Adobe Experience Cloud Blog

DECEMBER 26, 2016

Author: Patrick Groover Many organizations employ a wide variety of tactics when it comes to their marketing strategies. Thankfully, a modern marketing automation platform provides enough flexibility to achieve the same outcomes in many different ways. Campaigns Should Always Add Value.

Health 113

Health Marketing Strategy Marketing Automation Platform Thought Leadership 113

Adobe Experience Cloud Blog

JULY 8, 2016

The marketing landscape has changed rapidly in the past few years and continues to evolve with new technologies and channels. The good news is that services-oriented marketing automation platforms, which leverage APIs to connect disparate data and information, can deliver true multi-channel communication.

Place 91

Place Marketing Automation Platform Thought Leadership Marketing 91

Adobe Experience Cloud Blog

JUNE 17, 2019

Interactions with prospects and customers before, during, and after an event don’t just offer a chance for engagement, but also a unique opportunity to further customize your follow-up, communications, and their next event experience, which in turn helps accelerate impact, velocity, and conversion. The problem?

Logistics 133

Logistics CRM Event Marketing Thought Leadership 133

CXL

MAY 27, 2022

It includes brand awareness tactics like press releases and influencer marketing , as well as more product-specific efforts, such as case studies and middle- or bottom-of-funnel walkthrough videos. Take Omnisend , an email marketing, SMS, and automation platform for ecommerce sellers. Take monday.com once more.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Adobe Experience Cloud Blog

SEPTEMBER 14, 2015

Today, as consumer spend is returning, consumer marketers of luxury goods must do more to attract and engage buyers and maintain loyalty with their brand. For example, one report from management consulting firm McKinsey showed that for an average automobile purchase there are now as little as 1.6

Automobile 134

Automobile Thought Leadership Marketing Automation Platform Finance 134

Adobe Experience Cloud Blog

DECEMBER 9, 2016

This is a critical piece of the puzzle that allows the sales team to focus on the more qualified contacts while your marketing team works on nurturing the rest of the leads. Communicating with them increases both ongoing engagement and saves you and your team time chasing down inopportune leads.

Thought Leadership 134

Thought Leadership Marketing Automation Platform Marketing Marketers 134

Martech

FEBRUARY 28, 2022

But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals. The perspective has been this: “We have this marketing automation platform.

B2C 121

B2C Whitepaper CRM Marketing Automation Platform 121

Adobe Experience Cloud Blog

AUGUST 23, 2016

If you’re spending more time aligning your campaigns and content in a cohesive manner than distributing them, it may be time to review your go-to-market strategy. Create messaging categories that are strategically manageable, yet distinctive enough to produce an impact so that you can scale your efforts.

Thought Leadership 91

Thought Leadership Marketing Automation Platform Communications Place 91

Adobe Experience Cloud Blog

JUNE 5, 2013

Opportunity – Wealth Management, Insurance, Brokers & FX firms can increase their customer engagement and marketing reach by utilizing SMS, MMS and mobile emails. In retail banking, mobile banking sites and mobile apps are also underutilized marketing channels. Modern Marketing' Poor Customer Engagement Online.

Digital Marketing 134

Digital Marketing Telemarketing Thought Leadership Direct Mail 134

Adobe Experience Cloud Blog

JANUARY 19, 2017

Each SDR’s bag of tricks should include the right amount of prospecting and automation tools to help them do their day-to-day job and target the right individuals from the top target accounts. Paired with an account-based marketing tool , you can prioritize your accounts with the highest account score that have the propensity to purchase.

CRM 132

CRM Thought Leadership Marketing Automation Platform Fashion 132

Adobe Experience Cloud Blog

OCTOBER 13, 2015

By contrast, digital mail management is less routine-oriented and more fluid. While the immediacy of digital communications has its advantages, the time-honored ritual associated with mail can be a powerful tool for brands. 51% prefer companies to use a combination of mail and email when communicating with them.

Direct Mail 134

Direct Mail Thought Leadership Whitepaper Marketing Automation Platform 134

Adobe Experience Cloud Blog

APRIL 26, 2016

As marketers, it’s no longer enough to be building the best communication with sales ; it’s vital that we deliver the highest quality prospects to the sales team and reduce the amount of time spent on unqualified inquiries. Marketing automation platforms and CRMs are no longer a novelty; they are the standard.

Marketing Automation Platform 91

Marketing Automation Platform Thought Leadership CRM Marketing 91

Adobe Experience Cloud Blog

FEBRUARY 3, 2016

Author: Patrick Groover Campaign management grows more dynamic each year as the volume and detail surrounding customer communications increases in complexity. And while flowcharts are great for planning, they break down in their application within multi-channel marketing because buyer journeys are not linear—they are multi-dimensional.

