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How AI is making identity resolution platforms more effective

Martech

Consumer expectations for highly personalized marketing interactions have reached an all-time high. Marketers are very aware of this: 90% say personalization significantly contributes to business profitability, according to Think with Google research. Click here to download!

Law 110
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The ethics of AI-powered marketing technology

Martech

How can marketers balance innovation and privacy? The AI arms race in marketing technology Martech vendors across all platforms, including data analytics, customer relationship management (CRM) systems, email marketing platforms, social media advertising and more, are racing to incorporate AI features into their products.

Law 124
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Data Privacy Changes: A Must-Read Guide for Marketing Agencies

Customers.ai

Invest in First-Party Data First-party data, comprised of information collected directly from users who willingly engage with a brand is essential as privacy regulations continue to roll out. These people are already familiar with the brand and already showing interest. You can do this with the Customers.ai

Law 100
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4 Personalization Trends in Marketing [2022 Data]

Hubspot Marketing

A 2021 Mckinsey & Company report found that 78% of consumers are more likely to make repeat purchases from brands that personalize. As we know, personalization is the name of the game in customer experience nowadays. In this post, we’ll dive into key personalization trends you should know in 2022. Kudos @JetBlue !

Law 142
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Why SMS Marketing Should be Part of your Digital Strategy in 2023 & How to Make it Work

Digital Marketer

Customers do not have to download any app, put up with the noise on social media, or scroll through several emails to interact with your brand. These increase return purchases and customer-brand relationships. Send personalized marketing messages at scale. Be mindful of text messaging laws.

Law 81
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Career Objective Tips To Get Your Resume Noticed [+ Examples]

Hubspot Marketing

Whether you call it a personal branding statement, experience overview, or resume objective, a career objective statement creates an important first impression. A well-crafted statement lets hiring managers learn about your skills and career highlights in a straightforward way. This makes your objective more personal.

Finance 144
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Data Privacy Changes: A Must-Read Guide for Marketing Agencies

Customers.ai

Invest in First-Party Data First-party data, comprised of information collected directly from users who willingly engage with a brand is essential as privacy regulations continue to roll out. These people are already familiar with the brand and already showing interest. You can do this with the Customers.ai

Law 56