Martech

DECEMBER 8, 2021

For the first article below, I sat down over coffee in Manhattan with InMobi’s Marketing Cloud CEO. This week I’m meeting with a noted CMO at her Manhattan office. Marketing technology ? marketing strategy. Marketing technology can only scale marketing strategy. No, we’re not back to normal.

CMO 91

CMO Digital Marketing Marketing Strategy Management 91

Marketing Insider Group

SEPTEMBER 20, 2021

Add an extra level of familiarity and empathy to your marketing strategies with appeals specifically tailored to your members’ personal identities. With a bit of creativity and open-mindedness, your association program can take advantage of the expanded possibilities of the digital world to diversify your own virtual event programming.

Communications 107

Communications Marketing Marketers Promotion 107

Marketing Insider Group

JANUARY 16, 2020

Blogging is the fundamental component of your content marketing strategy. That finding comes from my company’s client data and holds up across industries, sizes and markets in both B2B and B2C. But first, content marketing strategists (and your CMO) need to understand the difference between themes and topics.

Customer 120

Customer Analytics CMO B2C 120

Marketing Insider Group

AUGUST 20, 2019

It’s going to be absolutely incredible and it’s the first of its kind – there’s nothing else out there like the event you’re planning. This is where event marketing comes in. When you’re planning a big event, there’s so much to do that it’s easy to overlook how essential marketing will be to its success.

Event Marketing 40

Event Marketing Marketing Strategy Management Marketing 40

Rock Content

SEPTEMBER 18, 2016

.” During his performance at Content Marketing World, Michael encouraged marketers to think about what their content is ultimately providing to the people who are reading the material. I think this perspective is a very bold one and relates back to the biggest theme at the event. Walk the line between data and creativity.

Content Marketing 79

Content Marketing Thought Leadership Marketing Marketers 79

Marketing Insider Group

NOVEMBER 17, 2021

Add an extra level of familiarity and empathy to your marketing strategies with appeals specifically tailored to your members’ personal identities. With a bit of creativity and open-mindedness, your association program can take advantage of the expanded possibilities of the digital world to diversify your own virtual event programming.

Communications 19

Communications Marketing Marketers Promotion 19

Martech

APRIL 1, 2024

This article tackles the limitations of traditional event metrics and how ELG is revolutionizing B2B marketing events. The problem with traditional event metrics In nearly 30 years of B2B events — as CMO, CRO and CEO — I rarely see companies successfully measure event results and when they do, it’s rarely a satisfying metric.

Transform 95

Transform CMO Food Succession Management 95

Marketing Insider Group

JANUARY 6, 2020

Social Media Marketing World. Social Media Marketing World was founded by Social Media Examiner in 2013. The event is designed to help marketing leaders understand the potential of AI and develop a strategy for scaling AI in marketing. HubSpot’s INBOUND Marketing Event.

Marketing 21

Marketing Marketers eCommerce Social Media Marketing 21

Econsultancy

DECEMBER 13, 2021

” Marketing budgets now equate to just 6.4% Gartner’s annual CMO Spend Survey , published in July 2021, has found global marketing budgets now equate to just 6.4% of organisations reported cuts to their events marketing budgets in Q2, with just 3.6% of revenue. Drilling down, a net balance of -76.6%

Advertising 52

Advertising Advertisers Retail Shoppers 52

Marketing Insider Group

JULY 1, 2020

This is not true for most marketing programs. But it is what marketing was always meant to be: a conversation between your company and your target audience that attracts new customers. Once you get your content marketing strategy going, it’s that positive snowball effect in action. image source.

Marketing Strategy 144

Marketing Strategy Content Marketing Whitepaper Marketing 144