Sachs Marketing Group

JULY 11, 2023

Creating a digital marketing strategy involves identifying your audience, defining your objectives, evaluating competitors, and determining your marketing channels. You should also outline your content strategy, set up reporting tools to track performance, and delegate responsibilities to your team.

Digital Marketing 75

Digital Marketing Marketing Strategy Whitepaper Marketing 75

Trade Press Services Newsletter

JANUARY 4, 2024

2024 is poised to be a revolutionary year for B2B marketers. From new artificial intelligence tools to shifting digital marketing strategies, the year will be filled with opportunity. Personalization will be a key B2B marketing initiative in 2024. Staying ahead of the curve is crucial to success.

Thought Leadership 130

Thought Leadership Whitepaper Analytics Marketing 130

Tiecas

MAY 17, 2024

A first impression can make or break a potential customer’s decision to engage with your brand. Offer engineers whitepapers or downloadable CAD files. Developing a Content Strategy that Aligns with Business Goals Your content strategy should be more than a random collection of blog posts and white papers.

Whitepaper 52

Whitepaper Manufacturing Copywriting Transform 52

SmartBrief - Marketing

OCTOBER 2, 2023

Where companies need to begin when it comes to discussing diversity In a marketplace where customer experience is a top priority, consumers expect more from companies and their brands. Customers look for authenticity and evaluate brands across all touch points of the buying cycle. Marketers are falling short.

Marketing Strategy 52

Marketing Strategy Whitepaper Transform Marketing 52

Marketing Insider Group

JULY 14, 2021

Buyers are savvy, and they don’t want to dole out their contact information without getting something tangible in return, even if they like your brand and your content. Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. E-Books or Whitepapers. They can be.

Whitepaper 144

Whitepaper Marketing Plan Education Thought Leadership 144

Rock Content

SEPTEMBER 4, 2023

It’s a fact, you need to know your audience for your content marketing strategy to be effective. Unlike traditional forms of advertising, such as newspaper or billboard ads, which target a wide audience, content marketing takes a different approach. Jharaphula breaks down internet readers into six distinct groups.

Marketing Strategy 52

Marketing Strategy Content Marketing Whitepaper Law 52

Marketing Insider Group

AUGUST 12, 2020

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. Here are several ways to make your social strategy put in an Oscar-winning performance.

Marketing Strategy 126

Marketing Strategy Content Marketing Gen Z Whitepaper 126

Trade Press Services Newsletter

MARCH 2, 2023

Automated emails are a great way to quickly and easily send email messages when a prospect or customer takes a specific action, such as placing an order, signing up for a newsletter, or downloading a white paper. Email marketing is the go-to channel for many B2B marketers. Revisit your marketing plan.

Whitepaper 130

Whitepaper Energy Communications Marketing Plan 130

Martech

NOVEMBER 9, 2022

Also, podcast ads drive an aided brand recall rate of 71%, per Nielsen. . In a report commissioned by the BBC, organizations with branded podcasts saw: 89% higher awareness. 57% higher brand consideration. 24% higher brand favorability. companies plan to leverage podcasts and audio content in their marketing strategies.

Whitepaper 129

Whitepaper Information Technology Retail Marketing 129

Rock Content

APRIL 24, 2023

Content marketing plays an integral role in lead generation, branding, and product marketing. It’s no wonder so many business owners, marketers, and brand owners pay top dollar to outsource their content creation. This list below highlights Scripted alternatives for your branding team to explore.

Place 73

Place Whitepaper Finance Price 73

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. Renasant Bank: Marketing strategy takes step above boring classes.

Education 99

Education Marketing Strategy Branding Energy 99

Trade Press Services Newsletter

OCTOBER 6, 2022

Thought Leadership Content One of the most effective marketing tactics is thought leadership content. It positions your brand as an expert, authoritative leader in your industry. Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. The good news?

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Marketing Insider Group

JANUARY 27, 2020

Quick Takeaways: Content marketing is the most cost-effective way to get the word out about your startup. Build your new content marketing strategy one month at a time so you’re not overwhelmed. Review your content strategy regularly to make sure you’re reaching the right audience with the right message. We tricked you!

