Hubspot Marketing

JUNE 30, 2025

If you want to learn how to craft an irresistible one, start with this guide that includes 17 real-life examples and learn how brands market their open positions. After all, if you’re hiring for a technical SEO role, you don’t want to create a description that will attract newbies. X chats, LinkedIn discussions, etc.).

Management

Welcome Software

MAY 7, 2025

This tactic is all about squeezing the lemon with your marketing efforts, making sure high-quality content gets the most out of it. Improves the reach of your content Repurposing content can help you to reach new audiences and expand your online presence with new or different marketing channels.

Transform

Animalz blog

JULY 22, 2025

About Our Guest: Mallory Russell With over 15 years of shaping content for top brands, Mallory Russell knows how to turn stories into growth. During her eight-year run at Square, she transformed a one-person blog into a 40-person global team spanning editorial, SEO, social, and web strategy.

SEO

SocialPilot

MARCH 26, 2025

Every minute, billions of conversations occur online globally , and your brand has a choice. You can choose to lead the conversation narratives or be swallowed by the fierce competition from competing brands. Brands that dominate the share of voice in their market don’t just steer conversations.

PR

Neil Patel

JULY 11, 2025

The more specific you get here, the more strategic your marketing decisions become. They’re a powerful tool for your entire marketing strategy. Inform Smarter SEO Strategy SEO is no longer just about matching search terms—it’s about matching intent. Table of Contents Key Takeaways What Is A User Persona?

CRM

SocialPilot

APRIL 23, 2025

Social media can either make or break your brands image. One viral post that’s all it takes to ignite a movement, catapult your brand to global fame, or destroy its years of reputation in the blink of an eye. It helps you build brand awareness, attract potential buyers, and feature in posts by top creators in your industry.

PR

Power Digital Marketing

JUNE 3, 2025

Leverage Content Marketing to Attract High-Intent Leads Create valuable content such as whitepapers, case studies, and blog posts addressing industry pain points. Utilize SEO and Paid Search for Demand Capture Target high-intent B2B keywords to attract decision-makers searching for solutions.

Key Performance Indicator

SocialPilot

JUNE 26, 2025

Marketers today are constantly exploring new ways to expand their brand reach and connect with the right audience—and what better way to do that than through the power of social networking? LinkedIn is perfect for keeping your brand top-of-mind. Build Trust with Thought Leadership: People trust people more than brands.

Gen Z

Welcome Software

APRIL 25, 2025

Example prompt : "Take our top-performing blog post on digital transformation and adapt it for the German market. Solution : Establish a clear workflow where AI recommendations are always (please) reviewed by human editors, who have a deeper understanding of your brand voice and business goals before hitting publish or deploy.

Transform

SocialPilot

JULY 16, 2025

Top Benefits of LinkedIn Carousels for Your Brand Many brands and personal influencers swear by LinkedIn carousels. Whether you’re sharing career stories for your personal brand or running polls embedded in slides to gain insight into your customers, carousels can help you achieve higher engagement.

Thought Leadership

Exposure Ninja

JULY 18, 2025

Website optimisation used to focus only on traditional Search Engine Optimisation (SEO). This included implementing on-page SEO best practices, securing backlinks , and ensuring top technical performance. With the right SEO strategy in place, your website was well-positioned to rank at the top of Google or Bing.

User-Generated

Animalz blog

JULY 29, 2025

In this episode, you’ll see how Jennifer Clark’s small team produced 300 pieces of content last year, and why rethinking content’s value could transform your marketing strategy. She’s built a pod model that brings together product marketing, demand gen, and content. And because, you know, we need them, they need us.

PR

Trade Press Services Newsletter

JULY 10, 2025

B2B marketers have long relied on press releases to generate visibility, boost SEO, and position their brand as a credible player. This is why 78 percent of marketers include press releases in their marketing strategy. Too many links or links used only for SEO will likely trigger rejections.

Whitepaper

Animalz blog

JULY 8, 2025

Because Zapier has this long legacy, again predating me, of not only a really high value, respected, beloved blog, but also an SEO program where we were able to scale these programmatic pages to drive insane levels of growth. Book a consult now at Animals Co Whitepapers and find out how to set the new benchmark for your industry.

Thought Leadership

Set Up

SEPTEMBER 17, 2024

One thing is certain: demonstrating the ROI from marketing efforts is crucial for brands to stay competitive. Below are key budgeting challenges that marketers often face and practical solutions to help marketing leaders craft a stronger, more agile budget.

CMO

Animalz blog

AUGUST 5, 2025

Instead of focusing only on keyword rankings, look at “soft signals” like brand mentions in large language models, event engagement, and influencer conversations. About Our Guest: Kirti Sharma Kirti Sharma is Director of Product Marketing for Adobe Learning Manager and Captivate. When those signals spark, you’ll know your story landed.

Thought Leadership

Martech

FEBRUARY 19, 2025

It is an essential tool for brands to connect directly with customers. It offers opportunities for in-app shopping, live-streaming and branded hashtag challenges. However, marketers must understand and work with TikTok’s culture to succeed. Table of contents Why use TikTok for B2B marketing?

Gen Z

Hootsuite

MARCH 31, 2025

But it cant take the place of a skilled social media manager, brand-aware copywriter, or accomplished graphic designer. That includes everything from meeting transcripts to technical whitepapers to collections of notes gathered from multiple stakeholders. It makes teams faster and more agile.

