Set Up

APRIL 1, 2025

Carothers alongside AJ Brustein , the former VP Marketing at SmartNews, and Catherine LaCour , the CMO of Blackbaud, share their thoughts on the rise of AI, explain how it is shaping the way brands connect with consumers, and explore how AI is making marketing more personal, predictive, and automated than ever before.

CMO 59

CMO Copywriting Shipping Analytics 59

Duct Tape Marketing

APRIL 9, 2025

Goal: I want to become a fractional CMO with a few high-ticket clients. Choose the Right Marketing Certification for Long-Term Growth As a marketing agency owner or fractional CMO, you know the importance of staying ahead not just in tactics, but in how you run and grow your marketing business.

CMO 60

CMO Price Marketers Marketing 60

Orbit Media Studios

JULY 9, 2025

Here is the “call to action generator prompt” You are a conversion copywriting expert skilled at creating high clickthrough rate Calls to Action (CTAs) for B2B lead generation websites. Andy Crestodina Andy Crestodina is the Co-Founder and CMO of Orbit Media. I’m giving you a buyer persona and a screenshot of a webpage.

User-Generated 52

User-Generated Copywriting CMO Place 52

Animalz blog

JULY 8, 2025

Zapier’s CMO said that when Lane Scott Jones showed her four-person blog was driving 454% ROI. The CMO said, ‘With these ROI numbers, tell me why I shouldn’t give you advertising’s entire budget right now?’” (11:45) This moment shows the power of hard numbers. We also use it for small copywriting tasks.

Thought Leadership 62

Thought Leadership CMO Product User-Generated 62

Orbit Media Studios

MARCH 4, 2025

You are an expert SEO copywriter, skilled at making copy edits that improve the search rankings of webpages by incorporating keyphrases and indicating relevance. Andy Crestodina Andy Crestodina is the Co-Founder and CMO of Orbit Media. I’m giving you a list of keyphrases and the text from the webpage.

SEO 81

SEO Thought Leadership User-Generated Copywriting 81

Orbit Media Studios

JULY 17, 2025

Semantically related words and phrases Here’s where SEO copywriting gets more fun. Copy is assembled” These are the words of copywriting legend Eugene Schwartz. Andy Crestodina Andy Crestodina is the Co-Founder and CMO of Orbit Media. Something like that. You can drive traffic without keyword stuffing. Copy is never written.

SEO 106

SEO User-Generated Copywriting Content Marketing 106

Animalz blog

JULY 16, 2024

Those channel managers are given resources to create the content for that channel, whether that’s hiring an agency, a freelance team, or often hiring their own in-house creators like copywriters, designers, developers. ” That’s where the narrative and storytelling sits. You focus on SEO.

Content Marketing 62

Content Marketing PR SEO Marketers 62

Orbit Media Studios

JUNE 10, 2025

Marketers leverage all kinds of cognitive biases, going back to the early days of advertising and direct response copywriting. The real problem isn’t your design — it’s that your copywriting has nothing to do with conversion.” 2b) Andy Crestodina Andy Crestodina is the Co-Founder and CMO of Orbit Media.

User-Generated 105

User-Generated Copywriting Price Manufacturing 105

Orbit Media Studios

JUNE 10, 2025

Marketers leverage all kinds of cognitive biases, going back to the early days of advertising and direct response copywriting. The real problem isn’t your design — it’s that your copywriting has nothing to do with conversion.” 2b) Andy Crestodina Andy Crestodina is the Co-Founder and CMO of Orbit Media.

User-Generated 52

User-Generated Copywriting Price Manufacturing 52

Animalz blog

OCTOBER 1, 2024

It was clear from the beginning that content is very important, so I hired a content marketing agency and a freelance designer, videographer, and copywriter. What would you say to anybody who’s currently not a Head of Marketing, but wants to be a CMO or Head of Marketing one day? How do you get there?

Copywriting 52

Copywriting SEO PR Education 52

Hubspot Marketing

APRIL 14, 2025

But, as Nirmal Gyanwali , Founder & CMO and WP Creative , notes, the buck does not stop at the AI tool. Copywriting and Brand Messaging My writers heart needed time to get comfortable having AI perched on my shoulder, the stochastic parrot it may be. Weve had to be intentional about how we integrate AI.

Branding 124

Branding User-Generated Price eCommerce 124

Hootsuite

MARCH 31, 2025

But it cant take the place of a skilled social media manager, brand-aware copywriter, or accomplished graphic designer. Maybe its a video library of your CEO or CMO speaking at industry conventions. As youll see in this post, AI works best when used as a tool to foster and support human creativity. It makes teams faster and more agile.

