Sprout Social

OCTOBER 11, 2024

million in 2023 from brand endorsement deals, including her partnership with Accelerator Active Energy. Download our CMO 2025 social content strategy pre-mortem to facilitate more productive planning for you and your team. Like Olivia “Livvy” Dunne, the Louisiana State University gymnast who collected $3.6 million views on TikTok.

Transform 94

Transform Gen Z Fashion Food 94

Hubspot Marketing

JANUARY 20, 2025

To help us unpack RCAs, I talked with Ellen Smolko , a fractional CMO at Foresight Performance. We were so focused on getting team members that we didnt put enough energy into keeping them. RCA offers a framework to better understand how organizational components work together and how it can improve.

Management 116

Management Place CMO Energy 116

Duct Tape Marketing

NOVEMBER 7, 2024

As CMO, Edelman guided Aetna (now part of CVS Health) through becoming a digitally oriented, customer-centric brand. He's a long time advisor on digital transformation and marketing, and as a CMO, David guided Aetna now part of CVS Health through becoming a digitally oriented customer centric brand. This is John Jantsch.

Customer 68

Customer Transform Energy Health 68

Duct Tape Marketing

OCTOBER 16, 2023

Maximizing Success with a Fractional CMO: A Complete Guide written by John Jantsch read more at Duct Tape Marketing Have you ever felt the pressure of needing a seasoned marketing pro, but balked at the sky-high salary? That’s where the magic of a fractional CMO comes in. What is the difference between a CMO and a fractional CMO?

CMO 82

CMO Transform Education Marketing Strategy 82

Hubspot Marketing

MARCH 23, 2021

As of February 2021, Deloitte's annual CMO Survey reports that marketing budgets are now roughly 11.7% Gartner's 2020 CMO survey confirms most marketing budgets rest around 11% of total company budget. Deloitte's 2020 CMO Survey found B2B (product-focused) companies attribute roughly 9.4% Industry is a major factor, as well.

B2C 145

B2C CMO Energy Marketers 145

Set Up

SEPTEMBER 17, 2024

Being a CMO is not an easy gig - average tenure continues to be the shortest of any C-suite role. According to Gartner’s 2024 CMO Spend Survey , many marketing leaders struggle with fragmented analytics, making it hard to track ROI accurately across channels. it has become more of a challenge to sort budgets.

CMO 59

CMO Energy Whitepaper Thought Leadership 59

Sales Force: CMO

JULY 19, 2021

To get a better idea of what top business leaders consider when making these types of decisions, we asked members of The CMO Club to share some of their own strategies going forward. The CMO Club, which includes more than 650 of the world‘s most innovative marketing executives, represents both B2B and B2C brands. GET THE GUIDE.

CMO 98

CMO Energy Health B2C 98

Set Up

OCTOBER 6, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO, Joe Koufman , virtually sat down with Pete Boland , the CMO of Kelly, to share about his philosophy on discovering passions and the influence of mentors and Shakespeare on his career and leadership. “

CMO 59

CMO Thought Leadership Energy Market Trends 59

CMO Network

APRIL 17, 2023

For many people, tapping into solar energy’s inherent benefits isn’t financially feasible.

Energy 83

Energy CMO 83

Set Up

APRIL 25, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. So listening to people is very important, and making sure that they share the energy, they share that pleasure, that fun of being part of a company.” “ Just take a risk. If it doesn’t work, it doesn’t work.

CMO 59

CMO Transform Thought Leadership Energy 59

Set Up

MAY 16, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. We spend so much time investing in our teams, when that same energy could be poured into our teams to understand what makes them most effective. “ I realized that I really was the one that had to adapt.

CMO 59

CMO Transform Thought Leadership Energy 59

Set Up

FEBRUARY 29, 2024

Welcome to the CMO Spotlight, dedicated to exploring the minds and journeys of marketing’s top leaders. I do notice energy shifts at a very visceral level, and I always can feel when something’s not right. ” At Set up , we're focused on championing stories that matter. Q2 | What is your superpower? “

CMO 59

CMO Energy Thought Leadership Retail 59

The CMO Survey

FEBRUARY 21, 2020

The August 2019 CMO Survey confirms this, with corporate marketers reporting a 27% increase in the implementation of AI and machine learning (ML) in marketing toolkits compared to just six months prior. CMO Survey results suggest that this concern is overblown with only 1.7% The CMO Survey also found that only 1.9%

CMO 130

CMO B2C Marketers Marketing 130

Set Up

NOVEMBER 16, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. She shared that people often “don't know where she finds her energy," but it makes her magnetic to positive experiences and opportunities. “I Ruelle’s zest for life and her energetic spirit is her superpower.

