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Metaverse examples: The brands to watch across industries

Sprout Social

The metaverse is the new internet frontier and popular brands are taking advantage of this evolving technology. In this article, we’ll discuss how top brands are approaching metaverse brand activations and industries making the largest strides. Metaverse brand activations: What they look like today.

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Metaverse dangers: How to protect brands from the dark side

Sprout Social

As an emerging technology birthed from science fiction, the future of the metaverse promises some out-of-this world ideas. And successful campaigns across several industries from fashion to real estate have shown how valuable the metaverse can be. How would the brand communicate and respond? What would a breach look like?

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How Brands are Using NFTs

Neil Patel

Let’s look at non-fungible tokens (NFTs) and how brands can use NFTs in their marketing campaigns. Why Are Non-Fungible Tokens (NFTs) Important to Brands? One of the main reasons NFTs are important to brands is that they can be used to represent digital files, such as art, audio, and video. 6 Ways Brands Are Using NFTs.

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Happy Labor Day weekend: Friday’s Daily Brief

Martech

In his latest contribution to MarTech, email marketing thought leader Ryan Phelan warns about how easy it is to be distracted by shiny objects — and he doesn’t just mean new technologies; he includes shiny new mindsets too. They’re prepared to cut marketing as well as travel and real estate. Read more here.

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24 New Year’s Marketing Resolutions for Small Businesses [2024]

Sachs Marketing Group

In the dynamic world of digital marketing, setting New Year’s resolutions can be a game-changer for small businesses. It’s a chance to refresh strategies, adopt new technologies, and stay ahead of the curve, ensuring your business remains competitive and relevant. Focused on Instagram? Why is this important?

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What we can learn from past and present Google algorithm updates

Search Engine Land

Pay to have your brand referenced more often by an AI within more relevant chats – forget keywords!) However, it takes time for such technology to spread globally. We’ll undergo a period of adaptation to new technologies. That’s not to say that things couldn’t work differently.

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Why Your Product Is Not What You Sell

Marketing Insider Group

The fastest growing brands have something in common. The new generation of disruptors are thinking differently. There’s one thing that these brands have in common: the status quo no longer applies to them. They’ve ignored existing business models in their marketplace, opting to build a new way of working instead.

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