Adobe Experience Cloud Blog

JUNE 29, 2015

Just like you’d do with any other piece of content, your marketing automation platform is a key piece of the puzzle here to map content to the lead profile. But chances are, you’re not using video in your marketing automation platform to help you better understand your leads. And you’re not alone.

Thought Leadership

Martech

APRIL 15, 2022

Remember that your content marketing isn’t restricted to written blogs; you should also focus on publishing e-books, white papers, images, infographics, GIFs, podcasts, and videos that you can share to engage and retain your audience. New features are making marketing automation platforms more powerful than ever.

B2C

Adobe Experience Cloud Blog

OCTOBER 13, 2015

Their findings were summarized in a whitepaper titled “ Breaking through the Noise ,” available on the Canada Post website. In the process, they imbue it with emotionally charged meaning, making them more susceptible to inspiration from their brands. This creates multiple opportunities for a brand to be seen and engaged with.

Direct Mail

Marketing Insider Group

JUNE 15, 2015

To be clear, we’re talking about investments either in specific marketing programs (paid media, email nurturing, inbound) or in new marketing technology, such as a marketing automation platform. But marketers are eager to “hack” the process. Image Credit: Rand Fishkin.

Telemarketing

Adobe Experience Cloud Blog

AUGUST 7, 2015

Author: Julie Wingerter From Demand Gen Report to Marketing Profs to Content Marketing Institute, leaders in the content marketing field are touting the benefits of incorporating interactive content—content that encourages prospects to engage and respond—into the modern marketing mix. What will it cost?

Thought Leadership

Adobe Experience Cloud Blog

FEBRUARY 8, 2016

Your in-depth material, whether it’s ebooks, white papers, or informative research reports, is what will get your followers to invest more in your brand and think of you as an industry leader. By tracking conversions from social, marketers can determine how many leads, and how much money, social media is generating for them.

Whitepaper

Martech

JULY 26, 2021

Yes, there’s a common fund of knowledge and understanding, but surely you apply it in different ways when you’re developing and maintaining a brand, ideating on campaigns for the next six months, planning ad spend or promoting your brand on social media. Is marketing a single job? Editorial Director. Why we care.

CMO

Martech

OCTOBER 19, 2021

Digital asset management platforms, often called DAMs, are marketing software that store, organize and make useful an organization’s entire library of digital assets. Marketing agencies might leverage DAM technology to help their customers maintain consistency across in-house content and creative developed by partners.

Management

Adobe Experience Cloud Blog

MAY 3, 2016

Your goals will help you map out the most relevant offers and content for your objectives—whether that’s brand awareness, engagement, lead generation, customer acquisition, retention, advocacy, or a combination of these. But if your goal is brand awareness, you might want to share ungated content such as an infographic or a fun video.

Thought Leadership

Calvyn Lee Blog

OCTOBER 14, 2021

As mentioned in the previous post ( LinkedIn Marketing Fundamentals Study Guide ), I have completed both LinkedIn Marketing certification 2 months ago, LinkedIn Marketing Fundamentals and LinkedIn Marketing Strategy. If you interest to explore this 2 certification from LinkedIn, do visit LinkedIn Marketing Labs.

Marketing Strategy

Adobe Experience Cloud Blog

APRIL 29, 2016

This shift in focus applies to marketers across all verticals, as buyers have higher expectations and are harder to win over without having personalized conversations. Gone are the days where a print ad strategy was all you needed to acquire new customers and keep your brand top-of-mind.

Whitepaper

CXL

MAY 27, 2022

Demand generation marketers create and distribute strategic content (mostly for free) to build awareness and demand for their brand or product. Lead generation marketers capitalize on the interest demand generation creates. The suite of resources helps spread awareness of the Omnisend brand and product.

Thought Leadership

Duct Tape Marketing

JANUARY 1, 2019

Marketing Automation for the “Know” Phase. At the very top of your marketing hourglass, people are encountering your brand for the very first time. Marketing Automation for “Repeat” and “Refer”. Marketing automation can also help you to establish and maintain a strong referral base.

Customer Journey

Rock Content

SEPTEMBER 7, 2016

Your offer is the most important aspect of your holiday marketing campaign. There are so many types of content that you can choose from to bring your campaign to life: gated videos, webinars, podcasts, ebooks, whitepapers, templates, courses, apps — the list goes on and on. Step 3: Build Your Landing Page.

