Rock Content

JULY 19, 2020

Knowing how to create an ebook is mandatory for a good content strategy. Content marketing is one of the main allies for you to attract, retain, and convert clients. Within such a strategy, it’s essential to use quality and diverse content. 7 steps to create an ebook. Develop the ebook content.

eBook 78

eBook Promotion Education Place 78

Scoop.it!

MARCH 10, 2022

Generating high-quality content is not that easy, especially when you need a high volume of resources regularly – but there’s plenty you can do when you know the latest content marketing trends. This is where modern content automation options can help your business. What is NLP?

Content Marketing 84

Content Marketing Transform User-Generated Marketing 84

Marketing Insider Group

DECEMBER 9, 2019

How do you feel about your content marketing strategy? Content marketing isn’t a perfect science —nor is it a one-and-done kind of activity. Even if your content is performing well, your content marketing strategy may still need adjustments. The thing is, now you have data.

Marketing Strategy 119

Marketing Strategy Content Marketing Marketing Marketers 119

Hubspot Marketing

MAY 11, 2020

The COVID-19 pandemic has sent businesses scrambling to pause plans, edit emails, and cancel campaigns. And while everybody seems to know what not to publish these days, many marketers are asking: what should we put out into a world in the throes of a crisis? No one team can manage a company-wide content audit alone.

Content Marketing 141

Content Marketing Marketing Marketers Communications 141

Hubspot Marketing

MAY 29, 2023

As AI increasingly takes over manual content production tasks, it's wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it. These tools can help us produce high-quality content appealing to your audience and on-brand.

Whitepaper 119

Whitepaper eBook User-Generated Marketing 119

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. But why is digital marketing so important? If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place!

Digital Marketing 124

Digital Marketing Whitepaper Marketing Marketers 124

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. There’s no better way to optimize your website than to work with digital marketing experts. Why Spend Your Budget on Digital Marketing Services?

Digital Marketing 129

Digital Marketing Whitepaper Copywriting Real Estate 129

Adobe Experience Cloud Blog

MAY 6, 2014

Author: Dayna Rothman There are a lot of moving parts involved in creating the perfect content marketing plan. You have to consider staffing, persona development, content themes, and so much more. When it comes to content, the most common question I get asked is: “How do you get started?” Content Type Planning.

Content Marketing 134

Content Marketing Thought Leadership Marketing Marketers 134

Hubspot Marketing

SEPTEMBER 27, 2023

As AI increasingly takes over manual content production tasks, it's wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it. These tools can help us produce high-quality content appealing to your audience and on-brand.

Whitepaper 72

Whitepaper eBook User-Generated Marketing 72

AWeber

NOVEMBER 22, 2023

Imagine successfully marketing your coaching services across several platforms with so many leads flowing your way that your waiting list is getting out of hand. There’s a lot to do when starting a coaching business , and you don’t want to spend the majority of your time on marketing. How do coaches find clients?

eBook 97

eBook Marketing Plan Influencer Marketing Marketing 97

Rock Content

MARCH 14, 2024

This means your content strategy needs a serious overhaul, and personalization is the key to unlocking its true potential. This article is the first in a series exploring key findings from the 2024 State of Marketing Report , a comprehensive study by industry leaders like HubSpot, Litmus, Rock Content, and Search Engine Journal.

Whitepaper 103

Whitepaper User-Generated eBook Health 103

Hubspot Marketing

MAY 3, 2017

Given the frequency at which new technologies and software are developed, it can be overwhelming to try to keep up your knowledge by only reading blog posts and ebooks. I've taken a few awesome courses and certifications through HubSpot Academy , including an inbound marketing certification and a content marketing certification.

Inbound Marketing 144

Inbound Marketing eBook Social Media Marketing Copywriting 144

Customers.ai

JANUARY 26, 2024

B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. And it’s technology like marketing automation and machine learning that’s made this possible. So, what are the best B2B marketing tools to add to your arsenal right now?

CRM 111

CRM User-Generated Analytics Marketing 111

Marketing Insider Group

JULY 11, 2023

Gated content filled with handy how-to guides and relevant research can be the fastest route for your clients to make up their minds. Ask yourself: Do your customers really value your content marketing enough to give up their contact info, email address, or even sign in with their social accounts? But, it comes at a cost.

