CMO, Direct Mail and Email Marketing

4 Ways to Bridge the Gap Between Online and Offline Marketing

Adobe Experience Cloud Blog

MAY 2, 2017

No longer can your marketing be divided into these separate entities, so bridging the gap in online and offline marketing is essential. In fact, per Gartner’s CMO Spend Survey, 98% of marketers say online and offline marketing are merging. Connect Email and Direct Mail.

Direct Mail

Direct Mail Thought Leadership CMO eBook

The New Nonprofit: Better Communication, Bigger Donations

Adobe Experience Cloud Blog

SEPTEMBER 2, 2014

Author: Steven Simoni Here’s something that not enough nonprofits are saying to their boards and CEOs: “We need a more sophisticated marketing automation strategy.”. Even in the age of multi-channel marketing, email is still one of the best ways to encourage donors to open their wallets.

Communications

Communications Non-Profit Direct Mail Thought Leadership

Tips for Marketing Leaders: The Proven Tactics to Improve Email Marketing ROI

Litmus

MARCH 22, 2019

Want better ROI from your email marketing? Email offers the highest returns for marketers year after year, coming in at 42:1 on average—up from 38:1 last year—and continues to blow away the returns seen with traditional media channels like TV, radio, and direct mail, according to Litmus’ 2019 State of Email survey.

Email Marketing

Email Marketing Direct Mail Law Marketing

Webinars

From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

MORE WEBINARS

CMO Spotlight | Amy Comeau - Emory Healthcare

Set Up

MARCH 28, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. ” WATCH + READ THE RECAP BELOW (SCROLL TO THE END FOR THE FULL INTERVIEW) Q1 | What advice would you share with marketers? WATCH THE FULL INTERVIEW TO THE RIGHT.

CMO

CMO Direct Mail Thought Leadership Advertising

A Social Media Budget Breakdown for Every Size of Business

Hootsuite

JULY 17, 2019

For instance, if a significant percentage of your sales come from the Internet, it may make sense for your brand to spend more on social media than print, broadcast, direct mail, or other marketing channels. Source: The CMO Survey. These are the core components you should include in your social media marketing budget.

Copywriting

Copywriting B2C CMO Direct Mail

4 Reasons Why Marketing Automation Fails

Adobe Experience Cloud Blog

APRIL 14, 2016

In fact, CMO Council reports that more than half of senior marketers say that using enriched or personalized content and digital interactions yield higher response and engagement rates. A great example is that most millennials communicate using mobile, while retirees prefer to use email or direct mail.

Direct Mail

Direct Mail Thought Leadership Key Performance Indicator Millennials

CDP use case for targeting lapsed customers: Best of the MarTechBot

Martech

JANUARY 8, 2024

There are many possibilities, depending on the human user’s industry and main objectives: I’m a CMO for a large auto insurance company. Context) I’m a CMO for a large auto insurance company. email, direct mail, SMS) and timing for reaching out to lapsed customers. How long should the test run?

Direct Mail

Direct Mail Customer CMO CRM

Why Marketing Should Lead Your Digital Transformation

Marketing Insider Group

NOVEMBER 11, 2019

Your marketing team is best placed to understand the customer journey and the opportunities that come with going digital, and so your marketing department, led by your CMO, should be in charge of your overall transformation. Most marketers didn’t see this brave new world of digital as a threat, but rather as a game-changer.

Transform

Transform Direct Mail Customer Journey Marketing

17 Apps to Improve the B2B Customer Experience

Hubspot Marketing

JUNE 6, 2023

Invest in brand marketing while optimizing your tech stack,” says Kipp Bodnar, CMO at HubSpot. How Marketing Leaders are Shifting to Meet Customer Expectations Growing economic challenges have led marketing teams to refocus their plans. “We’re seeing the tension between short-term growth and long-term brand investment.

