article thumbnail

Topical Map for Medical & Medicine Blog

Calvyn Lee Blog

By creating a topical map that covers core topics like “Understanding Diabetes Types” and “Managing Blood Sugar Levels,” and supporting them with in-depth articles and guides, you establish your site as an authoritative source for diabetes-related information.

article thumbnail

9 salary negotiation tips for search marketers

Search Engine Land

Job titles have little consistency A VP of marketing in one company could be the junior level account manager, but in another, the most senior marketer. Events managers, experiential marketers and out-of-home (OOH) advertising executives all saw reduced employment opportunities as countries experienced lockdowns.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to map your selling process to the way your B2B customers buy: A case study

Martech

These industrial pumps are used in various industries that involve fluid handling, like chemicals, water management, aquariums, mining, pulp and paper, pharmaceuticals, steel, circuit boards, electronics and food and beverage. Customers especially value a supplier who is reliable and trustworthy.

article thumbnail

Webinars: A complete guide with examples

Search Engine Land

Attract new leads : Online events are a draw for lots of people, and with a little promotion, new leads will find your webinar and sign up. Webinars are a great idea for brands in most verticals, especially those in financial services, consulting, SaaS, and pharmaceuticals (the industry with the highest attendance rate).

article thumbnail

Responsible Marketing: Why It Matters to Be Aware

Spiralytics

Brands in the cosmetics, pharmaceutical, fashion, and food industries respond the most to these searches. The idea is that businesses make a profit while making a positive difference, a balancing act that businesses are expected to manage effectively in this day and age. However, there are ways to avoid contributing to pollution.

Gen Z 52
article thumbnail

5 Things Marketers Need to Know About Gen Z

Contently B2C

” An executive at a major pharmaceutical company recently asked this question of Amanda Gutterman, VP of growth at digital media company Dose, which operates Dose.com and OMG Facts. ” The pharmaceutical executive, who preferred to go unnamed, is hardly alone in his concern. “How do I talk to Gen Z?”

Gen Z 64
article thumbnail

Does Your Health Care Content Hold the Cure for Customers in Crisis?

Content Marketing Institute

While I’m typically calm and relatively capable of handling a crisis at home, I quickly discovered that managing medical care while alone, in pain, and in unfamiliar surroundings requires a lot more presence of mind – and a vastly different set of informational needs and insights. My journey of diagnostic discovery.

Health 68