User-Generated

Adobe Experience Cloud Blog

OCTOBER 18, 2017

According to the authors of Marketing Metrics , the probability of selling to a new prospect is 5-20% while the probability of selling to an existing customer is 60-70%. Beginning with a well-defined strategy allows you to create drip campaigns that respond to the specific needs and interests of specific customers.

Customer

Marketing Insider Group

OCTOBER 21, 2020

Whether you’re launching a new small business or already have an existing one, you need to develop a marketing strategy that prioritizes a strong online presence. Throw developing a marketing strategy into the mix, and it might seem like you’re trying to learn a foreign language. Don’t worry! Search Engine Optimization.

Marketing Strategy

Marketing Insider Group

APRIL 21, 2021

Content creation is the cornerstone of a successful inbound marketing strategy. This new Checklist: Perfecting Your B2B Brand Identity helps B2B companies hone how their brand looks, feels, and sounds in the marketplace, which is a great first step to creating the voice that will transcend your content. Identify A Voice.

Whitepaper

Marketing Insider Group

JANUARY 2, 2013

10 Steps to a Building a Successful Content Marketing Strategy. Infographics are easy to consume, but customers will read long articles and white papers as long as they are interesting and helpful. People don’t connect with brand, they connect with other people. Optimize for SEO Juice. Be personal.

Marketing Strategy

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Whitepaper

Marketing Insider Group

AUGUST 12, 2020

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. Here are several ways to make your social strategy put in an Oscar-winning performance.

Marketing Strategy

Content Marketing Institute

NOVEMBER 6, 2017

Practically everyone understands the importance of “doing content marketing,” but many – even those with documented content marketing strategies – don’t know how to align the types of content they create with their desired content marketing goals. SEO Click To Tweet. White papers. Infographics.

Whitepaper

Neil Patel

AUGUST 5, 2021

If you own a small business, content marketing is a tactic you should consider to grow your audience base and increase your brand’s name recognition. Content marketing refers to the creation and dissemination of online materials that grow traffic to your website. Why Should Your Small Business Do Content Marketing?

Whitepaper

Search Engine Land

JANUARY 17, 2024

Modern SEO is about developing a cohesive brand identity and implementing a content strategy that genuinely serves your target audience across the web. This article explores a new paradigm for SEO, one rooted in effective brand building. Positions itself in the market. Is perceived in terms of value.

SEO

Sprout Social

JULY 1, 2021

The practice and industry of Search Engine Optimization (SEO) has been around for quite a while now. People generally tend to think about an SEO strategy in terms of ranking high in popular keyword searches. But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one.

SEO

Adobe Experience Cloud Blog

OCTOBER 14, 2015

Previously, we combed through a host of data and concluded that content marketing, in-person connections, and referrals are the big B2B lead generation tactics that are worth most of your time. With those three strategies running smoothly, your brand is in good shape for a long time to come. Co-Brand/Co-Author Your Ebook.

Whitepaper

Marketing Insider Group

SEPTEMBER 14, 2020

A great way to increase your chances of success as a business and a brand is to understand the latest digital marketing statistics. Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective.

Digital Marketing

Adobe Experience Cloud Blog

OCTOBER 25, 2012

Unfortunately we didn’t have enough time to answer all of the questions about content marketing that our audience asked during the webinar. Shouldn’t white papers be gated? How many whitepapers or fact sheets should be syndicated on average to improve funnel conversion? Any difference between social, SEO, etc?

Whitepaper

Adobe Experience Cloud Blog

DECEMBER 6, 2017

Can you remember the last time you were on a website that failed to offer you a guide, coupon, ebook, white paper or something else in exchange for your contact info? The mere fact that they must fill out a form to get your ebook, white paper or brochure will cause them to attribute greater value to it and see it as more authoritative.

Whitepaper

Girl Power Marketing

FEBRUARY 1, 2023

Content marketing has come a long way since the early days of cranking out dozens of poorly written blog posts stuffed with keywords, links to irrelevant websites, and reaching out to anyone and everyone for backlinks as part of a consumer marketing strategy. Storytelling is a powerful tool for building brand loyalty.

Whitepaper

Adobe Experience Cloud Blog

NOVEMBER 20, 2012

by Kieran Flanagan We are back with the second part of our post “The Evolution of Content Marketing – An SEO View”, this time with our experts from the US. In the first part we asked 5 UK SEO experts for their opinions on a range of questions around the effects of content marketing on today’s SEO strategy.

Content Marketing

Marketing Insider Group

JANUARY 20, 2021

Everyone knows how important PR is for building your brand reputation and attracting new customers. Digital PR offers several advantages for the businesses of today, but brand managers often overlook its effectiveness. Digital PR involves harnessing online platforms to raise awareness of your brand and build your brand reputation.

PR

Search Engine Land

MAY 30, 2023

This article explores a framework for maximizing GA4 to improve your digital marketing strategy. SEO, social, content or digital PR teams might say that audiences refer to a segment of users from their site who have generated similar behavioral data, share demographic data, or are important to the brand in other ways.

Digital Marketing

Scoop.it!

DECEMBER 19, 2023

Either way, you can take advantage of this opportunity with the right B2B holiday marketing strategies. Reasons Why B2B Companies Should Invest in Holiday Marketing You may think slowing down your B2B marketing efforts during the holidays is necessary. Consider the length of the holiday season.

Marketing Strategy