– jumping on the right meme can mean marketing magic. A TikTok trend that’s helping brands tap a $465 million global market. And it's definitely not being ignored by restaurants, luxury brands, and even… Pringles? Case in point: The Gen Z caviar bump.

Gen Z 100

Gen Z Millennials Food Global Marketing 100

Backlinko

MARCH 13, 2024

Market research is a growing multi-billion-dollar industry. Brands leverage market research insights to introduce customer-focused offerings and improve their experiences. Online/mobile quantitative research services accounted for 35% of worldwide revenues of market research companies. Market modeling 1.4%

Market Research 87

Market Research Non-Profit Transform Marketing 87

Duct Tape Marketing

MARCH 1, 2017

The Relationship Between Branding and Emotion written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Javier Sanchez Lamelas. Things like branding and storytelling seem like vague concepts rather than concrete tactics. He and I discuss how to market effectively by appealing to emotion.

Branding 47

Branding Marketing Automation Platform eCommerce CRM 47

Martech

FEBRUARY 27, 2024

While many brands talk about focusing on the customer, few do it. Less than a quarter (24%) of global brands are mapping customer behavior and sentiment, according to Braze’s 2024 Customer Engagement Review. What’s worse, only 6% apply customer insights to their product and brand approach. “At They see a brand.”

Global Marketing 106

Global Marketing Product Customer Branding 106

Martech

DECEMBER 10, 2021

Last year, this statement became the universal motto of brands everywhere, as people learned to adapt to unfamiliar circumstances brought on by the global pandemic. Now we’re sharing key lessons we learned from this research in our global report: Deliver a Modern Digital CX: A Guide for Marketing Innovators.

Customer 98

Customer Transform Global Marketing Customer Journey 98

Rock Content

JANUARY 6, 2024

Let’s take one of the biggest brands on the globe as an example. Apple’s success in the global market stems from consistent customer experience. The look of the brand, its messaging, and its purpose – all remain the same in different locations across the globe.

Content Marketing 87

Content Marketing Marketing Marketers Global Marketing 87

Hubspot Marketing

OCTOBER 31, 2022

Will marketers reinvest in the same strategies or try new trends? To understand what trends B2C marketers are leveraging in 2022, we surveyed 1,067 global marketing professionals working in B2B and B2C companies. From influencer marketing to virtual events, there are so many efforts brands can focus on.

B2C 145

B2C Market Trends Inbound Marketing Influencer Marketing 145

Adobe Experience Cloud Blog

MAY 3, 2019

Not to mention increased marketing expenses in a bid to introduce your brand to the local market! Why should you expand into new markets? Unlike in the past when big corporate brands ruled the global business realm, small businesses are currently steering the business forward across the world.

Logistics 133

Logistics Transform Law Global Marketing 133

Martech

OCTOBER 18, 2022

Adidas VP global marketing Erika Wykes-Sneyd at the DPAA Global Summit in New York. Over the last two years, iconic shoe brand Adidas has been establishing a metaverse presence by collaborating with tech partners and creators and also rolling out their own NFT. Image: DPAA. Create a roadmap.

User-Generated 136

User-Generated Global Marketing Branding Marketing Strategy 136

Martech

APRIL 15, 2024

Stanley Black & Decker is a truly iconic brand, around for more than 180 years, with a global market and its name practically synonymous with power tools. For more than six years, MarTech contributor Ana Mourão has been a leader in digital engagement, data architecture, CRM and CDP at the brand.

CRM 99

CRM eCommerce Retail User-Generated 99

Martech

JANUARY 30, 2024

Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies. Elaine Szu, the company’s Vice President of Global Marketing, says that even with more than a year of planning, there were still things that surprised them.

Customer Acquisition 120

Customer Acquisition Marketing Marketers Global Marketing 120

Martech

APRIL 20, 2023

Storyteq’s Brand Portals is an AI-powered creative production hub for localizing and activating global marketing campaigns faster. It provides a centralized place for marketers to quickly adapt multichannel campaigns through a self-serve AI-enabled platform.

