Remove Communications Remove Copywriting Remove Direct Marketing
article thumbnail

12 Ad Copy Strategies That’ll Double Your CTR and Increase Your ROI

Neil Patel

If you’re using paid advertising as part of your marketing campaign, you need to be creative and strategic. I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward. Be simple and direct in your headline.

article thumbnail

How brands like Klarna and Mars are using AI in marketing operations

Martech

On the copywriting front, Klarna’s proprietary “Copy Assistant” AI handles around 80% of marketing copy tasks, ensuring consistent brand voice and messaging at a fraction of traditional costs. Building on this success, the company plans to expand AI into internal communications, customer service prompts and beyond.

Branding 122
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

ChatGPT versus Bard: Which AI Chatbot is Better for Marketing?

Businesses Grow

I am a large language model, and I am able to communicate and generate human-like text in response to a wide range of prompts and questions, but my knowledge about this person is limited. There are two types of marketing: direct marketing and brand marketing.

Gen Z 145
article thumbnail

How To Learn Digital Marketing Skills

Exposure Ninja

How to Get to the Top of Google in 2022 explains various content marketing and SEO tactics to help you rank highly on Google. Free Copywriting Courses. Eduonix provides a free online course on becoming a professional copywriter that’s packed with helpful tips provided by master copywriters. Free Email Marketing Courses.

article thumbnail

Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

. @ NealSchaffer - Neal Schaffer – Trilingual Social Media Strategy Consultant, Coach, Keynote Speaker, Author Maximizing LinkedIn for Sales & Social Media Marketing. DougKessler - Doug Kessler – Creative Director & Co-founder of Velocity, B2B marketing agency to the stars. Irvine, CA. Healthcare Care News, HR Comm.

PR 112
article thumbnail

Dive Into the Future of Direct Mail Marketing: 4 Fresh Tips

Marketing Insider Group

Use data related to their past engagement to help make your communications more relevant. Here are some pieces of information to include for personalizing direct mail: First and last name. Here are some types of messages to include in your communications plan: Donor appreciation. Previous donation amount(s).

article thumbnail

The Ultimate Guide to Integrated Marketing

Hubspot Marketing

When choosing your channel(s), it all boils down to what you’re trying to achieve through your integrated marketing campaign. There are 10 major marketing “channels” that you can use to distribute your campaign content. Direct marketing. Email marketing. Digital marketing (e.g. Personal selling. Packaging.

Marketers 143