Marketing Insider Group

JUNE 1, 2021

Content marketing has the potential to do great things for your brand. However, like any marketing initiative, you need to understand how it’s impacting your organization and the ROI (return on investment) it’s delivering. Quantifying content marketing is a standard part of determining its performance.

Content Marketing 130

Content Marketing Key Performance Indicator User-Generated Whitepaper 130

Sachs Marketing Group

AUGUST 12, 2023

This is important because traditional marketing methods might not be enough to reach the modern, web-savvy consumer. Fortunately, there are digital marketing strategies you can use to increase your visibility, connect with potential customers, and grow your business online. They are often used as lead magnets in B2B marketing.

Digital Marketing 52

Digital Marketing Marketing Strategy Transform Whitepaper 52

Neil Patel

AUGUST 19, 2021

Brand awareness: Almost 92 percent of people use Google to answer their most pressing questions. By investing in SEO and getting your CPA business on the first page of search results, you can grow your brand awareness without a huge paid ad budget. 6 Marketing Tips for CPAs. Ready to take your CPA marketing to the next level?

SEO 145

SEO Marketing Marketers Whitepaper 145

Duct Tape Marketing

AUGUST 8, 2014

Patience may be difficult in the midst of a marketing program, but if you lay out a plan and follow it consistently, you build customer confidence in your brand. Photo Credit: Map lay out a plan and follow it consistently, you build customer confidence in your brand. Photo Credit: Marketing. The logo speaks for itself.

Whitepaper 64

Whitepaper Real Estate Copywriting Shipping 64

Duct Tape Marketing

AUGUST 23, 2023

His book titled From Grassroots To Greatness: 13 Rules to Build Iconic Brands with Community Led Growth. Lloyed explores the intricate art of harnessing the community’s strength as your ultimate acquisition channe l, brand differentiator, feedback source, retention lever, and catalyst for transformative change.

Energy 51

Energy Whitepaper Health Transform 51

Hubspot Marketing

NOVEMBER 30, 2022

At this stage, digital marketing is vital for your business and brand awareness. It seems like every other brand has a website, and if they don't, they at least have a social media presence or digital ad strategy. Digital content and marketing is so common that consumers now expect and rely on it as a way to learn about brands.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Unbounce

MARCH 23, 2023

After all, how are folks going to buy your stuff or sign up for your service if they don’t even know your brand exists in the first place? Enter: The Internet and the wide, webby world of digital marketing. Choose your marketing channels, create some content, and voilà. Why should you be doing digital marketing?

Digital Marketing 75

Digital Marketing Affiliate Marketing Social Media Marketing Marketing 75

Marketing Insider Group

SEPTEMBER 15, 2010

In the past, I have written about the challenges of Social Media and The Brand , the power of Integrating Social Media and Search and asked Why Do You Tweet? Social Media And Your Personal Brand. So I thought it was best to identify a clear framework for marketers to use to create successful social media strategies.

Whitepaper 76

Whitepaper Telemarketing Customer loyalty Social Media Marketing 76

Duct Tape Marketing

SEPTEMBER 5, 2014

First, a couple of quick definitions: Social selling is about building your personal and business brand through social media. Content marketing is the use of educational and even entertaining content in marketing. Traditional Sales and Marketing No Longer Cut It. Content quality and quantity is key.

Content Marketing 69

Content Marketing Whitepaper Marketing Marketers 69

Rock Content

JANUARY 28, 2019

If you have several high-level pieces that can be repurposed into different formats , such as a whitepaper, a presentation deck, or even a webinar, you are in a great place to begin. Marketing duties at this point might include hosting a webinar, sending targeted email blasts, or even creating a direct mail piece.

Direct Mail 49

Direct Mail Whitepaper Fashion Traditional Marketing 49

Duct Tape Marketing

OCTOBER 3, 2013

As this graph showcases, in the beginning, brands focused on growing their social audience as a means of reaching out to more people with traditional marketing messages on nontraditional platforms. Principle 2: Leverage paid advertising to align your brand with an experience. Link to case study: [link] —.

Whitepaper 61

Whitepaper User-Generated Promotion Advertising 61

Customers.ai

JANUARY 26, 2024

Free Webinar: Watch Now Account-Based Marketing (ABM) Account-based marketing is fundamentally different from traditional marketing and often requires a completely different tech stack. All you need to do is drag-and-drop your marketing creative (images, headlines), content assets (e.g.