Customer

Customer CRM Direct Mail User-Generated

Where Your Customers Go, Your Budget Should Follow

Adobe Experience Cloud Blog

MARCH 30, 2016

Unfortunately, a lot of traditional organizations are stuck in hub-and-spoke mode, with email marketing, social media marketing and mobile marketing arms simply tacked onto their traditional core marketing department—which is often most adept at legacy mass marketing that’s becoming ever less relevant.

Customer

Customer Thought Leadership Direct Mail Whitepaper

The Cornerstone for Marketing Teams in 2021: Agility

Litmus

JUNE 1, 2021

With tactile marketing automation, for example, you can use intent data to customize the content and timing of direct mail in real-time.”. Think about it in terms of crawling, walking and then running.

Marketing Mix

Marketing Mix Direct Mail CMO Marketing Automation Platform

17 Apps to Improve the B2B Customer Experience

Hubspot Marketing

JUNE 6, 2023

Invest in brand marketing while optimizing your tech stack,” says Kipp Bodnar, CMO at HubSpot. How Marketing Leaders are Shifting to Meet Customer Expectations Growing economic challenges have led marketing teams to refocus their plans. “We’re seeing the tension between short-term growth and long-term brand investment.

Customer

Customer CRM Direct Mail User-Generated

Effective Ways To Differentiate And Scale Your Business

Duct Tape Marketing

NOVEMBER 17, 2022

John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by Marketing Against the Grain, hosted by Kip Bodner and Keion Flanigan is brought to you by the HubSpot Podcast Network, the audio destination for business professionals. It's just a matter of integrating it. Debbie Howard (19:50): Totally.

Direct Mail

Direct Mail Copywriting Place Law

Account-Based Marketing vs. Lead Generation: Which is Right for You?

CXL

JUNE 2, 2022

Pre-digital marketing, traditional lead generation involved reaching out to unaware buyers through outbound marketing tactics such as cold-calling, direct mail, or media advertising to introduce them to products or services in the hope of convincing them to convert. Take email marketing platform ConvertKit.

Inbound Marketing

Inbound Marketing Thought Leadership Marketing Marketers

Best B2B Marketing Strategies in 2023

Exposure Ninja

JULY 5, 2023

Now let’s take a look at one of the best ABM examples of recent years from a firm that’s nailed its account-based marketing strategy. Promote your webinar: Promote your webinar through multiple channels, such as email marketing, social media, and paid advertising to maximise your reach.

Marketing Strategy

Marketing Strategy Whitepaper Marketing Marketers

Here’s How to Maintain Your Email Marketing List for Engagement and Better Deliverability

Adobe Experience Cloud Blog

SEPTEMBER 17, 2013

Author: Jon Miller Most companies focus their time and energy on building their email marketing list – as well they should. Email Subscription Centers. This kind of list maintenance is essential for ensuring that your email marketing is engaging consumers and customers. “As Email Marketing'

Email Marketing

Email Marketing Direct Mail Thought Leadership Law

Marketing Pro Pulse

4 Ways to Bridge the Gap Between Online and Offline Marketing

The New Nonprofit: Better Communication, Bigger Donations

Webinars

Trending Sources

Tips for Marketing Leaders: The Proven Tactics to Improve Email Marketing ROI

Webinars

CMO Spotlight | Amy Comeau - Emory Healthcare

A Social Media Budget Breakdown for Every Size of Business

4 Reasons Why Marketing Automation Fails

CDP use case for targeting lapsed customers: Best of the MarTechBot

Why Marketing Should Lead Your Digital Transformation

17 Apps to Improve the B2B Customer Experience

Where Your Customers Go, Your Budget Should Follow

The Cornerstone for Marketing Teams in 2021: Agility

17 Apps to Improve the B2B Customer Experience

Effective Ways To Differentiate And Scale Your Business

Account-Based Marketing vs. Lead Generation: Which is Right for You?

Best B2B Marketing Strategies in 2023

Here’s How to Maintain Your Email Marketing List for Engagement and Better Deliverability

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