Martech

OCTOBER 13, 2023

“Digital out-of-home is growing successfully,” said Barry Frey, President and CEO of DOOH industry organization DPAA Global, at this week’s DPAA Summit in New York. The $13 billion global market represents 37% of all out-of-home. Pepsi CMO Todd Kaplan at DPAA Summit. Image: DPAA Global. Experiential culture.

CMO 121

CMO Advertising Advertisers Retail 121

Adobe Experience Cloud Blog

JULY 13, 2018

After poring over countless inspirational nominations and long deliberations, it is our pleasure to announce the second half of the inaugural class of the Fearless 50: Anna Fuerstenau, Marketing Specialist, Reliance Worldwide. Bill Brown, Director, Marketing Operations, Phillips 66. Joe Isaac, Global Marketing Manager, GE Healthcare.

CMO 116

CMO Thought Leadership Global Marketing Communications 116

Martech

JULY 22, 2021

OOH as a programmatic channel is a gamechanger for marketers looking to reach consumers who are out in the world and close to purchase. By streamlining the OOH buy, brands save time and extra cost incurred when OOH is managed offline through individual sales calls. Brandmaker acquires Allocadia for combined marketing ops offering.

CMO 110

CMO Customer Journey Non-Profit Advertising 110

Marketing Insider Group

JUNE 8, 2020

I had the great pleasure to work with Michael Brenner while in SAP North America Field Marketing and later in SAP Global Marketing. His work in both Thought Leadership and Content Marketing constituted early-stage pioneering work in what we now know as “ modern marketing ”.

Thought Leadership 97

Thought Leadership Content Marketing Transform CMO 97

Set Up

DECEMBER 12, 2023

Andrea Arnold , the Senior Manager, Global Marketing, eMobility at Eaton noted, “The exciting part is being able to tell the story of the journey that happens in manufacturing. Ellen Donahue-Dalton , the CMO of VillageMD, shared about “the importance of trust as a cornerstone of brand, experience, talent management and culture.”

Real Estate 59

Real Estate Manufacturing Retail Education 59

Marketing Insider Group

AUGUST 10, 2020

When I recently interviewed Kathleen Schaub about the changes in marketing over her long tenure as both a CMO and the lead of IDC’s CMO Advisory Practice, she commented on what had changed most for marketing professionals. Follow him on Twitter @myfavemartin. Join him online: Twitter , Facebook , LinkedIn.

Transform 131

Transform CMO Marketing Marketers 131

Marketing Insider Group

NOVEMBER 10, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing. Fred, what are your thoughts on this?

Analytics 128

Analytics Marketing Marketers Transform 128

Pam Didner

SEPTEMBER 8, 2021

During my coaching sessions, people often ask me what skill set they need to prepare for a CMO or VP of Marketing position. The best way to know the soft skills you need to develop is to get feedback from your team, peers, and managers. Personality. Here is a complete list of soft skills for you to consider.

Marketing 121

Marketing Marketers CMO Marketing Plan 121

Adobe Experience Cloud Blog

JANUARY 2, 2014

In fact, football teams are a lot like marketing automation teams – you need talented players, of course, but you also need dedicated roles, internal coordination, and sound strategy. Cloning programs and templates allow small teams to accomplish marketing automation on par with much larger companies. 1 full-time employee).

CRM 134

CRM Thought Leadership User-Generated Analytics 134

Adobe Experience Cloud Blog

JANUARY 2, 2014

In fact, football teams are a lot like marketing automation teams – you need talented players, of course, but you also need dedicated roles, internal coordination, and sound strategy. Cloning programs and templates allows small teams to accomplish marketing automation on par with much larger companies.

CRM 119

CRM Thought Leadership User-Generated Analytics 119

Bannerflow

JULY 16, 2019

It’s also a leader for in-house marketing. Interview with Elin Svahn, Global Marketing Manager and Head of Brand Studio at Klarna. Since Elin Svahn started working at Klarna, she has overseen a rapid shift in how their internal marketing works. Read on to find out more…. What’s it like working at Klarna?

Transform 45

Transform Global Marketing Copywriting PR 45

Sales Force: CMO

JULY 6, 2021

Indeed, mentoring programs boosted representation of underrepresented groups at the management level by 9%-24%. The global market for mentoring software is expected to grow from $377 million in 2020 to $1.1 The global market for mentoring software is expected to grow from $377 million in 2020 to $1.1

Global Marketing 98

Global Marketing Product Management Marketing 98

Rock Content

AUGUST 14, 2017

Linda Boff, CMO of GE leads all global marketing, brand, content, digital, sponsorship, and customer experience for the company. She was recognized as AdWeek’s hottest digital marketer and won a Cannes Grand Prix Award in 2016. CaseyNeistat.

