Content Marketing Institute

AUGUST 24, 2018

Other downloads followed the same formula: The Sophisticated Marketer’s Guide to Thought Leadership. The Sophisticated Marketer’s Guide to Content Marketing. The Sophisticated Marketer’s Guide to Global Marketing. Take ideas from everywhere.

Entertainment 90

Entertainment Thought Leadership Marketers Marketing 90

Marketing Insider Group

NOVEMBER 16, 2021

I cannot exactly remember when I started working with ITSMA, and leveraging their work in B2B solutions and services, but it was sometime in the mid-2000s when I led the SAP Services Marketing team for SAP North America Field Marketing. By my reckoning I have attended all but one of the ITSMA Marketing Vision events since.

Thought Leadership 94

Thought Leadership Transform Marketers Marketing 94

Set Up

DECEMBER 12, 2023

As a part of our Industry blog series, we interview marketers from an array of industries to get their perspective, advice, and predictions of everything marketing. Having periodic conversations with marketing leaders not only helps us keep a pulse on every industry, but reveals common trends and challenges that all marketers face.

Real Estate 59

Real Estate Manufacturing Retail Education 59

Set Up

MARCH 19, 2024

Featured Leaders: Paige Farrow | Former Senior Director of Brand, Creative, & Social Strategy at NAPA Auto Parts Tiffany Grinstead | Vice President-Personal Lines Marketing at Nationwide Mary Beth Sharp | Vice President Marketing at Pratt Industries, Inc. Teri Otte | Vice President of Global Marketing at Neogen Corporation 1.

Transform 105

Transform PR Marketers Marketing 105

Marketing Insider Group

FEBRUARY 5, 2024

Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. Martech) The US Bureau of Labor Statistics forecasts a 10% annual increase in employment for marketing managers over the next eight years. BigMarker) Educational webinars are the most popular type.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Welcome Software

MARCH 15, 2022

The findings not only confirm the looks of the evolving marketing landscape that we have witnessed with hundreds of our customers but also throw some fresh and rather keen insights into the mix. Industries: Tech, BFSI, Healthcare, Pharma, Media, Entertainment, Education, eCommerce? Size: Enterprise & Mid-Market?

Transform 52

Transform Marketers Marketing CMO 52

Unbounce

AUGUST 16, 2023

Welcome to Unprompted, a podcast about AI marketing and you. I’m Pete Housely, CMO of Unbounce, and Unbounce is the AI-powered landing page builder. They’ve got access to global marketing, sort of at the click of a mouse. You just have to educate people to recognize it A hundred percent. [00:50:24]

User-Generated 52

User-Generated Law Customer Acquisition Price 52

Marketing Insider Group

JUNE 9, 2020

A modern CMO needs a lot more than just marketing skills. In Chapter 4 of Mean People Suck , I explore the problem that many brands are facing these days: Consumers are becoming increasingly turned off by traditional marketing and are abandoning brands that don’t have a mission bigger than trying to sell their products.

CMO 144

CMO Transform Advertisers Advertising 144

Sprout Social

SEPTEMBER 8, 2020

Attending continued education events, virtual or in-person, is truly priceless. The keynote speaker is Dara Treseder, Head of Global Marketing at Peloton, and there’s even an executive panel featuring a CMO and two VPs discussing how they’re using social data to prioritize for 2021. You know how it is.” “I’m

Transform 145

Transform CMO Education Global Marketing 145

Econsultancy

DECEMBER 13, 2021

Overall, agencies have said that working hours have been less respected as a result, with many clients asking for last-minute changes due to the uncertain nature of the global market. ” Marketing budgets now equate to just 6.4% UK ad market expected to be the second highest for growth in 2021. of revenue.

Advertisers 52

Advertisers Advertising Retail Shoppers 52