User-Generated 101

User-Generated Logistics Whitepaper Social Media Marketing 101

Animalz blog

JUNE 3, 2025

I would rather just have a content-marketing manager focus heavily on operations and analytics than just, like, being an editor and copywriter these days. ( He reports to a general manager slash global CMO for this area. This turns possible friction into a strong partnership. 23:55 ) Heike wants a shift in content team roles.

Advertising 62

Advertising Advertisers Analytics Product Marketing 62

Martech

DECEMBER 20, 2023

Co-hosts John Wall and Chris Penn bring knowledge and enthusiasm to their interviews with experts and practitioners who share their insights and tips on topics such as branding, positioning, copywriting and more. The CMO Podcast Host Jim Stengel is a true marketing legend. They also do a great job answering listener questions.

Marketing Ethics 124

Marketing Ethics Copywriting Transform CMO 124

Hubspot Marketing

JANUARY 7, 2024

Marketing Copywriting Copywriting is a foundational part of marketing and advertising. Content and copywriters create copy for: Blogs Websites Ads Email Landing pages Social media They use language to encourage, educate, and inform. Skills in a range of marketing tactics, including copywriting, research, and design, are useful.

Copywriting 133

Copywriting CMO PR Social Media Marketing 133

GrowPowerful

AUGUST 29, 2022

As there's a rise in the popularity of leveraging Fractional CMO's to help companies grow, there's also a scam taking place that we keep seeing and frankly, have to clean up the mess. There is an immense growth in the popularity and adoption of Fractional CMO's in the B2B tech world. What's Happening? Who's to blame?

CMO 52

CMO Copywriting PR Advertising 52

Martech

JUNE 24, 2024

The ad from this campaign ranked in the top 5% of Ipsos ads, a success CMO Michelle Taite credited to the team’s openness to experimenting with AI. “We Kristin Lemkau, the company’s CMO at the time (now CEO), remarked on the surprising effectiveness of AI in generating creative copy that human marketers might not have imagined.

Branding 124

Branding CMO Copywriting Marketers 124

Hootsuite

JULY 17, 2019

According to this year’s CMO Survey over the next five years, the percentage of marketing budget spend on social media breaks down as follows: B2B Product: 16.6%. Source: The CMO Survey. Copywriting. Copywriters are paid by the word or by the hour. Like copywriters, translators are typically paid by the word or hour.

Copywriting 112

Copywriting B2C CMO Direct Mail 112

Martech

MAY 9, 2024

No longer dependent on graphic/web designers, digital marketing specialists, or copywriters, product marketers will become the wizards behind the curtain of AI, guiding the production of much of what we think of as marketing today. The CMO position may be eliminated in the organization in the future.

PR 133

PR Transform CMO Marketers 133

Martech

SEPTEMBER 27, 2023

Carlos Cantu is CMO of Freepik, a search engine that helps users find high-quality images for their projects. So it’s like back in the day when I was a copywriter, I remember struggling sometimes to communicate my idea with my creative director. I can see many marketers thinking, “Hey, I don’t have to pay for a copywriter.

Copywriting 126

Copywriting Transform User-Generated CMO 126

Adams & Knight Marketing

OCTOBER 31, 2021

It also won the Gold Pen for best copywriting for a Capital Ice Cream social media campaign and the Gold Brush for best art direction for a poster series on behalf of The Golden Daffodil. Adams & Knight took home the highest honor, the Best of Show, for its work for Collective Arts Brewing. ” About Adams & Knight.

Advertisers 100

Advertisers Advertising Copywriting PR 100

Marketing Insider Group

NOVEMBER 9, 2020

The pandemic’s impact on marketing budgets continues to play out, but The CMO Survey , published in June 2020, shows a decrease in spending across the board. Image: CMO Survey. To look at where the money’s going, the CMO Spend Survey provides context. Image: CMO Spend Survey. Landing page copywriting.

CMO 140

CMO Marketers Marketing SEO 140

Litmus

APRIL 29, 2021

Your initial plan for an email is solid, but that plan slowly changes as the in-progress email is passed from copywriter to designer to developer. Copywriters, designers, and developers can refer back to the email brief to ensure what they’re doing is appropriate and that there’s no scope creep. Does any of this sound familiar?

Copywriting 139

Copywriting Key Performance Indicator Email Marketing CMO 139

Martech

JANUARY 4, 2022

Publicis Sapient CMO Teresa Barreira. Some people stay in a pod permanently – like a designer or a copywriter – but others come in and out of the pod and work in multiple pods – like a data scientist or someone who does journey management or website analytics. Starting with strategy. Those individuals come and go.

Transform 139

Transform Thought Leadership Copywriting Marketers 139

Hootsuite

OCTOBER 23, 2023

They’ll create the social strategy and work with the rest of the team to ensure it’s properly implemented. The content created can include quick graphics, captions, videos, skits, photos, and any other content your brand wants to publish on social media.

