Adobe Experience Cloud Blog

JULY 7, 2014

Author: Heidi Bullock Marketers at all kinds of companies – B2B and consumer-facing, old and new, big and small – are turning to content marketing as a top strategy, for driving thought leadership, establishing relationships with buyers, and fueling their inbound marketing. Decide HOW you will measure results. Align key stakeholders.

Content Marketing 134

Content Marketing CMO Thought Leadership Whitepaper 134

Adobe Experience Cloud Blog

DECEMBER 20, 2017

For example, a PR push that is part of a more extensive global campaign may also increase market share. Consistent and targeted measurements are how the CMO and marketing leadership communicate their intentions to the rest of the department—they’re also the mechanisms used to report back success (or failure) to their superiors.

Finance 134

Finance Key Performance Indicator Thought Leadership PR 134

Adobe Experience Cloud Blog

MAY 10, 2010

In 2007, Jon Miller (my current boss and VP of Marketing at Marketo), posted an article about the difference between a CMO and a VP of Marketing. When I first read the post I thought it was written by someone who wanted a different title than what was written on their business card.

CMO 78

CMO Thought Leadership PR CRM 78

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

The most forward-thinking companies combine social, PR, and content into one team that works hand-in-hand with demand generation, all reporting to the CMO. Anna Hill is the CMO at the Walt Disney Company UK. Pamela Wilson is an award-winning designer and marketing consultant who runs the popular Copyblogger blog.

Content Marketing 134

Content Marketing B2C Thought Leadership CMO 134

Adobe Experience Cloud Blog

JUNE 30, 2015

I’ll favorite and engage with posts on both my personal and corporate Twitter accounts and send a note to my teammates if there’s anything of PR interest or any product-related questions. As Marketo’s CMO likes to say—“Social should be an ingredient in the cake, not the icing on the cake”.

Management 134

Management Thought Leadership PR CMO 134

Adobe Experience Cloud Blog

DECEMBER 2, 2015

No matter what department or industry you’re in, awards are a way to build credibility and generate positive PR for you and your company. Particularly in marketing, reporting and analytics provide data-driven insights and measureable results, and are the key reason that the CMO now has a seat at the revenue table.

Thought Leadership 91

Thought Leadership PR CMO Analytics 91

Marketing Insider Group

DECEMBER 20, 2012

By Brian Kardon - CMO, Lattice Engines. I vividly remember a lunch with my friend, David Meerman Scott – author, digital, speaker extraordinaire and recovering CMO. At the time, David was working out some ideas for his soon-to-be best-seller Real-Time Marketing & PR and I was chief marketing officer at Eloqua.

CMO 86

CMO Thought Leadership PR Marketing 86

Adobe Experience Cloud Blog

SEPTEMBER 3, 2013

Day one at Marketo, I was informed that one of my projects as a Social Media & PR intern would be writing for the blog. Whether you are a B2B or B2C company, the summer intern or the CMO, writing is required. How to Write Your First Blog Post was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

Thought Leadership 134

Thought Leadership PR CMO B2C 134

Marketing Insider Group

FEBRUARY 12, 2013

Todd is the VP of Thought Leadership & Marketing at Kelly Services. PR was an obvious early hit. A year ago a lot of companies had never even thought of advertising their content; now it’s booming and you can see that with the product innovation going on at places like Taboola, Outbrain, and now Disqus.

PR 95

PR Thought Leadership Marketing Marketers 95

Content Marketing Institute

JULY 24, 2018

” Andy Crestodina , co-founder, CMO, Orbit Media. That leaves a gap for low cost-per-click advertising on thought-leadership content. Do long-tail keyword paid search campaigns to find low CPC thought-leadership content. I’d fly in top speakers to present on top topics. CMWorld Click To Tweet.

Whitepaper 105

Whitepaper Content Marketing Direct Mail User-Generated 105

Set Up

MARCH 19, 2024

I ended up majoring in public relations/journalism and had both marketing and PR internships while I was in school. I helped them and thought how much fun it is to be able to give people free things and to promote your brand in this environment. That made me want to go into PR and special events. Lastly, never miss a moment!

Transform 105

Transform PR Marketing Marketers 105

Orbit Media Studios

OCTOBER 25, 2023

But one type of content is automatically different: thought leadership. Thought leadership content is content that takes a position on a topic. This is the path to thought leadership. Andy Crestodina Co-Founder / Chief Marketing Officer of Orbit Media Andy Crestodina is the co-founder and CMO of Orbit Media.

Thought Leadership 110

Thought Leadership Content Marketing PR CMO 110

Duct Tape Marketing

MAY 1, 2024

04:35] Do you believe that sharing data builds thought leadership? [06:00] So when I talk about original research, I'm talking about that type of research that you take and you publish out for thought leadership, content marketing and so forth. And the fractional CMO was like, no, that's almost bottom of the list.

Transform 55

Transform Thought Leadership Real Estate CMO 55

Moz

MAY 21, 2020

SEOs and digital marketers still need access to cutting-edge thought leadership, techniques, and strategies, and MozCon can deliver — even if it means we only get to daydream about all the high fives, fist bumps, and Roger hugs. So what is thought leadership? Not your typical marketing couchference. What isn’t it?

Thought Leadership 70

Thought Leadership PR CMO Price 70

Adobe Experience Cloud Blog

MAY 11, 2016

The highlight of the day was the inspiring keynotes from our very own CMO, Sanjay Dholakia, and an inspiring line-up of innovative marketers. Then, we jumped into a series of Nation Talks with changemakers from Facebook, Wunderman and PR Newswire. The talks kicked off with Gary Briggs, CMO of Facebook. Step Up Your Game .

Gen Z 91

Gen Z Transform CMO Thought Leadership 91

Adobe Experience Cloud Blog

MAY 8, 2017

In 2016, a record number of CMOs lost their jobs, and studies suggest that metrics neglect may have played a part. 70% of senior business leaders expect marketing to drive revenue growth for their organizations, but only 6% of CMOs spend their time defining routes to revenue. It highlights valuable link-building opportunities.

SEO 133

SEO Thought Leadership User-Generated Analytics 133

Adobe Experience Cloud Blog

MAY 11, 2016

The highlight of the day was the inspiring keynotes from our very own CMO, Sanjay Dholakia, and an inspiring line-up of innovative marketers. Then, we jumped into a series of Nation Talks with changemakers from Facebook, Wunderman and PR Newswire. The talks kicked off with Gary Briggs, CMO of Facebook. Step Up Your Game .

Gen Z 56

Gen Z Transform CMO Thought Leadership 56

Sprout Social

AUGUST 1, 2019

Fast Company and Campaign : These two publications offer thoughtful commentary and criticism on the creative ad world. Read for insight into brand and creative strategy, industry-leading campaigns and thought leadership. Resources for building your analytical skills.

Management 111

Management Copywriting Communications Social Media Marketing 111