CMO 59

CMO Thought Leadership Energy Performance Marketing 59

Set Up

NOVEMBER 16, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. She shared that people often “don't know where she finds her energy," but it makes her magnetic to positive experiences and opportunities. “I Ruelle’s zest for life and her energetic spirit is her superpower.

CMO 59

CMO Thought Leadership Energy Performance Marketing 59

CMO Network

DECEMBER 5, 2022

Rejii Hayes often shows up on top CFO lists as a strategic leader who's adept at doing deals, managing multiple stakeholders and driving growth.

Energy 73

Energy Management CMO 73

Set Up

FEBRUARY 1, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. I still believe as humans we have a lot more that unites us than divides us…and we need to put the energy there.”. Q4 | What advice would you give to other marketers? “ “ Have fun - it’s not a crime.

CMO 59

CMO Transform Thought Leadership Finance 59

Martech

AUGUST 18, 2021

Although there’s a turnover in senior marketing roles anywhere, it still seemed strange to see him depart for a CMO role at small business sales app vendor Privy. Tricia Gellman continues as CMO. Gerhardt brings positive energy to the marketing technology space and has always been worth listening to. Why we care.

Transform 133

Transform CMO Marketers Marketing 133

Set Up

APRIL 14, 2022

They want to help everyone and ensure they’re doing everything to the best of their abilities while also preserving their energy and not burning out. “I Never miss a CMO Spotlight! Finding balance for herself and her team has been a challenge. Watch the full interview to the right. First Name. Email Address.

CMO 59

CMO Thought Leadership Energy Place 59

Set Up

MARCH 23, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up Founder & CEO, Joe Koufman , virtually sat down with Laura Goldberg , the CMO at Constant Contact, to discuss how to trust your intuition, the beauty of simplicity and consistency, and the importance of integrity.

CMO 52

CMO Thought Leadership Energy Performance Marketing 52

Set Up

JULY 13, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. “ It’s our responsibility [as marketers] to tell the story of what people can use and do it in a way that is completely transparent and credible. ” WATCH THE FULL INTERVIEW TO THE RIGHT.

CMO 52

CMO Thought Leadership Energy Retail 52

Sprout Social

JANUARY 11, 2022

It’s left me and many other CMOs wondering how to best amp up the energy after a lull, like holiday PTO. It’s easier for marketers to amplify brand messages in the market when they’re working with a CMO who is amplifying the company vision internally. The new year is already charged with energy and possibility.

Marketing Plan 140

Marketing Plan Energy CMO Marketers 140

Set Up

MARCH 3, 2022

I'm always quite high energy and that sort of lifts everyone else up, which is nice.” For more marketing leadership advice, and a view into the mindset of marketing executives in various industries, be sure to watch the full interview with Natanel Bigger, and keep an eye out for more thought leadership from our CMO Spotlights.

CMO 52

CMO Thought Leadership Fashion Energy 52

Set Up

MARCH 10, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. She described herself as an activator because she is able to “infuse energy into partnerships and relationships,” which is a huge asset to her team. Never miss a CMO Spotlight! Q2 | What is your superpower?

CMO 52

CMO Thought Leadership Energy Communications 52

Set Up

JUNE 20, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. I feel that my brain has to continually get other things and ideas so I can continue to inspire my team and bring the energy back to them.” WATCH THE FULL INTERVIEW TO THE RIGHT.

CMO 52

CMO Thought Leadership Fashion Energy 52

Hubspot Marketing

APRIL 15, 2025

But if your audience is invested in YOU your unique expressions, humor, and energy an AI clone isnt a real substitute. It digs deeper into ideas shared by marketing leaders Kipp Bodnar (HubSpots CMO) and Kieran Flanagan (SVP, Marketing at HubSpot) as they unpack growth strategies and learn from standout founders and peers.

