Martech

APRIL 19, 2023

Over the last several years, I’ve written frequently about the lack of CMO engagement in technology strategy and management. I’m now starting to see CMOs actively participating in strategy discussions, working hand in hand with their tech lead to make decisions about what to acquire and what to retire. drove this home.

CMO

Marketing Insider Group

SEPTEMBER 2, 2020

However, as a majority of businesses have shifted into the digital landscape, key stakeholders have discovered the power of marketing’s ability to deliver on impactful user experiences that drive ROI. Customer lifetime value. Customer acquisition cost. Net present value.

CMO

Duct Tape Marketing

AUGUST 22, 2024

Are You Ready to Be a Fractional CMO? written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO. What are the skills required?

CMO

Marketing Insider Group

JANUARY 2, 2015

Customer acquisition requires many simultaneous tactics. The best content marketers prove the value of their efforts, showing how content drives brand awareness, lead generation, engagement, and sales. Blogging and social media drive customer acquisition. Email marketing generates revenue. Emarketer ).

Content Marketing

The CMO Survey

FEBRUARY 21, 2020

The August 2019 CMO Survey confirms this, with corporate marketers reporting a 27% increase in the implementation of AI and machine learning (ML) in marketing toolkits compared to just six months prior. Big picture, we see that the top three AI applications all involve a focus on driving customer value with more effective marketing.

CMO

Hubspot Marketing

SEPTEMBER 26, 2022

They’re all B2B companies with high-traffic, lead-generating media engines that support their products. Any Atluru, former head of community at Clubhouse, says that this works great for utility-based products that have already been validated socially or don’t require a network of users to thrive. The B2B marketing industry is shifting.

Customer Acquisition

Businesses Grow

FEBRUARY 6, 2023

ChatGPT, the popular chatbot from OpenAI, is estimated to have reached 100 million monthly active users just two months after launch, making it the fastest-growing consumer application in history. Summarize complex podcast show notes My friend Joeri Billast is a Web3 consultant and host of the wonderful CMO Stories podcast.

Customer Acquisition

Martech

APRIL 19, 2022

“What we’ve noticed over the years is that there is a gap in many demand gen machines,” said Shachar Radin Shomrat, CMO of Deepcrawl, in her presentation at The MarTech Conference. And although these tools address demand generation well most of the time, many marketers fail to optimize them effectively. Architecture.

Health

Martech

NOVEMBER 6, 2023

For me, stepping into the shoes of a CMO without a previous background in marketing was like a roller-coaster ride. With a team of 50 members and an ambitious target of generating 400 new deals each month, the pressure was palpable. Say you spent $25,000 on your marketing and sales in a month and secured 22 new customers.

Transform

Search Engine Land

OCTOBER 13, 2022

Just because a channel generates leads doesn’t mean those leads bring value later in your sales funnel. If your B2B advertising team is doing lead generation in Google without visibility into where they are going down funnel with offline conversion tracking, they are doing it wrong. Understand the customer base.

Advertising

Hubspot Marketing

MAY 16, 2022

I get that," says Kipp Bodnar, HubSpot CMO. "A In the next generation, the internet, it's making something somebody thought was impossible possible.". Could Enable extended reality, user-built platforms, coin/token incentives, and other experiences. It's really easy to naysay all of it. A lot of it is going to be crap.

Customer Acquisition

Martech

FEBRUARY 13, 2023

User-driven control and self-service align with the way many professionals want to buy and use software and apps. An organization that gets PLG right will have its user/customer acquisition, expansion, conversion, retention and even development priorities driven primarily by customer usage and the product.

Product

Marketing Insider Group

SEPTEMBER 1, 2020

These are much more closely aligned to customer behavior, and are often measured via Customer Acquisition Cost , Pipeline , Revenue , Customer Retention , Churn etc. Other times they might depend on IT or business analysts to generate those insights for them (which is a separate problem for another post).

Key Performance Indicator

Businesses Grow

APRIL 1, 2024

Solve their problems Emiliano Reisfeld , MBA, L’Oreal These generations will not seek brands with AI or search — they are seeking solutions to problems. In the case of TikTok and Instagram, I understand that the algorithm sorts content based on the impact of the generated content.

Gen Z

Econsultancy

JANUARY 28, 2022

Customer acquisition is certainly still a big priority for a lot of brands, but returning shoppers are now more valuable than they ever have been, and the benefits associated with these consumers should not be overlooked. So why is customer nurturing important? Acquiring new customers is getting tougher and tougher.

eCommerce

Duct Tape Marketing

MARCH 17, 2023

Louis is a fractional CMO for B2B companies, and mentors startups at MIT. He is a fractional CMO for B2B companies and mentors, startups at MIT. Like here's an idea, send an email occasionally to your 1,237 customers that haven't heard from you. Listen to creative elements wherever you get your podcast. (00:52):

Marketing Strategy

CXL

JULY 21, 2022

For example, a CMO might decide they need some software but delegate the research to a marketing executive before a marketing manager narrows down options. Combined, these notifications have earned Intelligent Blends over 54K subscribers, increased total orders by 20K, and generated almost $800,000 in revenue. It also reduces unease.

Customer

CXL

MAY 27, 2022

This behavior has marketers pledging to up their demand generation budgets. In this article, you’ll learn about how a demand generation manager benefits an organization and which qualities they need to fuel your sales pipeline. What is a demand generation manager and why do they matter? But isn’t that the role of any marketer?

Management

Unbounce

AUGUST 16, 2023

” But this generative AI boom didn’t happen overnight. How will AI-generated content like deepfakes affect the coming US election? But today’s episode is gonna be more about AI generally because we’re so fascinated with what’s going on in the world today. I’ve got some news.

User-Generated

Search Engine Land

JULY 1, 2024

David Shapiro, CMO of Unabated, notes: “Search hasn’t been solely about Google for a few years now. Users increasingly seek information across platforms like YouTube, TikTok, ChatGPT and social media. Videos help customers better understand your products or services and increase brand awareness.

SEO

CXL

NOVEMBER 23, 2022

This is when the ‘double jeopardy law’ comes into play : the larger the market share, the more users and loyalty a brand will have. Smaller brands have fewer users, but they’re also less loyal. Product should be your main channel for customer acquisition, retention and expansion. Daniel Layfield.

Law

Marketing Insider Group

MAY 11, 2020

More chances for your brand to get in front of the right eyes: 47 percent of internet users read blogs daily. Now it’s time to get a plan of action ready, defining the essentials like keywords, topic generation, social media usage, promotions related to big moments for your brand or industry (i.e., Source: Aberdeen).

Content Marketing

Hubspot Marketing

APRIL 14, 2025

SurveyMonkeys latest AI survey found that, of the marketers using AI: 93% use it to generate content faster. These highly customized experiences can reduce customer acquisition costs by as much as 50% and increase marketing ROI by 10-30%. How can you possibly appeal to users that quickly?

Branding

Econsultancy

DECEMBER 13, 2021

Snap has once again seen rapid growth in revenue and Daily Active Users (DAUs) as we move into the latter half of this year. This quarter’s 23% uplift equates to an extra 57 million users engaging with the app daily compared to the same period the year before. Just 4% expect it to decline. of revenue.

Advertising