Whitepaper 95

Whitepaper Customer eBook Energy 95

Digital Marketer

NOVEMBER 17, 2022

More established businesses changed their attention from traditional marketing to digital marketing. And that’s why having a thorough digital marketing strategy is more important than ever. However, for digital marketing success, It needs a set of instructions, certain objectives, and effective strategies.

Digital Marketing 85

Digital Marketing Marketing Strategy Social Media Marketing User-Generated 85

Adobe Experience Cloud Blog

SEPTEMBER 6, 2012

In today’s complex buyer landscape, you have to produce thought leadership content in order to draw your prospects in and prompt them to share your messaging across their networks. Content feeds the beast! But a larger company really needs a team of content creation. What does a content marketer do? Whitepapers.

Management 118

Management Content Marketing Thought Leadership Whitepaper 118

Neil Patel

JANUARY 31, 2022

Most e-commerce store owners have no idea how to effectively market their business. I’ll walk you through why e-commerce marketing is different, what strategies to use, and we’ll even explore a few e-commerce businesses that are getting marketing right. What Is E-commerce Marketing? Not quite.

Affiliate Marketing 107

Affiliate Marketing Influencer Marketing User-Generated Promotion 107

Vertical Response

JUNE 20, 2022

About 87% of B2B content marketers use email to engage their audience. A well-executed email marketing strategy would allow your business to reach more customers, raise brand awareness, and grow at a faster rate. A good starting point is to study the different types of email campaigns out there.

Whitepaper 78

Whitepaper eBook Shipping Email Marketing 78

OnPassive Marketing

OCTOBER 1, 2022

Traditional marketing techniques are the most popular in use today, but with so many new modes of advertising emerging, marketers are always looking for more effective ways to gain attention. Find out what growth marketing is and how it differs from traditional marketing. What Is Traditional Marketing?

Traditional Marketing 64

Traditional Marketing Whitepaper Direct Mail Marketing 64

Rock Content

NOVEMBER 5, 2023

Regardless of its industry, niche, or long-term goals, every business needs a solid marketing budget in place. Not only does a marketing budget help a business properly plan out its advertising strategy, but it also streamlines the process of measuring overall return on investment. Here are some key steps to follow.

Management 52

Management Key Performance Indicator Outbound Marketing Finance 52

Exposure Ninja

JULY 4, 2023

Struggling with AI marketing? But let’s face it — AI is having a massive impact on the marketing world, and it’s here to stay. In fact, 80% of marketers believe that AI will revolutionise the industry, so you don’t want to be left behind. We mean, are you ready to dive headfirst into the world of AI marketing?

User-Generated 52

User-Generated eBook Marketing Marketers 52

Hubspot Marketing

JULY 22, 2018

Are your contacts going with the flow, or are they just sitting dormant in your marketing database? If you don't have any automated email workflows set up, your answer is probably the latter -- which means you're missing out on some major opportunities to nurture and engage your existing contacts. ebooks, webinars, kits, etc.)

eBook 138

eBook Marketing Marketers Promotion 138

Sachs Marketing Group

JUNE 21, 2023

Digital marketing is the knight in shining armor for increasing brand awareness. By utilizing strategies like search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing, you can reach a larger audience and make a lasting impression. What Is Brand Awareness in Digital Marketing?

Digital Marketing 52

Digital Marketing Branding Transform Customer loyalty 52

Hubspot Marketing

MAY 14, 2019

Like many of the people who work in the industry, digital marketing was born in the 1990s. Back then, email was the age of most college graduates , AT&T launched the first banner ad , and the CRM industry was just starting to thrive. The Ultimate List of Types of Marketing. Account-based Marketing. Brand Marketing.

Stealth Marketing 143

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 143

Marketing Insider Group

NOVEMBER 9, 2020

Are you feeling pressure on your marketing budget? If you think you can’t stretch your dollars to meet all your marketing needs, you may actually need better allocation, not more money. The objective of marketing is to attract, engage, convert, and retain customers. Marketing Budgets Shifting and Changing.

