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Executive Insights: A Marketing Transformation Conversation with CMO Advisor Kathleen Schaub

Marketing Insider Group

Fred Isbell, Research Director Dresner Advisory Services, High technology Veteran and former Senior Director SAP Global Marketing. I have had the pleasure to work with an amazing array of people over my nearly 30+ year marketing career. The advent of MarTech and data-driven marketing.

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Do Social Media Managers Really Need a Master’s Degree?

Hootsuite

“Social media managers, community managers, online marketing managers—these people understand where the customer relationship lives,” he told Tech in Asia. In July 2021, the Wall Street Journal published a piece on the maturation of the social media management profession that made waves in marketing circles.

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MarTech’s email marketing experts to follow

Martech

With more than 20 years of experience in digital marketing, Jen has done it all. Her first email marketing job with ExactTarget (now Salesforce Marketing Cloud) got her hooked on the data-centered rationale behind email design. Company: Holistic Email Marketing Website: Holistic Blog Twitter: @KathPay (7.8K

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Announcing the First 25 Members of Our Fearless 50!

Adobe Experience Cloud Blog

Andy Caron, Director of Inbound Marketing and Automation, Telnyx. Carey Straetz, Senior Digital Marketing Manager, Daniels Health. Christina Zuniga, Marketing Technology Manager, InTouch Health. Darrell Alfonso, Senior Manager, Global Marketing, Hitwise. Jessica Kao. Edwards University.

CMO 134
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The Final 25 Members of Our Fearless 50 Are Here!

Adobe Experience Cloud Blog

After poring over countless inspirational nominations and long deliberations, it is our pleasure to announce the second half of the inaugural class of the Fearless 50: Anna Fuerstenau, Marketing Specialist, Reliance Worldwide. Bill Brown, Director, Marketing Operations, Phillips 66. Joe Isaac, Global Marketing Manager, GE Healthcare.

CMO 116
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Executive Insights: Thought Leadership and Content Marketing Guidance from Michael Brenner

Marketing Insider Group

I had the great pleasure to work with Michael Brenner while in SAP North America Field Marketing and later in SAP Global Marketing. His work in both Thought Leadership and Content Marketing constituted early-stage pioneering work in what we now know as “ modern marketing ”.

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Executive Insights: Imperative Marketing Analytics for the Modern Marketer

Marketing Insider Group

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing. Fred, what are your thoughts on this?

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