CRM 111

CRM User-Generated Analytics Marketing 111

Martech

FEBRUARY 16, 2024

Don’t feel pressured to produce hundreds of white papers or need a budget to pump out first-party data every month. Sales needs a crisp talk track to break into new logos, while marketing tries to avoid a generic value proposition. One or two crisp data points specific to your brand are priceless. They’re uniquely yours.

Whitepaper 92

Whitepaper Education Marketing Mix Traditional Marketing 92

Martech

FEBRUARY 19, 2024

Don’t feel pressured to produce hundreds of white papers or need a budget to pump out first-party data every month. Sales needs a crisp talk track to break into new logos, while marketing tries to avoid a generic value proposition. One or two crisp data points specific to your brand are priceless. They’re uniquely yours.

Whitepaper 91

Whitepaper Education Marketing Mix Traditional Marketing 91

Martech

FEBRUARY 12, 2024

Don’t feel pressured to produce hundreds of white papers or need a budget to pump out first-party data every month. Sales needs a crisp talk track to break into new logos, while marketing tries to avoid a generic value proposition. One or two crisp data points specific to your brand are priceless. They’re uniquely yours.

Whitepaper 79

Whitepaper Education Marketing Mix Traditional Marketing 79

Adobe Experience Cloud Blog

SEPTEMBER 9, 2010

What is the role of traditional, or what you call “instigation” media? Content marketing and social media , though critical in helping brands become more “findable,” “shoppable” and trustworthy, cannot entirely replace traditional marketing.

Customer 83

Customer Whitepaper Shoppers Marketing 83

Search Engine Land

NOVEMBER 1, 2022

For one thing, think of it as the polar opposite of traditional marketing methods, such as advertising. What is content marketing? Brands and marketers research to figure out their ideal customers’ pain points, questions, and information needs about their industry, products, or services. Content marketing.

Content Marketing 89

Content Marketing Traditional Marketing Whitepaper Real Estate 89

Martech

MARCH 18, 2024

For instance, an in-depth, chunky whitepaper on cybersecurity can be reframed to highlight financial implications for CFOs, operational efficiencies for CTOs and compliance concerns for legal advisors. This method of breaking down and repositioning amplifies the reach and relevance of your core message comprehensively.

Whitepaper 108

Whitepaper User-Generated Traditional Marketing Market Research 108

Content Marketing Institute

APRIL 26, 2018

Your peers – even at brands lauded for their content approach – struggle with the same issues. At the recent Intelligent Content Conference, Robert Rose, CMI’s chief strategy advisor, questioned the leaders of notable content brands about how they tackle the issues. Build a Content Brand. Well, guess what?

Branding 101

Branding Whitepaper Education Traditional Marketing 101

Search Engine Land

JANUARY 16, 2024

2024 is all about strategic growth marketing focused on building real customer loyalty. Leading brands know the most valuable customers aren’t one-time buyers, but passionate fans who provide recurring revenue. Growth marketing is a type of marketing aimed at growing and scaling a business through customer loyalty and advocacy.

Customer 100

Customer Customer loyalty User-Generated Traditional Marketing 100

Marketing Insider Group

OCTOBER 18, 2021

Great content drives customer acquisition by building brand trust, an important motivator of purchase decisions. Brands can capitalize on existing content by continually optimizing their best performing posts and webpages. Research has found that 81% of consumers cite brand trust as an important factor in their buying decisions.

Customer Acquisition 124

Customer Acquisition Content Marketing Customer Whitepaper 124

Pam Didner

JULY 15, 2022

Remember to: Help them understand how their expertise can impact marketing outreach. Get their managers to commit to supporting marketing. Provide social media training to SMEs, encouraging them to be the influencers or brand ambassadors of their fields. Leverage your SMEs as part of your content marketing efforts!

Content Marketing 87

Content Marketing Whitepaper Manufacturing Marketing 87

Marketing Insider Group

JANUARY 19, 2021

But if you want to build your business on a firm foundation and grow confidently into the future, content marketing is one of your best options. Here are some stats that prove the value of content marketing (CM): Over 90% of B2B marketers and 86% of B2C marketers use CM. Traditional marketing costs 62% more than CM.

Content Marketing 145

Content Marketing Whitepaper Key Performance Indicator Marketing 145

Marketing Insider Group

FEBRUARY 8, 2021

SaaS brands need to communicate complexity with simplicity. Content marketing builds brand awareness in a crowded field and drives ROI. With a comprehensive content marketing strategy, SaaS brands can showcase their products’ unique value. SaaS Brands Need a Long-Term Marketing Strategy.

