CMO New Technology Thought Leadership 
Adobe Experience Cloud Blog
MARCH 20, 2018
If you’re a marketer with aspirations to one day become a CMO, what or where do you look for inspiration and motivation to continue on your growth path to leadership? So, it begs the question: are YOU on the path to becoming a next-gen CMO? To do this, they know it’s not just about the right technology—it’s also about people.
Adobe Experience Cloud Blog
APRIL 25, 2018
The Marketing Nation is filled with marketers who are boldly pushing the envelope with new technologies and innovative, creative ways to engage their customers. Randy Frisch, President, CMO, and Co-Founder, Uberflip. Sydney Mulligan, Marketing Technology Consultant, Etumos. What does it take to be a fearless marketer?
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Adobe Experience Cloud Blog
JUNE 10, 2013
The old adage regarding People, Process, and Technology remains true and the successful IT leaders of today drive much more focus on the former than the latter. Whether you are implementing CRM or marketing automation solutions, you’d be ill advised to map a bad business process to a new technology. The Overlapping CMO and CIO.
Adobe Experience Cloud Blog
MARCH 24, 2017
It is imperative for marketers to be able to adapt to new touchpoints as they develop and utilize new technologies to engage more effectively than ever before. As a CMO, I find it incredibly valuable to take a break from metrics and hard numbers to remind myself that the true roots of marketing lie in effective storytelling.
Adobe Experience Cloud Blog
SEPTEMBER 23, 2008
Paul has been a featured speaker for AMA, MarketingProfs, Marketing Sherpa, BtoB Magazine, ITSMA, CMO Council, Marketing Operations Management and his articles and research have appeared in CMO Magazine, Information Week, Marketing Sherpa, iMedia, and quoted several times in BtoB Marketing Magazine.
Set Up
SEPTEMBER 17, 2024
Being a CMO is not an easy gig - average tenure continues to be the shortest of any C-suite role. According to Gartner’s 2024 CMO Spend Survey , many marketing leaders struggle with fragmented analytics, making it hard to track ROI accurately across channels. it has become more of a challenge to sort budgets.
Adobe Experience Cloud Blog
MAY 18, 2017
For example, if I think about myself as a consumer, I have recently been targeted (very well, I might add) on Instagram for all types of products and I’ve even purchased some items via their new ‘Shop Now’ feature. How many companies have a team or even a single employee focused on this new technology? Not many, probably.
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