Rock Content

NOVEMBER 24, 2020

Content Marketing is a powerful approach to expand your business’s organic reach, attracting potential consumers, and starting their journey in the sales funnel. Through blog posts, ebooks, and several other formats, you can deliver the right message to educate the public about your brand and solutions.

Marketing Strategy 127

Marketing Strategy Content Marketing Marketing Marketers 127

Scoop.it!

MARCH 10, 2022

Generating high-quality content is not that easy, especially when you need a high volume of resources regularly – but there’s plenty you can do when you know the latest content marketing trends. This is where modern content automation options can help your business. What is Content Automation? What is NLP?

Content Marketing 85

Content Marketing Transform User-Generated Marketing 85

Marketing Insider Group

DECEMBER 9, 2019

How do you feel about your content marketing strategy? Content marketing isn’t a perfect science —nor is it a one-and-done kind of activity. Even if your content is performing well, your content marketing strategy may still need adjustments. The thing is, now you have data.

Marketing Strategy 118

Marketing Strategy Content Marketing Marketing Marketers 118

Hubspot Marketing

MAY 11, 2020

But underpinning all of them is a much simpler question that gets to the very heart of what content marketing has always been about. No one team can manage a company-wide content audit alone. This should make content marketers feel encouraged. What Content Marketing Has Always Been About.

Content Marketing 143

Content Marketing Marketing Marketers Communications 143

Hubspot Marketing

MAY 29, 2023

Marketers can use artificial intelligence not only accurately to explain a product's functionality and features but also in a way that's accessible and clear to the general public. Emails (43%) 43% of marketers that regularly use AI find it helpful for email marketing.

Whitepaper 122

Whitepaper eBook User-Generated Marketing 122

Adobe Experience Cloud Blog

MAY 6, 2014

Author: Dayna Rothman There are a lot of moving parts involved in creating the perfect content marketing plan. You have to consider staffing, persona development, content themes, and so much more. When it comes to content, the most common question I get asked is: “How do you get started?” Content Promotion.

Content Marketing 134

Content Marketing Thought Leadership Marketing Marketers 134

Rock Content

MARCH 14, 2024

This article is the first in a series exploring key findings from the 2024 State of Marketing Report , a comprehensive study by industry leaders like HubSpot, Litmus, Rock Content, and Search Engine Journal. Today, we delve into the future of content marketing, a future where personalization reigns supreme.

Whitepaper 101

Whitepaper User-Generated eBook Health 101

Hubspot Marketing

SEPTEMBER 27, 2023

Marketers can use artificial intelligence not only accurately to explain a product's functionality and features but also in a way that's accessible and clear to the general public. Emails (43%) 43% of marketers that regularly use AI find it helpful for email marketing.

Whitepaper 76

Whitepaper eBook User-Generated Marketing 76

Vertical Response

JUNE 20, 2022

About 87% of B2B content marketers use email to engage their audience. A well-executed email marketing strategy would allow your business to reach more customers, raise brand awareness, and grow at a faster rate. A good starting point is to study the different types of email campaigns out there.

Whitepaper 79

Whitepaper eBook Shipping Email Marketing 79

Marketing Insider Group

MAY 15, 2023

In this article, we’re outlining everything you need to know about B2B digital marketing, from identifying your target audience and analyzing competitors, to exploring different digital channels and building trust with your customers. Content Marketing. This includes blog posts , eBooks, whitepapers, webinars, and more.

Digital Marketing 123

Digital Marketing Whitepaper Marketing Marketers 123

Marketing Insider Group

JULY 11, 2023

Gated content filled with handy how-to guides and relevant research can be the fastest route for your clients to make up their minds. Ask yourself: Do your customers really value your content marketing enough to give up their contact info, email address, or even sign in with their social accounts? But, it comes at a cost.

Whitepaper 95

Whitepaper Customer eBook Energy 95

Marketing Insider Group

APRIL 11, 2023

The best way to ensure smooth sailing is to work with digital marketing experts. Content Marketing Today’s consumers are eating up content. Whether it’s your latest blog post or a viral TikTok, your company’s content creation is essential to engaging your audience. Content Creation. Distribution.

Digital Marketing 128

Digital Marketing Whitepaper Copywriting Real Estate 128

Adobe Experience Cloud Blog

SEPTEMBER 6, 2012

In today’s complex buyer landscape, you have to produce thought leadership content in order to draw your prospects in and prompt them to share your messaging across their networks. Content feeds the beast! But a larger company really needs a team of content creation. What does a content marketer do? Whitepapers.

Management 118

Management Content Marketing Thought Leadership Whitepaper 118

AWeber

NOVEMBER 22, 2023

How to create a simple marketing framework How to write a simple marketing strategy How to write a simple marketing plan How to build a simple marketing funnel Using automation and AI in marketing 10 ways to find new clients for your coaching business How do coaches find clients? will you use?

eBook 97

eBook Marketing Plan Influencer Marketing Marketing 97

Hubspot Marketing

MAY 3, 2017

Given the frequency at which new technologies and software are developed, it can be overwhelming to try to keep up your knowledge by only reading blog posts and ebooks. I've taken a few awesome courses and certifications through HubSpot Academy , including an inbound marketing certification and a content marketing certification.