Product 99

Product Shoppers User-Generated B2C 99

Hubspot Marketing

DECEMBER 20, 2022

Influencer marketing has become more integral to marketing campaigns as brands try to reach audiences on platforms geared toward community building and creating content than companies. 53% of marketers said they plan on working with micro-influencers in 2023. 5 Brands Who Collaborate with Micro-Influencers.

Influencer Marketing 117

Influencer Marketing Retail Fashion Global Marketing 117

Martech

DECEMBER 22, 2021

Good morning, Marketers, and if there was any question, the future looks bright if you’re in the marketing ops profession. Global marketing ops pro at AWS Darrell Alfonso has shared his projections of how the field will evolve next year. More responsibilities, more opportunities to impact your organization.

Global Marketing 104

Global Marketing Marketing Marketers Digital Marketing 104

Hubspot Marketing

JUNE 27, 2022

Both B2B and B2C brands recognize the power of video marketing. In fact, HubSpot Blog Research found that 88% of brands surveyed have a team dedicated to creating video content. But how do B2B and B2C brands differ as it relates to strategy, goals, and performance? We surveyed 550 global marketers to find out.

B2C 104

B2C Video Marketing Market Trends Thought Leadership 104

Martech

JUNE 5, 2023

Global marketing and communications company Publicis Groupe announced it will join the Coalition for Content Provenance and Authenticity (C2PA), an initiative aimed at providing a framework for authenticating human-produced content. Steering Committee founding members include Adobe, BBC, Intel, Microsoft and other media and tech firms.

User-Generated 85

User-Generated Global Marketing Communications Product 85

Hubspot Marketing

MAY 14, 2019

Affiliate marketing is when an online retailer rewards a website with a commission for each customer they refer through their promotion of one of the online retailers’ products. Brand Marketing. Campus Marketing. Campus marketing is hiring college students to become campus ambassadors for your brand.

Stealth Marketing 144

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 144

Search Engine Land

JANUARY 19, 2024

In global markets, effective SEO extends beyond keywords and backlinks. A misunderstood or disrespected audience is unlikely to engage with a brand, risking public relations crises and reputation damage, particularly in the age of rapid social media spread. Insensitivity in these areas can alienate potential customers.

SEO 121

SEO User-Generated Law Global Marketing 121

Martech

OCTOBER 13, 2023

“Digital out-of-home is growing successfully,” said Barry Frey, President and CEO of DOOH industry organization DPAA Global, at this week’s DPAA Summit in New York. The $13 billion global market represents 37% of all out-of-home. Image: DPAA Global. Brand data. Why we care. A campaign in the U.K.

CMO 120

CMO Advertising Advertisers Retail 120

Martech

OCTOBER 21, 2022

” The report was based on a survey of over 5,000 creators across nine global markets. Adobe’s detailed “ Future of Creativity ” study suggests this challenge is being met in part by a thriving “creator economy.” The headlines. minimum wage.

Global Marketing 98

Global Marketing User-Generated Branding Marketing 98

Martech

SEPTEMBER 1, 2021

all led by senior-level marketers from top brands, including…. … From big data to big ops: The new foundation of marketing and customer experience , featuring Scott Brinker, Editor, chiefmartec. How A/B/n split testing in email can power brand-wide success , featuring Kath Pay, CEO, Holistic Email Marketing.

Customer loyalty 90

Customer loyalty Health Global Marketing Email Marketing 90

Martech

FEBRUARY 16, 2023

We asked Annamarie Andrews, VP for global marketing at Cielo , an international talent acquisition partner, to walk us through two programmatic B2B ad campaigns — how they did it and what they learned along the way. Brand is the long game. It was also part of their global brand refresh. One in the U.S.,

Transform 110

Transform Advertising Advertisers B2C 110

Hubspot Marketing

MARCH 20, 2023

The current AI market race is led by IBM, which holds a more than nine percent global market share. Next to IBM in the global AI patent race are Microsoft and Samsung, each within 500 patent families from IBM. Another 25% of respondents said both image software was acceptable for social media advertising.

