CMO CRM Customer 
The Marketing Operations Leader
AUGUST 6, 2025
In this edition: The Most Important Lessons I Learned from a Martech AI CMO What 10,000+ Linkedin Votes Tell Us About The State of Marketing Ops Today POLL: Which Area of Revenue Operations Drives the Most Impact on Revenue? How can your work help your customer get promoted? Here are the biggest lessons we walked away with.
Martech
AUGUST 22, 2024
A new customer relationship management (CRM) platform is a big change for any organization, as well as for the people tasked with using the new system. Additionally, the HubSpot CRM is designed for a quick installation and fast time to value. Depending on team size, it could be with the CRM team.”
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The Marketing Operations Leader
AUGUST 14, 2025
In this edition: How to Move Away From CRM as Your Source of Truth Part 2 of MOPs Social Scoop - What is Really Going On in MOPs Today POLL: Which Marketing Performance Metric is Most Overrated? For years, that has often been the CRM. But today, that approach does not hold up for most organizations. But there is a catch.
Martech
AUGUST 12, 2024
Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates? Centralized customer data management Unified customer profiles: A CDP aggregates data from various sources (e.g.,
Hubspot Marketing
OCTOBER 29, 2024
For example, let's say a small business owner wants to route leads in their CRM using ChatGPT. They could plug customer data into ChatGPT to see what the chatbot generates. However, if they want to take things a step further, they could use an AI Agent to bring them the most recent company numbers added to the CRM to conduct research.
Martech
AUGUST 21, 2024
Delivering a seamless customer experience is crucial for staying competitive. An integrated customer technology strategy resolves this issue by aligning all these technologies to work together. Sales and customer support departments operate the same way. This silo approach only serves the company, not the customer.
Martech
JANUARY 9, 2025
The most recent CMO Survey results have been released, offering fresh insights into the state of marketing strategies. A key theme emerges from the survey: the growing pressure on CMOs to demonstrate value and ROI amid a shifting marketing landscape. CRM, MAP, CDP) by asking: Can this platform reduce dependency on external vendors?
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