Marketing Strategy 131

Marketing Strategy Content Marketing Whitepaper Manufacturing 131

Search Engine Land

MAY 12, 2023

You can add any type of content you’ve created to your resource library, including gated and ungated content like: Blogs and articles Guides Ebooks Reports White papers Podcast episodes Videos Webinars Courses Tools Templates Why do you need a resource center on your website? consider linking to landing pages for each of these.

Whitepaper 94

Whitepaper eBook SEO Education 94

Exposure Ninja

JUNE 7, 2022

LinkedIn is a different landscape from other social media platforms – users have joined the platform to look at professional content rather than entertainment content, so it’s important to keep that in mind when creating your LinkedIn marketing strategy. Setting goals for your LinkedIn marketing strategy.

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Search Engine Land

APRIL 27, 2023

Virtual events are great for education, global outreach and strengthening your brand awareness. Register and attend “Maximize ROI and Lead Gen With This Virtual Events Marketing Formula,” presented by Kaltura. But what they’re especially fantastic at is lead generation. Click here to view more Search Engine Land webinars.

Marketing Strategy 85

Marketing Strategy Event Marketing Education Marketing 85

Martech

MARCH 7, 2023

Such attention benefits your go-to-market strategy across sales, marketing, brand, digital, product and more. Go beyond one-dimensional content such as standard blogs, canned webinars and white papers, which tend to clog our sales and nurture process instead of inspiring buyers along their journey.

Whitepaper 106

Whitepaper Education Content Marketing Marketing Strategy 106

Martech

APRIL 2, 2024

B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Influencers.

Influencer Marketing 123

Influencer Marketing Whitepaper User-Generated Marketing 123

Hubspot Marketing

MAY 29, 2023

As AI increasingly takes over manual content production tasks, it's wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it. These tools can help us produce high-quality content appealing to your audience and on-brand.

Whitepaper 131

Whitepaper eBook User-Generated Marketing 131

Marketing Insider Group

JULY 11, 2023

This could include: Templates Webinars Videos eBooks White papers Image Source: Digital Marketers World But here’s the catch: your customers don’t necessarily need to pay with money. At the end of the day, you need to be publishing both free and paid content to create a balanced, effective content strategy.

Whitepaper 93

Whitepaper Customer eBook Energy 93

Pam Didner

MARCH 17, 2021

If your internal stakeholders agree with you on your two-pagers, they simply agree with you on: Marketing objectives. Content marketing objectives. Content Marketing strategy. Key content marketing tactics. Creative and style playbook based on marketing campaign themes. Target personas.

Marketing Strategy 97

Marketing Strategy Content Marketing Whitepaper Marketing 97

Tiecas

FEBRUARY 5, 2024

Competition from Larger Players : Competing with larger manufacturing companies with more extensive resources and brand recognition can be daunting. Industrial marketing for manufacturers helps level the playing field by allowing us to target niche markets and communicate our unique value proposition effectively.

Manufacturing 104

Manufacturing Whitepaper Thought Leadership Marketing 104

Rock Content

DECEMBER 14, 2023

Many also require bids from more than one brand. For that reason, B2B SEO strategies place a greater emphasis on increasing brand presence and generating leads. This will help you stay ahead of the trends and fix non-performing marketing assets. These are the things that keep your brand active online.

SEO 71

SEO Whitepaper B2C eBook 71

OnDemand CMO

NOVEMBER 15, 2022

While a major moneymaker for publishers, ebooks also have great applications for your marketing strategy. So what are the advantages of ebooks , and how can they enhance your content marketing? See how this works its way into serving your brand! Brand the series, because it’s not just the written content that matters.

eBook 87

eBook Content Marketing Whitepaper Shoppers 87

Duct Tape Marketing

JUNE 7, 2023

How Employee Experience Shapes Brand Perception written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Tiffani Bova In this episode of the Duct Tape Marketing Podcast , I interview Tiffani Bova. 15:11] Where does employer branding fit into the conversation of employee experience? [17:18]

Branding 74

Branding Whitepaper Transform Place 74

Hubspot Marketing

APRIL 5, 2023

Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers. Essentially, demand generation is a long-term, education-focused marketing strategy that prioritizes reaching and engaging “out of market” buyers.

