CMO Direct Mail Marketing Strategy 
Adobe Experience Cloud Blog
JULY 17, 2019
You need to reach your prospects and customers wherever they are, regardless of channel—using direct mail, email, social, and more. To be clear, the focus of your ABM strategy and cross-channel engagement should actually be on your customer, not the channels they engage on. The first is simple: Particular channels don’t matter.
Marketing Insider Group
JULY 13, 2020
One such firm is IDC and my first interactions with them date back to my time at DEC ( before the launch of my marketing career) while I was a young analyst and consultant. Kathleen recently retired from IDC after a long and distinguished career in marketing, including being a head of marketing and a CMO.
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Adobe Experience Cloud Blog
SEPTEMBER 2, 2014
Author: Steven Simoni Here’s something that not enough nonprofits are saying to their boards and CEOs: “We need a more sophisticated marketing automation strategy.”. increase in online fundraising between 2013 and 2012, and email marketing was the primary channel used to raise money.
Hubspot Marketing
AUGUST 29, 2024
As AI reshapes marketing, the next generation of decision-makers is placing more trust in creators than in brands. Here’s how to use creator marketing strategies to keep your business relevant. Marketing strategies evolve with the technological shifts of each era, continuously redefining how businesses connect with consumers.
Adobe Experience Cloud Blog
MARCH 24, 2011
I wasn’t surprised to hear how many CMOs say that thinking and acting like a business leader is one of the characteristics most integral to their success. I’ve written about the role of a “true” marketing leader before. Every successful marketing strategy, be it avant-garde or staid and conventional, originates with the target market.
Hubspot Marketing
JANUARY 4, 2021
Jake Milstein , CMO at CI Security , told me: "When the pandemic hit, there was a huge spike in registrations and attendance in virtual events that attempted to mimic in-person events. Soon, marketers will be able to go all-in on what will work best without having to test the theory.". Digital marketing spend will continue to grow.
Duct Tape Marketing
JANUARY 10, 2025
Many small business owners struggle to create marketing strategies that deliver measurable growth. Enter Marketing Leadership as a Service (MLaaS) a powerful solution that bridges the gap between effort and impact by providing the strategic guidance small businesses need to thrive. All it takes is the right strategy.
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