Marketing 124

Marketing Marketers Global Marketing Advertising 124

Martech

OCTOBER 18, 2022

brands, 62% plan to boost DOOH with social media. brands plan to integrate this channel with DOOH. brands plan to integrate this channel with DOOH. brands plan to use DOOH with digital audio. For digital video ads, 46% of U.S. For digital video ads, 46% of U.S. Finally, 45% of U.S. Image: DPAA. Retail media.

Gen Z 111

Gen Z Retail Transform Advertising 111

Hubspot Marketing

JUNE 13, 2023

You've heard this a million times by now: artificial intelligence is changing the marketing world and how brands advertise to consumers — and the trend isn't stopping anytime soon. In fact, the global market revenue of AI in marketing will likely grow from $27.4 billion in 2023 to $107.4 billion in 2028.

Advertising 101

Advertising Advertisers Food User-Generated 101

Adobe Experience Cloud Blog

JANUARY 22, 2020

That’s a mistake, as you end up limiting how your audience engages with and views your brand. The overall way that people want to consume content has changed significantly,” says Jeff Wedren , associate vice president of global marketing at PowerObjects. Which medium do you choose? People are busy.

Thought Leadership 161

Thought Leadership Energy Education Global Marketing 161

Hubspot Marketing

MAY 23, 2023

As a result, AI and machine learning algorithms are helping marketers automate and optimize tasks that would otherwise be tedious, time-consuming, and expensive. So, it's no surprise that AI marketing automation is here to stay. In 2020, the global market for marketing automation was $4,438.7 million by 2030.

Food 128

Food Marketing Marketers CRM 128

Duct Tape Marketing

JULY 20, 2022

In this episode of the Duct Tape Marketing Podcast , I interview Mark Kilens. He oversees Airmeet’s global marketing team responsible for brand, demand, lifecycle, and product marketing. In this episode of the Duct Tape Marketing Podcast , I interview Mark Kilens.

CMO 79

CMO Global Marketing Education SEO 79

Rock Content

APRIL 18, 2023

With billions of active users on the internet, this online global market is a vast sea of opportunities for any brand. Or, what benefits do you stand to enjoy when you create localized content that resonates with the global market, irrespective of any existing cultural or functional barriers?

Non-Profit 52

Non-Profit Market Segmentation Global Marketing User-Generated 52

Marketing Insider Group

OCTOBER 15, 2020

With 74% of global marketers investing in social media marketing, the channel allows you to connect with your audience, increase brand awareness, handle customer service, and even increase conversions. Quick Takeaways: A social media policy protects your brand’s integrity and reputation with employees.

PR 145

PR Law Finance Entertainment 145

Sprout Social

JUNE 15, 2021

Yet for businesses, social media is still predominantly a marketing function, with 71% of social marketers either working in silos or maintaining only occasional communications about social with other business departments. Ready to harness social data to bridge the gap between your brand and its consumers?

Gen Z 107

Gen Z Global Marketing Market Research Communications 107

Hubspot Marketing

JANUARY 4, 2024

In the process of learning more about these personas, I realized that, traditionally, brands created marketing personas to personalize campaigns for buyers in each buyer. You can define the brand positioning. 62% of businesses believe good UX positively impacts brand perception. You can enhance the user experience.

Analytics 108

Analytics Copywriting Communications Market Research 108

Martech

SEPTEMBER 30, 2022

A tough market and continually changing global demands mean that brands need to get more creative and think outside the box to stand out from the 1000s of marketing communications customers receive daily. consumers want to engage with brands that are setting new standards in meeting their expectations.”

Gen Z 123

Gen Z Marketing Marketers User-Generated 123

Marketing Insider Group

FEBRUARY 11, 2021

They want to know what the brands they support believe in and what they’re doing when they think everyone has their back turned. A 2018 survey by Accenture showed that 42% of consumers walk away from a brand in frustration over their words and actions. One in particular is the consumer’s growing need for company transparency.

Digital Marketing 145

Digital Marketing Marketing Marketers Finance 145