Inbound Marketing 131

Inbound Marketing Whitepaper Real Estate Non-Profit 131

Marketing Insider Group

JULY 21, 2020

This is true for life and one of my favorite things to do for marketing. Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Optimize all your marketing for mobile, emphasizing geolocation and AI-enabled suggestions.

Millennials 218

Millennials Whitepaper Transform Gen Z 218

Rock Content

APRIL 6, 2023

Here are some popular examples: Press releases Technical content How-to guides and long-form articles Whitepapers SEO content Content for newsletters and email outreach Social media blurbs to introduce posts Most content writers also proofread, edit, and revise their content as needed. The following are six key examples to consider.

Whitepaper 86

Whitepaper Finance Copywriting Law 86

Businesses Grow

JANUARY 8, 2024

Influence is everything The marketing world is in a state of massive transition. Where are these brand marketing dollars going to go? Brands relying on social listening to monitor sentiment, mentions, and competitors are becoming more blind month by month as young people huddle behind the Discord /metaverse firewall.

Gen Z 128

Gen Z Whitepaper Influencer Marketing User-Generated 128

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes.

CRM 98

CRM Whitepaper Marketing Marketers 98

Marketing Insider Group

APRIL 11, 2023

Here’s how digital marketing services can boost your business, and which ones you need to make the biggest impact with only a small chunk of your marketing budget. Why Spend Your Budget on Digital Marketing Services? Perfecting your website should always be your first step towards improving your digital marketing strategy.

Digital Marketing 125

Digital Marketing Whitepaper Copywriting Real Estate 125

Hubspot Marketing

SEPTEMBER 27, 2023

As AI increasingly takes over manual content production tasks, it's wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it. These tools can help us produce high-quality content appealing to your audience and on-brand.

Whitepaper 79

Whitepaper eBook User-Generated Marketing 79

Hubspot Marketing

DECEMBER 19, 2022

What is influencer marketing? Influencer marketing is the practice of brands collaborating with influencers. Accessing influencers is a powerful marketing tool to boost brand awareness, send qualified traffic to your website, and impact purchasing decisions through product placements and endorsements on social media.

Whitepaper 114

Whitepaper Influencer Marketing User-Generated Fashion 114

Martech

DECEMBER 5, 2023

We’ve had the pleasure of working with industry giants like Facebook, Marks & Spencer, and Transunion, and our team of email marketing consultants, each with over 10 years of experience, ensures exceptional results.** However, we noticed that there might be untapped potential in your email marketing strategy.

Whitepaper 111

Whitepaper Email Marketing Law Marketing Strategy 111

Digital Marketer

JANUARY 27, 2023

When someone likes their experience with your brand, trust begins to build. Some things you might leverage to build your email list are A Downloadable Report or a White Paper. Once that happens, it’s time to ask for a small commitment— gathering contact information and permission to connect. There’s just one problem.

Whitepaper 69

Whitepaper Promotion Place Customer 69

Sprout Social

APRIL 10, 2017

For your business, brand or enterprise company, this channel is unavoidable if you’re truly trying to create a worthwhile play in social media marketing. Your Facebook marketing strategy has to be unique. Looking to get more out of your Facebook marketing? There are more than 1.86 Get started now.

Marketing Strategy 111

Marketing Strategy Marketing Marketers Social Media Marketing 111

Marketing Insider Group

FEBRUARY 3, 2021

The measure of any marketing strategy is in its effectiveness. In content marketing, we measure effectiveness by the amount of organic search traffic and rankings we deliver for our clients. And that is derived from the value our content brings to a brand’s prospects and current customers. Tightly regulated content.

Content Marketing 106

Content Marketing Whitepaper Marketing Marketers 106