AWeber

FEBRUARY 13, 2024

Valerie Lavska CMO Promodo Benefits of microblogging The greatest advantage of microblogging is that it gives you a solid path to creating a large, engaged audience on nearly any social platform. This page allows users to download your content for free in exchange for subscribing to your email marketing list.

Non-Profit 92

Non-Profit User-Generated Entertainment Promotion 92

Hubspot Marketing

FEBRUARY 12, 2020

And on YouTube, there's this fun, short, touching video that will, forgive me, but totally touch your heart: This campaign is being handled by an agency, but one thing that made my heart smile is a quote from MegaRed's CMO, Jennifer Steeves-Kiss, to the New York Times. "We UncommonGoods Email Marketing Campaign.

Marketing 144

Marketing Marketers Health Promotion 144

Adobe Experience Cloud Blog

APRIL 14, 2016

In fact, CMO Council reports that more than half of senior marketers say that using enriched or personalized content and digital interactions yield higher response and engagement rates. Don’t let these marketing automation fails happen to you. This brings me to my next point.

Direct Mail 91

Direct Mail Thought Leadership Key Performance Indicator Millennials 91

Unbounce

OCTOBER 20, 2023

And when your CMO or CEO has a “big idea” Weʼve all been there. Examples of common actions are purchasing a product, subscribing to a newsletter, calling you on the phone, downloading an ebook or whitepaper, watching a demo, or requesting information. Not ideal, but sometimes you have to think on your feet. They know how cursors work.)

Whitepaper 105

Whitepaper eBook Promotion Communications 105

Welcome Software

OCTOBER 12, 2022

I was also reading through your website ahead of our conversation today, and I noticed you used the term fractional CMO in a few places. And I would just like to know what is a fractional CMO? Would you consider yourself a fractional CMO at this point? Stephanie Nivinskus: I am a fractional CMO, yes. Laura Dolan: Exactly.

CMO 40

CMO Whitepaper Place Shipping 40

Welcome Software

OCTOBER 12, 2022

I was also reading through your website ahead of our conversation today, and I noticed you used the term fractional CMO in a few places. And I would just like to know what is a fractional CMO? Would you consider yourself a fractional CMO at this point? Stephanie Nivinskus: I am a fractional CMO, yes. Laura Dolan: Exactly.

CMO 40

CMO Whitepaper Place Shipping 40

CXL

MAY 27, 2022

For example, a marketing agency creating an ebook on “SEO for beginners” may attract 500 leads, a win for marketing. But how many of these leads are marketing qualified leads (MQLs) and how many are people with no buying authority looking to learn a bit about SEO?

Management 79

Management User-Generated CRM Inbound Marketing 79

Exposure Ninja

JULY 5, 2023

Example: A B2B SaaS company offers free eBooks, webinars, and blog posts covering topics such as software implementation, best practices, and industry trends. And let’s not forget those scrumptious whitepapers, research reports, and eBooks. Underwhelmed by your digital marketing agency?

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Litmus

MARCH 22, 2019

Want better ROI from your email marketing? Email offers the highest returns for marketers year after year, coming in at 42:1 on average—up from 38:1 last year—and continues to blow away the returns seen with traditional media channels like TV, radio, and direct mail, according to Litmus’ 2019 State of Email survey.

Email Marketing 83

Email Marketing Direct Mail Law Marketing 83

Marketing Insider Group

FEBRUARY 5, 2024

DemandMetric) Image Source: Neal Schaffer Blogging ranks as the third most prevalent content marketing strategy after video and eBooks. HubSpot) 80% of bloggers affirm that blogging contributes to significant marketing success. Orbit Media) 90% of businesses employ content marketing tactics like blogging. billion by 2025.

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87

Duct Tape Marketing

MARCH 17, 2023

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT. Louis Gudema (15:14): Okay.

Marketing Strategy 80

Marketing Strategy B2C CMO Marketing 80

Adobe Experience Cloud Blog

JUNE 16, 2014

If you’re using marketing automation, you can tailor your “from” names to appeal specifically to each email send’s audience – you might use your own name, include contact information, or use the name of someone in your company (with their permission, of course!). Email Marketing' Segmentation and Geographic Relevance.

Branding 134

Branding Thought Leadership CMO eBook 134

Litmus

APRIL 29, 2021

Email briefs are valuable for all email marketing programs, especially if yours is high volume, has a large team, or works with many stakeholders. In particular, they’re essential for agencies who need to give clear guidance on the scope of the emails they’re creating for their clients. Create better emails, faster.

Copywriting 136

Copywriting Key Performance Indicator Email Marketing CMO 136

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

There is an amazing amount of great content about B2B marketing out there, ranging from trends in demand generation to best practices in lead nurturing, lead scoring, and landing page optimization to how to buy and select marketing automation systems. Ten Tips for Best Practice Lead Management (eBook).

Whitepaper 53

Whitepaper Buzz Marketing eBook CMO 53

Marketing Insider Group

JULY 1, 2020

Take this one step further, from providing value to your buyer to providing value to society, and you’ve landed on the future of content marketing – purpose driven brands. Where content stands out is that a brand owns the distribution channels – the website, the in-person events, the social media profiles, the eBook series.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145

Campaign Monitor

FEBRUARY 25, 2022

One of the best things about email marketing is how email content can be used to educate and delight users all at once. Deals and discounts (aka incentive emails ) are a big deal in the world of email marketing. Offering discounts through email is simple, proven, and easy to implement.

Whitepaper 75

Whitepaper Customer loyalty Education eBook 75