Content Marketing 40

Content Marketing Energy CMO Marketing 40

Search Engine Land

MARCH 16, 2023

The biggest obstacle is working for global clients with a “decentralized” approach to marketing. Often, they have siloed organizational structures, making them unable to appropriately communicate SEO and paid media initiatives across global markets.

SEO 99

SEO Global Marketing CMO Search Marketers 99

Set Up

MARCH 19, 2024

Featured Leaders: Paige Farrow | Former Senior Director of Brand, Creative, & Social Strategy at NAPA Auto Parts Tiffany Grinstead | Vice President-Personal Lines Marketing at Nationwide Mary Beth Sharp | Vice President Marketing at Pratt Industries, Inc. Teri Otte | Vice President of Global Marketing at Neogen Corporation 1.

Transform 105

Transform PR Marketing Marketers 105

Adobe Experience Cloud Blog

MARCH 13, 2019

As such, the International Data Corporation, a global market intelligence firm, predicts that businesses and consumers will be generating 163 zettabytes of data per year by 2025. For some marketers, this future can’t get here fast enough. When it comes to managing consumer data, transparency is critical.

Thought Leadership 134

Thought Leadership CMO Advertising Advertisers 134

Welcome Software

MARCH 15, 2022

The findings not only confirm the looks of the evolving marketing landscape that we have witnessed with hundreds of our customers but also throw some fresh and rather keen insights into the mix. This begs the question – what does the Advanced section of the market do differently? Asset Management. Who was targeted?

Transform 52

Transform Marketing Marketers CMO 52

Sales Force: CMO

NOVEMBER 1, 2022

The new State of Marketing report is here. We surveyed 6,000 global marketers to bring you the latest data, prepare for fresh digital experiences, and make the most out of new tech. Trend 1: Mastering tech tools is marketers’ number one priority – and also their biggest headache. What else is top of mind for marketers?

Customer 74

Customer Global Marketing Market Trends Inbound Marketing 74

Marketing Insider Group

FEBRUARY 5, 2024

Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. Martech) The US Bureau of Labor Statistics forecasts a 10% annual increase in employment for marketing managers over the next eight years. market share. billion by 2030. billion by 2026. of businesses.

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87

Econsultancy

DECEMBER 13, 2021

Overall, agencies have said that working hours have been less respected as a result, with many clients asking for last-minute changes due to the uncertain nature of the global market. ” Marketing budgets now equate to just 6.4% of revenue. of overall company revenue, down from 11% in 2020. in June 2021, up from $0.93

Advertising 52

Advertising Advertisers Retail Shoppers 52

Martech

APRIL 5, 2022

Marketers and C-level executives are feeling an increased demand to prove the effectiveness of their ad campaigns and marketing initiatives. Marketing attribution has the potential to address this need. That some marketing dollars will inevitably be wasted is not news. It helps you spend your marketing dollars wisely.

Customer 97

Customer CMO Customer Journey Non-Profit 97

Chief Martec

APRIL 7, 2022

What will it mean for marketing and martech? Last week, I led a roundtable discussion with three leaders of martech companies — Acquia CMO Lynne Capozzi , Wistia CEO Chris Savage , and Persado COO Assaf Baciu — to consider these questions from several different perspectives. A no-code multiverse marketing platform?

Real Estate 132

Real Estate Global Marketing PR CMO 132

Unbounce

JULY 14, 2023

Episode 4: AI for Data Geeks [00:00:00] Pete: Hey, marketers! Welcome to Unprompted, a podcast about AI marketing and you. I’m Pete Housley, CMO of Unbounce. It influences what you’re doing in Google Tag Manager or Telium or Adobe or what have you. 00:07:20] Faye: Yeah, absolutely.

Transform 52

Transform Marketing Marketers CRM 52

Unbounce

JULY 14, 2023

Episode 4: AI for Data Geeks [00:00:00] Pete: Hey, marketers! Welcome to Unprompted, a podcast about AI marketing and you. I’m Pete Housley, CMO of Unbounce. It influences what you’re doing in Google Tag Manager or Telium or Adobe or what have you. 00:07:20] Faye: Yeah, absolutely.

Transform 52

Transform Marketing Marketers CRM 52