Sprout Social

OCTOBER 11, 2024

After the introduction of NIL and sponsorship deals, college athletes were thrown into the world of influencer marketing. They are athletes and students first, not influencers. Fashion SKIMS became the official underwear partner of the WNBA this year.

Transform 95

Transform Fashion Gen Z Food 95

Sprout Social

JANUARY 30, 2025

To keep up with Andr, follow her on LinkedIn, find her on stage at a marketing event near you and listen to her full episode of Social Creatures for more advice on building a social-first legacy brand. Nathan Jun Poekert, CMO, General Idea Nathan Jun Poekert has built a name for himself on LinkedIn.

CMO 95

CMO Gen Z Thought Leadership Entertainment 95

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Advances like marketing automation and Artificial Intelligence (AI) learning have empowered organizations with the ability to quickly analyze what consumer needs are and execute a content-based solution. All fashion experiences look the same.”. Most experiences look, feel, and behave alike.

Marketing Strategy 174

Marketing Strategy Transform Thought Leadership User-Generated 174

On24- CMO Confessions

JANUARY 14, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with today’s marketing and sales leaders. Today’s CMO Confessions features Evy Lyons, CMO at Traackr. As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below.

CMO 52

CMO B2C Influencer Marketing Communications 52

Econsultancy

JUNE 1, 2022

Commenting on the event , Walmart’s CMO, William White, said: “Twitter continues to be an important platform for Walmart’s business and our customers… We’re meeting customers where they are and making it easier to shop incredible deals and find inspiration through dynamic, interactive experiences.

Branding 120

Branding User-Generated Retail Transform 120

Marketing Insider Group

NOVEMBER 15, 2021

In a world where the amount of stuff online continues to grow exponentially each day, developing content and a marketing strategy that makes your stuff stand out is something to be proud of. In 2022, content marketing will continue to influence marketing and business in a bigger, and more impactful way. Be consistent.

Content Marketing 94

Content Marketing Marketers Marketing Thought Leadership 94

Marketing Insider Group

OCTOBER 25, 2021

To put it simply, the marketing strategy is no longer only the responsibility of the chief marketer or CMO. Strategic marketing transformation recognizes this and ensures that the brand, company reputation, customer relationships, and the customer experience as a whole are considered in every business activity.

Market Trends 145

Market Trends Gen Z Millennials Transform 145