Thought Leadership 91

Thought Leadership Communications Marketing Automation Platform Management 91

Adobe Experience Cloud Blog

OCTOBER 13, 2016

Best-selling author and TED talk speaker Simon Sinek , who’s described as “a visionary thinker with rare intellect,” has devoted his life to sharing his insights on how impactful leaders and companies think, act, and communicate to create environments in which people operate at their natural best.

Thought Leadership 134

Thought Leadership Transform Marketing Automation Platform Customer Journey 134

Adobe Experience Cloud Blog

AUGUST 31, 2016

Author: Jessica Minasian Are you on top of your marketing game? Knowing what a seasoned marketing professional looks like helps you analyze you and your team’s expertise and, for managers, hire the right individuals. Now, if you’ve ever been blacklisted, you know the heart-pounding sensation it can cause.

Marketing Automation Platform 91

Marketing Automation Platform Thought Leadership Key Performance Indicator Marketing 91

Adobe Experience Cloud Blog

FEBRUARY 14, 2014

Your nurture team needs to produce content, but it also needs to perform complex marketing operations. . On some marketing teams, all of your lead nurturing will be managed by one person; on other teams, it’ll be divided among several. These roles are that of a nurture content manager , and that of a nurture content coordinator.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership Entertainment Communications 134

Adobe Experience Cloud Blog

JULY 8, 2015

Important teams to have in alignment with are sales management, sales operations, the CRM administrator, IT staff, and a webmaster or digital team. Nothing gives marketers confidence like knowing that their company is willing to invest in them to gain the skills and experience required to do the job right. Communicate your successes.

Thought Leadership 134

Thought Leadership Marketing Automation Platform Marketing Marketers 134

Adobe Experience Cloud Blog

APRIL 29, 2016

Advisors who were once paid on transactions are now be paid a percentage of all the money that they manage. This not only has implications for their business models but their marketing models as well. In an industry that is traditionally slow to adopt new technology, it’s imperative that marketers push their firms to change.

Whitepaper 91

Whitepaper Thought Leadership CRM Marketing Automation Platform 91

Adobe Experience Cloud Blog

NOVEMBER 1, 2016

It’s easy to overlook the middle of the funnel because it involves many different priorities, from quality to quantity to speed to customer experience, and it can be the most difficult to manage. What is the middle of the funnel? Improve Lead Velocity with Lead Scoring. Lead scoring is a key lever you can pull to improve lead velocity.

Whitepaper 134

Whitepaper Thought Leadership Marketing Automation Platform Education 134

Adobe Experience Cloud Blog

JUNE 24, 2015

This is just one example of the various every-day real-life situations where data affects how you communicate. Empower Your Marketing Team With Authoritative Data . Finding a solution to augment your data that integrates with your marketing automation platform can make it much easier to ensure you have authoritative data.

Direct Mail 134

Direct Mail Thought Leadership CRM Marketing Automation Platform 134

Adobe Experience Cloud Blog

NOVEMBER 7, 2017

Engagement marketing is the use of strategic, resourceful content to engage your audience and deliver on their expectations. A compelling engagement strategy requires robust content, an omni-channel approach to communication, and a lead scoring partnership with the sales department. Lead lifecycle management.

Inbound Marketing 134

Inbound Marketing Marketing Marketers Thought Leadership 134

Adobe Experience Cloud Blog

MARCH 12, 2018

If you meet any social media marketing manager, they’ll tell you, one of the most important facets of their job is to be able to analyze data and make quick decisions. This will keep social top of mind as a communication platform worth investing in. Are there industry influencers interacting and following your brand?

User-Generated 134

User-Generated Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

AUGUST 5, 2013

One of the most striking things for me in my first 100 days is how the marketing automation platform harmonizes effort within the marketing team, which is spread over three continents. But for now my journey with marketing automation will continue to evolve, what will I think after a year?

Thought Leadership 134

Thought Leadership Marketing Automation Platform Marketing Marketers 134

Adobe Experience Cloud Blog

AUGUST 26, 2016

Your prospects and customers don’t want to be bombarded with marketing messages 24/7. They only want to see your communications when it’s relevant and convenient for them. Rachel Egan, Marketing Manager at TubeMogul, says “I don’t have a dog, but I love all my furry friends around the office!