Content Marketing 126

Content Marketing Whitepaper Marketing Marketers 126

Marketing Insider Group

FEBRUARY 13, 2023

Image Source: Investopedia As with all types of marketing , B2B marketing is performed to attract quality leads and convert them into loyal customers. Great marketing is key to grabbing and keeping the attention of potential customers, and ultimately turning them into conversions. Whitepapers, Ebooks & Infographics.

B2C 113

B2C Whitepaper Marketing Marketers 113

Marketing Insider Group

FEBRUARY 2, 2021

You can start by setting strong marketing goals that are specific, measurable, attainable, relevant, and timely (SMART). Build brand recognition? Content marketing (CM) is a channel every marketing team should use to build a robust online presence and authority. 91% of B2B marketers use content marketing.

Digital Marketing 104

Digital Marketing Whitepaper User-Generated eBook 104

Marketing Insider Group

JANUARY 9, 2024

In traditional marketing, the direct interests of the prospect aren’t always considered. However, modern marketing is changing to the point where brands know more about the leads and the specific content they’re looking for. For example, a white paper can be broken into three to five articles that share a point of view.

User-Generated 60

User-Generated Whitepaper Education Communications 60

Adobe Experience Cloud Blog

JULY 19, 2013

As is typical for its size, the company had found itself fully committed to a Global agency; however the local UK branch specialised in B2C and was still using traditional marketing tactics for ad copy. Receive a message from a trusted brand which the viewer identifies with status. Whitepapers, stats & reports, infographics.

Whitepaper 134

Whitepaper Thought Leadership B2C Traditional Marketing 134

Marketing Insider Group

FEBRUARY 9, 2021

The proof is in the numbers: 91% of B2B marketers and 86% of B2C marketers use content marketing. 78% of CMOs consider custom content the future of marketing, and 90% of consumers find customized content helpful. Today, we’re diving into how to get better content marketing results for your business.

Content Marketing 143

Content Marketing eBook Marketing Marketers 143

CXL

JUNE 2, 2022

Account-based marketing flips the traditional marketing and sales funnel upside down. As Sangram Vajre explains in his book “ Account-Based Marketing for Dummies ”: “The traditional lead-based sales and marketing funnel has been turned into a cone by using account-based marketing.

Customer 82

Customer Direct Mail Marketing Marketers 82

Marketing Insider Group

JULY 1, 2020

Effective content marketing strategy offers the benefit of exponential growth, higher brand awareness and trust, winning over prospects and convincing leads, and endearing your customers, helping to build a loyal base of brand advocates. Your brand presence gets bigger and more impactful. More attention on your brand.

Marketing Strategy 144

Marketing Strategy Content Marketing Whitepaper Marketing 144

Adobe Experience Cloud Blog

DECEMBER 14, 2017

Social media is a popular sales channel for B2C brands, but it can be just as effective for B2B lead generation. Make sure your company profile is complete and robust, so users who are unfamiliar with the brand can quickly understand who you are and the unique value you offer. When it comes to content marketing, nobody likes a parrot.

Whitepaper 134

Whitepaper User-Generated B2C Thought Leadership 134

Hubspot Marketing

JULY 10, 2018

Sometimes competitors even bid for keywords against your own brand -- like this example, where Netsuite ranks higher for "Intuit Accounting". As part of content marketing, blogging has its advantages. Here are three essential ones you should know: Content marketing generates 3x more leads vs. traditional marketing ( DemandMetric ).

User-Generated 131

User-Generated Inbound Marketing Whitepaper Email Marketing 131

Neil Patel

SEPTEMBER 21, 2020

Research from Demand Metric shows content marketing costs 62 percent less but produces three times as many leads as traditional marketing. Content marketing can generate huge amounts of traffic, leads, and sales for your business. They’re dependable, and they’re able to match your brand voice.

Content Marketing 134

Content Marketing Marketing Marketers Finance 134

Tiecas

OCTOBER 16, 2023

With the advent of digital transformation and the changing landscape of the manufacturing sector, traditional marketing methods are no longer sufficient. It’s no wonder why more and more manufacturers are turning to content marketing to reach their target audience, build trust, and generate leads.

Manufacturing 52

Manufacturing Content Marketing Key Performance Indicator Transform 52

Hubspot Marketing

AUGUST 7, 2018

You’re also generating some major ROI for your company, as these content marketing stats demonstrate: Content marketing brings in 3X as many leads as traditional marketing and costs 62% less. SMBs that use content marketing get 126% more leads than those that don’t. Set Your Content Goals. Syndication.

User-Generated 145

User-Generated Whitepaper Promotion eBook 145