Duct Tape Marketing

DECEMBER 18, 2024

Strong marketing leadership ensures all efforts align with business goals and drive measurable growth. Fix foundational issues first: improve messaging, optimize your website, and focus on building trust through content marketing. Implement a repeatable marketing system that delivers consistent, long-term results.

CMO 65

CMO Transform Marketing Marketers 65

Rock Content

MAY 6, 2020

A summary of the article: Three scenarios What is Strategy The Strategy Kernel Marketing Strategy Kernel Content Marketing Strategy Kernel Back to the Three Scenarios A dual-speed model. Let’s start with 3 typical marketing scenarios. Emma is a marketing director for a B2B industrial company. Three Scenarios.

Content Marketing 96

Content Marketing Marketing Marketers CMO 96

Contently B2C

SEPTEMBER 15, 2016

At the dmexco conference in Cologne, Germany, LEGO CMO Julie Goldin sat down for a fireside chat in front of a packed audience to reveal how her company has become one of the world’s most popular content creators. Full Disclosure: LEGO is a Contently client.). .” Image via Socialbakers.

CMO 52

CMO Content Marketing Marketing Mix User-Generated 52

Rock Content

DECEMBER 15, 2020

A marketing budget outlines all the financial resources that the department plans to spend in a given period — usually quarterly or annually. For the CMO, this is indispensable for resource management. Content Marketing. Traditional marketing. Why is it important to understand this?

CMO 134

CMO Marketing Marketers Inbound Marketing 134

Marketing Insider Group

JUNE 4, 2013

I predicted that changes brought on by digital, social and mobile technologies had placed the customer firmly at the center of marketing strategy. And it was straining traditional marketing strategy. Along the way since then, studies indicated that Marketing leaders felt unprepared for the changes that had come.

Transform 109

Transform CMO Marketing Marketers 109

Marketing Insider Group

NOVEMBER 16, 2019

I can’t emphasize enough how vital it is for today’s businesses to put their customers at the heart of everything they do, not only for the success of their marketing strategy but also for the long-term success of their business as a whole. These companies will continue to have huge success without relying on traditional marketing techniques.

Customer 111

Customer CMO Marketing Marketers 111

Martech

JANUARY 10, 2024

We spoke about his circuitous path to marketing through electrical engineering and the early days of ecommerce at GE Healthcare, where he worked for many years, reporting to both the CMO and CIO. Q: Were marketing and technology interests of yours at that time? Not exactly the most common career path for a marketer.

eCommerce 113

eCommerce CMO Law Traditional Marketing 113

Marketing Insider Group

OCTOBER 16, 2021

I can’t emphasize enough how vital it is for today’s businesses to put their customers at the heart of everything they do, not only for the success of their marketing strategy but also for the long-term success of their business as a whole. These companies will continue to have huge success without relying on traditional marketing techniques.

Customer 80

Customer CMO Non-Profit Customer Journey 80

Marketing Insider Group

FEBRUARY 5, 2024

At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. Covering everything from the nitty-gritty of content marketing to the expansive world of digital ads, these stats are your compass to navigate the marketing seas.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Neil Patel

FEBRUARY 4, 2021

NP Digital is a performance marketing agency built by marketers, and our global offices allow us to deliver our specialized services to clients worldwide. Neil Patel, CMO and Co-Founder, is a New York Times Bestselling Author and is recognized as a top influencer by The Wall Street Journal and Forbes’s top ten marketers.

Digital Marketing 128

Digital Marketing SEO Marketing Marketers 128

Duct Tape Marketing

JUNE 12, 2024

Jonathan Gandolf’s career has spanned craft beer to digital marketing, leading to his current venture which is often described as the “Spotify for B2B content.” He's the founder and CEO of the Juice, a B2B content platform on a career path that has wandered through digital marketing, craft beer, and content marketing.

Marketing 89

Marketing Marketers Entertainment eBook 89

Hubspot Marketing

DECEMBER 11, 2023

Hampering Creativity 64% of marketers share a common concern — they believe that generative AI will alter (40%) or hamper (24%) the creativity of those who use it. Mike Maynard, the CEO at Napier , published an article titled Will AI Lead To The End Of Marketing Jobs? Jessica Ruane, Senior Content Manager at Beekeeper , echoes Cooper.

User-Generated 120

User-Generated Marketing Marketers Copywriting 120

CXL

MAY 27, 2022

They typically report to a CMO, VP of Marketing, or director of demand generation and work to plan, build, and execute marketing programs. Plan, develop, and execute email marketing campaigns to generate and nurture leads in an effort to build a qualified sales pipeline.

Management 79

Management User-Generated Inbound Marketing CRM 79

Duct Tape Marketing

NOVEMBER 1, 2017

Hello and welcome to another episode of The Duct Tape Marketing podcast. This is John Jantsch and my guests, yes that’s plural, Joe Pulizzi, founder of Content Marketing Institute, and Robert Rose, the chief strategy advisor of the same. Tell us all about Content Marketing Institute. Check it out.

Transform 44

Transform Marketing Marketers Thought Leadership 44

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. What Is Content Marketing Really?

Content Marketing 93

Content Marketing Thought Leadership eCommerce Marketing 93

Marketing Insider Group

SEPTEMBER 17, 2020

What does your CEO think of your marketing team? If you’re not sure how to respond, you should work on that relationship — especially if you’re the CMO. . Marketers can fall easily into the trap of sticking to traditional roles like advertising and brand development. How Can Marketing Insider Group Help Your Business?

CMO 144

CMO Transform Marketing Marketers 144

Marketing Insider Group

NOVEMBER 15, 2012

I’d love to hear your thoughts and points of view… 2012 Marketing Year-In-Review. Companies are beginning to wake up to the fact that there is a leadership gap in marketing due to the prevalence of “classically trained” traditional marketers who increasingly are pushing out more messages than our audiences can consume.

Transform 105

Transform CMO Marketing Marketers 105

Marketing Insider Group

OCTOBER 18, 2012

As Bill Lee mentions in this widely shared Harvard Business Review article, CEOs are starting to see that traditional marketing is dead. And he continues to report that CEOs have lost patience with marketing. What is the path to a social business?

Transform 108

Transform Traditional Marketing CMO Branding 108