Thought Leadership 91

Thought Leadership Marketing Automation Platform Marketing Marketers 91

Adobe Experience Cloud Blog

MAY 23, 2014

Automate appropriate email conversations so that they are relevant to specific behavioural triggers – such as a website visit or social engagement. If your customer is showing an interest in a specific product/topic category, then ensure your automated email communications reflect that. Modern Marketing'

Customer 134

Customer CMO Thought Leadership Marketing Automation Platform 134

Adobe Experience Cloud Blog

JUNE 17, 2019

Interactions with prospects and customers before, during, and after an event don’t just offer a chance for engagement, but also a unique opportunity to further customize your follow-up, communications, and their next event experience, which in turn helps accelerate impact, velocity, and conversion. The problem?

Logistics 51

Logistics CRM Event Marketing Thought Leadership 51

Adobe Experience Cloud Blog

JANUARY 28, 2014

Goal : Automate and scale your marketing strategies. Tech Solution: Marketing automation. A marketing automation platform is the key technology behind marketing practices like lead generation, segmentation, lead nurturing and scoring, relationship marketing, cross-sell and upsell, retention, and marketing metrics.

CMO 134

CMO Thought Leadership Marketing Automation Platform B2C 134

Adobe Experience Cloud Blog

DECEMBER 18, 2018

Everything in our communication is trending toward micro; from five-minute videos toward six-second stories and long forms into short surveys. The problem with questionnaires is that you can’t make them a smooth part of your communication because by default, they are placed on separate landing pages.

Customer Journey 134

Customer Journey Transform Thought Leadership Price 134

Adobe Experience Cloud Blog

JUNE 13, 2017

Although the B2C world is different, in some ways there’s a lot to be learned from the way B2B marketers manage their audiences, personalize their customer experiences, and use data to drive strategy. Let’s take a look at some areas that we’ve traditionally thought of as B2B marketing and examine at the process through a B2C lens.

B2C 126

B2C Real Estate Marketing Marketers 126

Adobe Experience Cloud Blog

JUNE 11, 2014

But, according to Experian’s 2013 Digital Marketer report, “fewer than 10% of brands are executing true cross-channel communications informed by one view of the customer.” That means that there’s a huge opportunity to increase relevancy for marketers. Is the future of digital marketing here? What do you think?

Digital Marketing 134

Digital Marketing Customer Journey CRM Retail 134

Base.ai

DECEMBER 29, 2020

Customer marketers have a lot on their plates: Keeping customers educated, informed and engaged through content and programs like newsletters, product roadmap webinars, launches and user groups is just one side of the coin. so you can trigger campaigns automatically.

Customer Journey 52

Customer Journey CRM Promotion Whitepaper 52

Adobe Experience Cloud Blog

OCTOBER 3, 2016

Author: Joel York You might have heard about the rule that marketing managers should spend about 95% of their time thinking about marketing and 5% of their time thinking about management. Let’s take a look at five common marketing management disasters and how you can prevent them using concrete survival tips: 1.

Management 134

Management Thought Leadership Marketing Automation Platform Marketing 134

Adobe Experience Cloud Blog

SEPTEMBER 27, 2016

Author: Patrick Groover Marketing communications continue to evolve as audiences interact with brands through an ever-increasing number of channels. This research may need further prompting and nurturing through multiple channels of communication to help encourage a decision (e.g. Audience Management.

Direct Mail 134

Direct Mail Marketing Automation Platform Thought Leadership Communications 134

Adobe Experience Cloud Blog

OCTOBER 10, 2016

To some, direct mail may seem like a marketing method of the past. However, coupled with a sophisticated marketing automation platform, direct mail is getting a facelift that may make it a channel that helps you differentiate your go-to-market strategy. Rethinking Direct Mail.

Direct Mail 134

Direct Mail Marketing Automation Platform Thought Leadership Shipping 134

Adobe Experience Cloud Blog

JUNE 25, 2020

But virtual events can scale as big and fast as you need—especially if you use a dedicated streaming platform rather than a videoconferencing service. If you need to communicate important product or service news to your customers and prospects—and you want to do it in an interactive setting—a virtual event can be a great solution.

Logistics 174

Logistics Thought Leadership PR Marketing Automation Platform 174

Adobe Experience Cloud Blog

OCTOBER 31, 2016

This year was particularly unique because the campaign had grown so large in recent year that the team was considering moving to a new marketing automation platform. Igor had leveraged historical skills in campaign management through detailed spreadsheets, color-coded deliverables, and timelines for the marketing team.

Marketing Automation Platform 134

Marketing Automation Platform Marketing Marketers Thought Leadership 134

Adobe Experience Cloud Blog

APRIL 17, 2015

The single most important improvement companies can make to their marketing strategies is investing in marketing automation software. Automation is the fuel that allows businesses to stay one step ahead of the game. Marketing automation software is not just a fancy synonym for customer relationship management software.

Thought Leadership 134

Thought Leadership Transform Marketing Automation Platform Communications 134