Whitepaper

Lusha

JULY 11, 2024

Think of it as the process of creating a buzz around your brand, sparking curiosity, and positioning yourself as a thought leader in your industry. The key focus is not on immediate sales but on cultivating a pool of potential customers who are familiar with your brand and intrigued by what you have to offer.

Whitepaper

SmartBrief - Marketing

NOVEMBER 14, 2023

It’s a systematic review of all the content you’ve created, like blogs, whitepapers, even landing pages; the places where the content lives, such as your website; and the analysis of whether the content has met your goals and reached its audience. Does it align with your company’s branding? What is a content audit?

Whitepaper

SmartBrief - Marketing

NOVEMBER 14, 2023

It’s a systematic review of all the content you’ve created, like blogs, whitepapers, even landing pages; the places where the content lives, such as your website; and the analysis of whether the content has met your goals and reached its audience. Does it align with your company’s branding? What is a content audit?

Whitepaper

Unbounce

SEPTEMBER 19, 2023

Banafshe is one of our content creators and a copywriter who has more than seven years of experience in content and brand from B2C to agencies and now the world of SaaS. She is a creative strategist through and through, working on conceptualizing marketing campaigns, white papers, multimedia projects, and so on.

Copywriting

Lusha

JULY 17, 2024

This personalized approach fosters trust and loyalty, turning your customers into enthusiastic advocates for your brand. Enhanced Brand Reputation and Thought Leadership ABM isn’t just about short-term gains; it’s a long-term play that elevates your brand’s reputation and establishes you as a thought leader in your industry.

Direct Mail

Tiecas

JUNE 17, 2024

Shared Tools and Resources: To facilitate collaboration, invest in tools like CRM systems, marketing automation platforms, and project management software. By implementing these strategies, manufacturers can create a culture of collaboration and alignment between sales and marketing, which is essential for ABM’s success.

Manufacturing

Lusha

JULY 21, 2024

In the ever-evolving landscape of B2B marketing, the marketing funnel remains a cornerstone for success. Think of it as a strategic roadmap guiding potential customers from their first interaction with your brand to becoming loyal advocates. This can lead to repeat business, referrals, and brand advocacy.

Customer Acquisition

Welcome Software

MARCH 11, 2022

60% of the content created by leading brands becomes “just clutter,” as Marketing Week puts it , impacting neither consumers’ lives nor business results. A pretty dreary statistic for content marketers, right? The problem isn’t that consumers don’t want content — it’s that brands aren’t managing content effectively.

Management

Lusha

JULY 17, 2024

They’ve shown their interest by taking actions like subscribing to your email list, downloading a resource, attending a webinar, or interacting with your brand on social media. Awareness is at the top of the funnel, where potential customers become aware of your brand and offerings. Increased brand awareness? More leads?

CRM

Lusha

NOVEMBER 11, 2024

Get Better at Finding New Customers Understanding How Customers Become Buyers The customer journey from first hearing about your brand to making a purchase usually includes these steps: Awareness : The customer learns about your brand or product. To build a strong brand: Define your values: What principles guide your business?

Price

DirectMail2.0

FEBRUARY 26, 2024

Then, secondarily, we layer on an omnichannel marketing approach, so that we really – I mean, what we do is we harness the power driven by direct mail, the high brand recall, the fact that it activates a long-term memory center in the brain, and that message is going to impinge because direct mail is very powerful and effective.

Direct Mail

Marketing Insider Group

JULY 1, 2020

Effective content marketing strategy offers the benefit of exponential growth, higher brand awareness and trust, winning over prospects and convincing leads, and endearing your customers, helping to build a loyal base of brand advocates. Your brand presence gets bigger and more impactful. More attention on your brand.

Marketing Strategy

Adobe Experience Cloud Blog

AUGUST 30, 2018

Today, email is not just about promoting your brand offerings. Gone are the days of batch-and-blast emailing; email marketing is about delivering value to the subscriber. For this, the marketing team needs to work closely with the sales team to make the campaign successful.

Whitepaper

Lusha

JUNE 11, 2024

Results Long-term, sustainable growth: Builds brand loyalty and trust over time. As you can see, inbound and outbound marketing represent two distinct philosophies with varying strengths and weaknesses. Delight: Provide remarkable support and resources that empower customers to succeed, turning them into loyal brand promoters.

Outbound Marketing

Martech

DECEMBER 16, 2024

Behavioral data: Analyze how these accounts interact with your brand (website visits, content downloads, social media engagement). Content creation: Develop case studies, whitepapers, and blog posts that resonate with the personas, helping to nurture leads through the sales funnel.

CMO