On24- CMO Confessions

JANUARY 28, 2021

Welcome back to another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Dan Frohnen, Chief Marketing Officer at Sendoso. As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below.

CMO 52

CMO B2C Market Trends Shipping 52

Marketing Insider Group

OCTOBER 13, 2020

We’ve been forced to adopt new technology, upskill like crazy, reshuffle positions and create new roles to manage content marketing, social media marketing, and marketing analytics. And I challenge you to find a single CMO or marketing manager who doesn’t recognize the dire need for culture change and engagement.

Gen Z 142

Gen Z Millennials CMO Marketing 142

Marketing Insider Group

JANUARY 6, 2020

Attending a marketing conference is a great opportunity to learn about up-and-coming trends and new technology in the industry, network with peers, brands, and vendors, and just stir up a bit of new inspiration and enthusiasm for your work. Brand Manage Camp. Social Media Marketing World. March 1 – 3, San Diego, CA.

Marketing 21

Marketing Marketers eCommerce Social Media Marketing 21

Content Marketing Institute

JULY 18, 2018

We’ve got a promotion and audience development plan, and the audience analytics dashboard ready.” The audience promotion and development plan, along with the analytics plan, were sidelined. Then, a new CMO joined the firm, and budgets were put on hold. You know,” she said, “we’re ready to start phase two. I know, I know.

Content Marketing 64

Content Marketing CMO Thought Leadership Marketing 64

Unbounce

JUNE 6, 2023

I’m Pete Housley , CMO of Unbounce. Unbounce is a landing page builder with AI technologies to help you build landing pages and optimize, and lots of other very cool AI tools. I am the Content Marketing Manager here at Unbounce. I am the Manager of Marketing Campaigns. Episode 1: Can You Not? [00:00:00]

Marketing 126

Marketing Marketers Entertainment Transform 126

Marketing Insider Group

OCTOBER 25, 2021

It will not be about spending more on blatant self-promotion to out-dated notions that no longer fit the reality of the world we live in. Technology continues to advance at a rapid pace, so of course, some of these trends are focused around technology. But some things are certain. Source: [link].

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Unbounce

JULY 12, 2023

Is managing your data privacy effectively is even possible in this new AI age? And, as you know, I’m Pete Housley, CMO of Unbounce. And then I think there’s going to be a little bit of, you know, retaliation against something which is new as well. You can also read the transcript right below.

User-Generated 96

User-Generated Whitepaper B2C Product 96

Adobe Experience Cloud Blog

SEPTEMBER 23, 2008

Paul has been a featured speaker for AMA, MarketingProfs, Marketing Sherpa, BtoB Magazine, ITSMA, CMO Council, Marketing Operations Management and his articles and research have appeared in CMO Magazine, Information Week, Marketing Sherpa, iMedia, and quoted several times in BtoB Marketing Magazine.

Thought Leadership 52

Thought Leadership Buzz Marketing B2C CMO 52

Econsultancy

DECEMBER 13, 2021

Gartner’s annual CMO Spend Survey , published in July 2021, has found global marketing budgets now equate to just 6.4% However, Facebook has managed to retain a few million more DAUs in this region than those recorded before the pandemic hit (305 million in Q1 2020). ” Marketing budgets now equate to just 6.4% of revenue.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Marketing Insider Group

JULY 1, 2020

Audiences become saturated with brand promotion that offers no genuine value to the people you’re trying to build customer relationships with. They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare.

Marketing Strategy 144

Marketing Strategy Content Marketing Whitepaper Marketing 144

The Social CMO

MARCH 21, 2022

New technologies and the channels that arise as a result are causing important shifts in behavior and decision-making. Fixating on ROI also doesn’t answer the question of how new technologies are impacting decisions for or against you. This is a time when asking new questions will help us find new metrics and behaviors.

Customer 52

Customer Customer Journey Non-Profit Transform 52