Set Up

APRIL 11, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Cwirko-Godycki referenced a campaign from when he was fairly new to Aon and transitioning from a content marketing role to a demand gen and marketing tech role. “ At the end of the day, simplicity was the lesson.

CMO 59

CMO Thought Leadership New Technology Performance Marketing 59

Adobe Experience Cloud Blog

SEPTEMBER 7, 2016

These sessions fall within a wide range of categories from thought leadership, to Marketo@Marketo, to digital marketing, to demand generation, and more. In case you haven’t heard, account-based marketing (ABM) is the new standard for strategic, account-centric, B2B marketing. The options are endless! Comment below!

Thought Leadership 91

Thought Leadership Transform Influencer Marketing CMO 91

Martech

FEBRUARY 15, 2024

That’s the question we asked Carrie Mahon, CMO for Unanet, which provides ERP and CRM solutions for government contractors, architecture, engineering, construction, and professional services. Mahon, who has been CMO for four years, led the implementation of AI for her team of 25 marketing professionals.

Education 129

Education CMO Marketing Marketers 129

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

While it’s easier to teach someone how to use a new technology, developing strategic skills takes time. Head of demand generation and possibly a CMO (if different from hiring manager). appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Strategic thinker and hands-on executor.

Management 134

Management Thought Leadership B2C Marketing Automation Platform 134

MarketingOps

FEBRUARY 26, 2024

Collaborating with the team at MarketingOps.com and other thought leaders (listed below), we discovered our experiences and successes were not isolated. This collective insight led to the development of an updated framework, the new four pillars of marketing operations.

Transform 130

Transform Marketing Marketers Thought Leadership 130

Adobe Experience Cloud Blog

MAY 16, 2016

As our CMO put it, “Marketing has changed more in the last five years than it has in the last 500 and will change more in the next five than ever before.” With the emergence of new technologies , we now have to be able to look at data, understand it, and use it to make decisions about our marketing campaigns.

Thought Leadership 91

Thought Leadership CMO Analytics New Technology 91

Content Marketing Institute

JULY 18, 2018

Then, a new CMO joined the firm, and budgets were put on hold. All sections of the website (including thought leadership) were part of that redesign. In November 2017, the content marketing director was called into the CMO’s office. Technology is not change – it is what facilitates change.

Content Marketing 81

Content Marketing CMO Thought Leadership Marketing 81

Sales Force: CMO

OCTOBER 18, 2023

When is it time to check back in, change up your approach, incorporate new technology, or jump on a trend? Let’s dig a little deeper into those key areas from above: Step 1: Create brand awareness with your content marketing, thought leadership, and social media content. What do they need, and why do they need it?

Customer 111

Customer User-Generated Marketing Marketers 111

Adobe Experience Cloud Blog

JUNE 7, 2019

Automation is truly revolutionary and offers numerous benefits that every CMO needs to be aware of. Marketing automation is creating new roles. Any CMO will admit that they have an uphill task when it comes to keeping up with new trends and technology. Automation makes personalized, timely communication possible.

Transform 51

Transform CMO Thought Leadership Retail 51

Marketing Insider Group

JULY 1, 2020

It also provides your company with a platform to activate employees , to publish thought leadership , and to tell more human brand stories that also attract better talent and keeps your employees motivated. Thought leadership. How can investing in new technology empower your content marketing strategy even more?

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Set Up

SEPTEMBER 17, 2024

Being a CMO is not an easy gig - average tenure continues to be the shortest of any C-suite role. According to Gartner’s 2024 CMO Spend Survey , many marketing leaders struggle with fragmented analytics, making it hard to track ROI accurately across channels. it has become more of a challenge to sort budgets.

CMO 59

CMO Energy Whitepaper Thought Leadership 59

Adobe Experience Cloud Blog

APRIL 6, 2016

In the past five years, marketers have been grappling with the emergence of new technologies, but the challenge–and perhaps opportunity–is about to go into overdrive over the next five years. A report out today from The Economist Intelligence Unit (EIU), sponsored by Marketo, shows just how much our world is shifting.

Transform 91

Transform Thought Leadership CMO Marketing 91