Copywriting 114

Copywriting CMO Influencer Marketing Analytics 114

Marketing Insider Group

FEBRUARY 11, 2020

Like the great leaders throughout history, the CMOs that earn the respect of those who report to them “lead from the front lines,” modeling calculated risk-taking and a shared workload. When CMOs use front-line leadership strategies, they earn respect, inspire outside-the-box innovation, and take the lead in the industry.

CMO 94

CMO Transform Thought Leadership Copywriting 94

Sprout Social

AUGUST 4, 2021

To some, the social media manager title is a step in the pathway to becoming CMO. It’s a collection of skills ranging from copywriting and design all the way to public relations and crisis communications. To a frustrating amount of others, it’s an intern job reserved for recent or soon-to-be grads.

Management 144

Management Education Social Media Marketing Copywriting 144

Sprout Social

NOVEMBER 15, 2021

Copywriting resources. These copywriting and content marketing resources will strengthen your editorial skills so you can create punchier content in 2022. Everybody Writes is the go-to handbook for developing your copywriting skills. CMO Today Newsletter. Everybody Writes by Ann Handley*.

Copywriting 98

Copywriting Social Media Marketing CMO Marketers 98

Litmus

SEPTEMBER 28, 2020

All submissions and nominations were judged by a panel of email experts from Litmus and around the email community, including: Cynthia Price, CMO at Litmus. My solution is to code and test html templates or modules first and work together with designers and copywriters creating a solid reusable design system.”. Back to top ?.

Copywriting 119

Copywriting Transform Email Marketing CMO 119

Rock Content

DECEMBER 11, 2020

So, they cover writer’s block, copywriting, persuasive writing, grammar recommendations, and more. Copyblogger is a blog to help you with powerful tips from a writer’s perspective. It will provide you some insights and suggestions so you can ensure you have what you need to put words on a page.

Content Marketing 125

Content Marketing Transform Marketers Marketing 125

Orbit Media Studios

SEPTEMBER 3, 2024

Editor’s note: This content was originally written by Andy Crestodina, co-founder and CMO of Orbit Media, and updated by Mackenzie Pelletier , an SEO copywriter at Orbit Media. Andy Crestodina Andy Crestodina is the Co-Founder and CMO of Orbit Media.

CMO 119

CMO SEO Copywriting New Technology 119

Martech

MAY 16, 2023

Agile means everyone — from the junior copywriter to the CMO — must change the way they work. This theory is fundamentally flawed because agility is a mindset and a new culture with strategies that support how you achieve the new desired state.

Transform 107

Transform Copywriting CMO Marketers 107

AWeber

DECEMBER 19, 2022

All while using proven copywriting formulas, the tone-of-voice and word count you tell it to. Here’s what the experts have to say: “The 2023 Song of the Year is going to be the one called ‘Do more with less,’” says Lauren Meyer, CMO at Socketlabs. Komal Helyer, award-winning CMO at Fractional.

Market Trends 138

Market Trends Email Marketing CMO Marketers 138

Unbounce

JUNE 5, 2023

Hosted by our CMO Pete Housley and brought to you by the real, human people at Unbounce, Unprompted is here to help you make sense of this moment of incredible change. AI copywriting. But when we’re scared, we find it’s helpful to talk about it… then record our conversations and release them on the internet. world of AI marketing.

Transform 114

Transform Marketers Marketing Copywriting 114

Marketing Insider Group

JANUARY 24, 2013

I tweet on content marketing, B2B copywriting, social media, tech marketing… London – [link]. Mvolpe – Mike Volpe – CMO @ Hubspot – marketing, startups, entrepreneurship, SaaS, B2B, lead generation, blog, social media, SEO, analytics, VC, golf, Patriots, Red Sox. Irvine, CA. Healthcare Care News, HR Comm.

PR 112

PR Whitepaper CMO Marketers 112

OnDemand CMO

DECEMBER 19, 2022

Depending on the size and scope of your brand, a communications team can encapsulate multiple employees: a graphics designer, copywriter, social media manager, email strategist, and others. The post Ongoing Customer and Client Communications appeared first on OnDemand CMO.

Communications 83

Communications Customer Copywriting CMO 83

Hubspot Marketing

DECEMBER 12, 2023

As an experienced email marketer or a creative copywriter? Central to everything], is believing deeply in something,” says Kipp Bodnar, CMO at HubSpot. Here’s how to upgrade your AI prompts: Be specific and goal-oriented : Define your intentions clearly. Consider your context and persona : How should the AI model approach the problem?

Transform 134

Transform User-Generated Marketers Marketing 134