CMO 117

CMO Marketing Marketers SEO 117

Martech

SEPTEMBER 28, 2023

( This is the second in a series about how generative AI is impacting marketing. Despite the proliferation of visual content, words and text are still the mainstay of digital marketing. This learning phase is made more complex by the huge number of marketing-focused, third-party AI tools being released.

User-Generated 126

User-Generated Copywriting Marketing Automation Platform eBook 126

CXL

JULY 25, 2022

That action might be to: Download an ebook or guide; Sign up for a free trial; Register for an upcoming webinar; Browse products in your online store; Book a sales demonstration. CTAs are a critical component of marketing material. Take this post from Mailchimp on email marketing benchmarks. Take ActiveCampaign.

Copywriting 121

Copywriting eBook User-Generated Communications 121

Exposure Ninja

OCTOBER 16, 2023

The word “ marketing ” doesn’t refer to one type of activity you can do to promote your business. In fact, there are many different types of marketing that businesses can use to promote themselves. Marketing is most commonly split into two distinct categories — traditional and digital. million for just a 30-second advert.

Telemarketing 52

Telemarketing Outbound Marketing Direct Mail Inbound Marketing 52

Hubspot Marketing

JANUARY 13, 2023

Marketing Qualified Lead (MQL). Marketing qualified leads are contacts who've engaged with your marketing team's efforts but aren't ready to receive a sales call. Whenever someone outside the marketing world asks me what I do, I can't simply say, "I create content for lead generation." Lead Generation Marketing.

User-Generated 145

User-Generated eBook Inbound Marketing Promotion 145

Scoop.it!

JANUARY 10, 2023

When developing your email marketing strategy, you may be wondering how to create content that is both informative and interesting without spending hours upon hours scouring the internet. In fact, 85% of B2B content marketers give credit to content curation for their organizations’ success.

Energy 78

Energy Email Marketing Thought Leadership Customer Acquisition 78

Exposure Ninja

AUGUST 18, 2022

“Email marketing is dead! No one reads emails!” On average, email has an ROI of $36 for every $1 spent , and email marketing is estimated to reach a revenue of almost $11 billion by the end of 2023. That’s not bad, considering no one reads emails, right ? Email automation strategy.

eBook 64

eBook eCommerce Email Marketing User-Generated 64

Adobe Experience Cloud Blog

OCTOBER 3, 2018

If you spend even a couple of hours listening to the marketing department conversations at Uberflip, I guarantee you’ll hear the word “experience” come up at least a few times. Even as a demand generation marketer, you’re probably starting to find that content and branding are increasingly prevalent in your role.

Branding 133

Branding Direct Mail eBook Thought Leadership 133

CXL

MAY 27, 2022

With a tactical understanding of two different marketing strategies: demand generation and lead generation. While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Rock Content

AUGUST 19, 2020

Data has been essential for Digital Marketing strategies to be effective. That’s why the death of the third-party cookie has caused so many concerns among marketers. The market has received the decision to block access to this data in Google Chrome poorly, but it seems irreversible. Without it, the job becomes challenging.

User-Generated 113

User-Generated Marketing Marketers Digital Marketing 113

Scoop.it!

DECEMBER 29, 2022

You have audiences distributed across every stage of this customer journey, represented by a marketing funnel. So, disseminating one content type across the levels is not advisable. This example is an interesting blog post on insightful SaaS marketing strategy. Top-of-the-funnel content creation is not one-dimensional.

Entertainment 83

Entertainment Customer Journey Education Customer Acquisition 83

Lynton Web

NOVEMBER 9, 2023

Creating successful web and digital marketing campaigns requires a clear understanding of performance, trends, and opportunities. Examples of Key Performance Indicators (KPIs) and Metrics We Track Our scorecards and reports are filled with various metrics, each important to the overall bigger picture of a client's web and marketing efforts.

Key Performance Indicator 59

Key Performance Indicator Customer Acquisition User-Generated eBook 59

Hubspot Marketing

MARCH 18, 2020

Companies are taking note of inbound marketing and revamping their strategy and talent pool to generate higher quality leads at about a 60% lower cost per lead than outbound marketing. Marketing Department Structure. Structuring your marketing team(s) is a huge task. Here's how: Talent. That could be a book!).

Inbound Marketing 112

Inbound Marketing SEO Transform Communications 112