Product 98

Product Marketers Marketing Entertainment 98

Set Up

MAY 12, 2022

It's my Latinity and my enthusiasm, my energy, my presence, and my curiosity.” For more marketing leadership advice, and a view into the mindset of marketing executives in various industries, be sure to watch the full interview with Patricia Corsi, and keep an eye out for more thought leadership from our CMO Spotlights. First Name.

Health 52

Health CMO Pharmaceutical Transform 52

Set Up

MARCH 10, 2022

This enthusiastic energy is also beneficial if it comes through the brand because it creates fans. For more marketing leadership advice, and a view into the mindset of marketing executives in various industries, be sure to watch the full interview with Brian Miesieski, and keep an eye out for more thought leadership from our CMO Spotlights.

CMO 52

CMO Thought Leadership Energy Branding 52

Adobe Experience Cloud Blog

FEBRUARY 6, 2012

Organizations are putting more and more resources into inbound marketing, so I wasn’t shocked to see the chart below from The CMO Club that shows that these skills are the most coveted by marketing execs. You have lots of energy and get excited by being a revenue champion for the organization. And it appears we are not alone.

Inbound Marketing 109

Inbound Marketing Management Whitepaper Energy 109

Martech

FEBRUARY 24, 2022

New Jersey-based Verisk provides risk evaluation and management capabilities to verticals including insurance, energy and finance. Infutor’s Total Consumer Insights identity graph contains privacy-compliant behavioral data on hundreds of millions of U.S. consumers and over 100 million U.S. households.

Management 98

Management Finance CMO Energy 98

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

The most forward-thinking companies combine social, PR, and content into one team that works hand-in-hand with demand generation, all reporting to the CMO. He has said, “Red Bull is a media company that happens to sell energy drinks.” Anna Hill is the CMO at the Walt Disney Company UK.

Content Marketing 134

Content Marketing B2C Thought Leadership CMO 134

Hubspot Marketing

MAY 9, 2022

"We’re moving to a market-based society where everything is going to be ownable, priceable, traceable — everything — and NFTs is just a fancy way to do that and create the marketplace around it," said HubSpot’s CMO Kipp Bodnar on an episode of the Marketing Against the Grain podcast.

Branding 117

Branding Energy CMO Marketers 117

Animalz blog

MARCH 6, 2025

Kyle Coleman, CMO at copy.ai, brings clarity and wisdom that will energize you. About Our Guest: Kyle Coleman Kyle Coleman is the CMO at copy.ai, an AI platform for go-to-market use cases, providing tools for blog drafting, social media content, and sales communications. He’s the CMO at Copy AI. This one does.

CMO 70

CMO Energy User-Generated Thought Leadership 70

Buffer Marketing

NOVEMBER 10, 2022

My superpower is translating an idea into action, so I decided to focus on fractional CMO work. Perhaps most importantly, spending more time on the tasks I love most has dramatically improved my energy and enthusiasm—I can’t remember the last time I dreaded my work. That will come. Was it worth it? Absolutely.

Energy 23

Energy Price CMO Marketers 23

Adobe Experience Cloud Blog

JANUARY 6, 2014

Gartner predicted in 2012 that by 2017 , the CMO would spend more with IT than the CIO. Otherwise, the marketing may end up pushing against the buyer’s natural frequency, damping the energy and reducing marketing effectiveness.”. But we need to recognize the buyer’s natural timing and synchronize our marketing pushes with it.

Thought Leadership 134

Thought Leadership CRM Marketers Marketing 134

Martech

MAY 31, 2023

by Latané Conant An excellent book about B2B and account-based marketing, it is the foundation of 6sense’s product certification program, which makes sense as Conant is the CMO there. In his concluding chapter, Smith observes that gas can produce both energy and destruction — so can virality. No Cold Calls.’

B2C 122

B2C CMO Energy Food 122

Adobe Experience Cloud Blog

APRIL 25, 2017

Steve shared that engagement is curating a personalized and meaningful experience and that we need to put all our energy into making our share of the finite buyer attention as meaningful as possible. Key highlights from our brilliant CMO panel include: “Now it’s time to empower your whole organization. How To Think Like A CMO.

CMO 113

CMO Thought Leadership Marketers Marketing 113