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Customer experience tools and strategies: 2025 Predictions

Martech

The Department of Health and Human Services (HHS) also released updated guidelines for hospitals and health care providers aligned with Title II. Marketers will seek partnerships to expand the dimensions of loyalty programs and improve experience.

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The high cost of undervaluing experienced marketing leadership

Martech

Many have only worked in one or two areas of marketing, like demand gen or content, and lack the experience with brand, product marketing, operations, analytics and sales alignment needed to grow a company. Meanwhile, experienced marketing executives sit on the bench You know these seasoned marketing leaders.

CMO
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Ali Schwanke: Spotlight on the expert

Martech

I couldn’t continue to work in a space which didn’t have a sophisticated understanding of how marketing was changing. I went to a start-up weekend and pitched a concept I’d been working on — a mobile app for health and fitness — won the start-up weekend and basically had the opportunity to quit my job and have no money!

CMO
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How to Use LinkedIn Hashtags for Maximum Impact in 2025

SocialPilot

Say you’re a fractional CMO posting weekly commentary on B2B go-to-market shifts. Thought Leadership Strategic hashtags help anchor your content to emerging ideas, not just trending noise — turning casual views into long-term attention. Over time, peers and prospects begin associating your posts with category-level thinking.

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Announcing the First 25 Members of Our Fearless 50!

Adobe Experience Cloud Blog

We have received hundreds of nominations so far and are excited to announce the first 25 members of the Fearless 50 , to be honored at next week’s Marketing Nation Summit in San Francisco: Alisa Baum, Sr. Director, Product Marketing, GridGain. Andy Caron, Director of Inbound Marketing and Automation, Telnyx.

CMO
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The Best Marketing Jobs and Careers for You to Pursue in 2023 (BIR NNP)

Hubspot Marketing

Product Marketing Product marketing is all about setting the tone for how, where, when, and why a company promotes its products and services. Product marketers are typically assigned to one product or product line. They act as chief advocate and strategist for that product.

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Live from Marketing Nation Summit: The Engagement Economy, Buyer Empowerment, and Authenticity

Adobe Experience Cloud Blog

Next, Steve invited a group of executives to join him on stage to share their insights on marketing in the Engagement Economy. The first was a panel led by Jamie Gutfreund , Global Chief Marketing Officer at Wunderman. Key highlights from our brilliant CMO panel include: “Now it’s time to empower your whole organization.

CMO