Martech

JANUARY 3, 2025

Marketing has traditionally served as the “guardian of the brand,” ensuring organizational consistency across all channels. AI creates brand assets at scale, offering speed and efficiency. Guardrails are the parameters, principles and rules guiding the daily creation of marketing materials. Dig deeper: U.S.

Branding 135

Branding Copywriting Law Marketing Ethics 135

Neil Patel

FEBRUARY 11, 2021

How important are marketing ethics when it comes to your purchase decisions? If you are like most consumers, ethics matters a lot. Consumers are attracted to brands that promote sustainability, environmental causes, and social responsibility. Not surprisingly, we’re drawn to brands that bring some good into the world.

Marketing Ethics 131

Marketing Ethics Food Marketing Marketers 131

Martech

JULY 19, 2024

Instead of debating button colors and placements for hours, marketers can now run real-time tests with many options. The need for multiple layers of approval flattens dramatically as templates and programmatic brand guidelines ensure standardization and quality. When marketers approve that strategy, AI executes it.

Traditional Marketing 130

Traditional Marketing Manufacturing Transform Automobile 130

Duct Tape Marketing

MAY 22, 2025

AI Ethics in Marketing: Why Strategy and Responsibility Must Go Hand in Hand written by John Jantsch read more at Duct Tape Marketing Listen to the episode: Episode Summary In this episode of the Duct Tape Marketing Podcast, host John Jantsch welcomes Paul Chaney , a veteran digital marketer and publisher of the AI Marketing Ethics Digest.

Marketing Ethics 41

Marketing Ethics Marketing Marketers Digital Marketing 41

Martech

DECEMBER 20, 2023

There are a lot of marketing podcasts out there, so how do you know which ones to listen to? Here are 10 — listed in alphabetical order — that cover everything from content from AI to marketing ethics and more. These are some of the questions that Mikhail Myzgin explores in his podcast, “Ethics in Marketing.”

Marketing Ethics 123

Marketing Ethics Copywriting Transform CMO 123

Orbit Media Studios

APRIL 2, 2025

Your future prospect will ask AI for recommendations, will ask AI to compile research on your industry, will ask AI to tell them more about your brand, and eventually (hopefully) ask AI to get in touch and set up a call. Not the company with the catchy brand message and short little webpages. These are brands recommending themselves.

User-Generated 70

User-Generated Analytics SEO Marketing Ethics 70

Neil Patel

MARCH 3, 2021

Consider this geotargeted Uber ad for arriving tourists: Geotargeted ads may be useful when you want to: Boost foot traffic: Brands can send mobile ads, coupons, or notifications to attract customers to their brick-and-mortar locations. Benefits of Geofencing Marketing. Boost Brand Awareness. Why were they drawn to your brand?

Marketing 140

Marketing Marketers Marketing Ethics User-Generated 140