Branding Management Pharmaceutical Promotion 
Spiralytics
JANUARY 22, 2023
From eco-friendly packaging to corporate philanthropy, many brands are now incorporating social responsibility business plans. One reason is the increasing consumer demand for sustainable products and socially responsible brands in response to the worsening global warming phenomenon. One example of a green brand is IKEA.
Contently B2C
JUNE 30, 2016
” An executive at a major pharmaceutical company recently asked this question of Amanda Gutterman, VP of growth at digital media company Dose, which operates Dose.com and OMG Facts. “Gen Z isn’t anti-corporate or anti-brand,” she said. “That’s a trap social media managers fall into.
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Duct Tape Marketing
OCTOBER 1, 2019
Transcript of Creating a Brand Name That Sticks written by John Jantsch read more at Duct Tape Marketing. He is a brand strategist speaker, founder of Sticky Branding and the author of Brand New Name: A Proven, Step-by-Step Process to Create an Unforgettable Brand Name. What’s the job of a brand name?
Content Marketing Institute
JULY 25, 2018
While I’m typically calm and relatively capable of handling a crisis at home, I quickly discovered that managing medical care while alone, in pain, and in unfamiliar surroundings requires a lot more presence of mind – and a vastly different set of informational needs and insights. My journey of diagnostic discovery. My content checkup.
Litmus
JANUARY 23, 2024
After all, when they have a great experience with your emails, it has a positive ripple effect on your overall brand. Here are some questions I keep in mind when I’m looking for inspiration for Litmus’ email program: Will this design work for your brand? Seeing how other brands, businesses, and senders send email always gives me ideas.
Marketing Insider Group
MARCH 12, 2013
Our most recent Future of Marketing interview explained Nick Kellet’s suggestion that we focus more on our Customer’s Brand than on our own. As I’ve watched digital content evolve over the last decade three monumental shifts have occurred that will shape the way we create, distribute, and promote content in the future.
Search Engine Land
FEBRUARY 24, 2023
One of these online events is especially relevant to brands and marketers – the webinar. Some brands record their webinars and repurpose the content, including offering replays for people who couldn’t attend live. There are a lot of reasons to add webinars to your brand repertoire. What is a webinar? What is a webinar?
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