Inbound Marketing 145

Inbound Marketing eBook Social Media Marketing Copywriting 145

CXL

JULY 25, 2022

That action might be to: Download an ebook or guide; Sign up for a free trial; Register for an upcoming webinar; Browse products in your online store; Book a sales demonstration. CTAs are a critical component of marketing material. Take this post from Mailchimp on email marketing benchmarks. Take ActiveCampaign.

Copywriting 121

Copywriting eBook User-Generated Communications 121

Neil Patel

JANUARY 31, 2022

Here are the main types of e-commerce marketing we’ll cover in the next sections: paid search SEO content marketing email marketing social media for ecommerce influencer marketing affiliate marketing. Content Marketing for E-commerce. Email Marketing for E-commerce.

Affiliate Marketing 107

Affiliate Marketing Influencer Marketing User-Generated Promotion 107

Martech

SEPTEMBER 28, 2023

Blog posts, eBooks, email and social post copy, and visual assets like images and videos are available with the push of a few keys on your keyboard. Generative AI uses large language models (LLM) trained on terabytes of data that allow us to enter simple, conversational requests or prompts to produce almost anything within seconds.

User-Generated 128

User-Generated Copywriting Marketing Automation Platform eBook 128

Scoop.it!

JANUARY 10, 2023

When developing your email marketing strategy, you may be wondering how to create content that is both informative and interesting without spending hours upon hours scouring the internet. In fact, 85% of B2B content marketers give credit to content curation for their organizations’ success.

Energy 79

Energy Email Marketing Thought Leadership Customer Acquisition 79

Digital Marketer

NOVEMBER 17, 2022

5 Effective Digital Marketing Strategies. Let us look at some proven and effective digital marketing strategies that can help you in planning an efficient digital marketing campaign. Content Marketing. To begin, keep one thing in mind, content should not be an afterthought! Most Effective Content Types.

Digital Marketing 87

Digital Marketing Marketing Strategy Social Media Marketing User-Generated 87

Exposure Ninja

AUGUST 18, 2022

“Email marketing is dead! No one reads emails!” On average, email has an ROI of $36 for every $1 spent , and email marketing is estimated to reach a revenue of almost $11 billion by the end of 2023. That’s not bad, considering no one reads emails, right ? Email automation strategy.

eBook 64

eBook eCommerce Email Marketing User-Generated 64

CXL

MAY 27, 2022

With a tactical understanding of two different marketing strategies: demand generation and lead generation. While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads. SEO should lead with intent.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Hubspot Marketing

JANUARY 13, 2023

An offer is content or something of value that's being "offered" on the landing page. This can be an ebook , a course, or a template. You can include CTAs anywhere in your content — inline, bottom-of-post, in the hero, or even on the side panel. HubSpot Ebook Templates. The Beginner's Guide to Email Marketing.

User-Generated 145

User-Generated eBook Inbound Marketing Promotion 145

Adobe Experience Cloud Blog

OCTOBER 3, 2018

If you spend even a couple of hours listening to the marketing department conversations at Uberflip, I guarantee you’ll hear the word “experience” come up at least a few times. If you’ve interacted with the Uberflip brand at all, you’ll notice that most campaigns will send you to a personalized and curated content experience.

Branding 133

Branding Direct Mail eBook Thought Leadership 133

Scoop.it!

DECEMBER 29, 2022

For example, when you search content marketing, the following related search terms come up. Top-of-the-funnel content pieces are great for attracting leads. However, you’ll need more than these content types to nurture those leads into paying customers. That’s where email marketing comes in.

Entertainment 84

Entertainment Customer Journey Education Customer Acquisition 84

Adobe Experience Cloud Blog

NOVEMBER 18, 2013

Author: Julie Neumark Sifting through my inbox last week, I came across an ebook called Conversations, Not Campaigns. The title caught my attention, if only because it was aligned with my personal views about marketing. With a net made of inspiration, which is exactly what I found in that ebook. Engaging” Content Marketing.

eBook 134

eBook Thought Leadership Digital Marketing Email Marketing 134

AWeber

OCTOBER 24, 2023

that outlines what type of content you’ll publish, where you’ll publish it, and how often you’ll create new content. 7: Publish an ebook Publishing an ebook allows you to help more people with your expertise. Email marketing is an essential tool for any marketing plan. Not sure where to begin?

Non-Profit 84

Non-Profit Transform Price Health 84

Lynton Web

NOVEMBER 9, 2023

Email Marketing: Open rates , click-through rates, and conversion rates are just the tip of the iceberg. We analyze the performance of each email campaign to understand what resonates with your audience and drives action. We tailor each scorecard, report, and analysis to the specific needs and goals of the client.

Key Performance Indicator 59

Key Performance Indicator Customer Acquisition User-Generated eBook 59

Hubspot Marketing

JULY 22, 2018

Did you know that B2B marketers who implement marketing automation increase their sales pipeline contribution by an average of 10% according to a report by Forrester ? Lead nurturing campaigns aren't the only type of email marketing automation you can use to get more out of your contacts database. there's more.

eBook 141

eBook Marketing Marketers Promotion 141

Litmus

MARCH 23, 2020

The C-suite is beginning to understand that investing in profitable email programs makes them even more profitable, rather than just settling for the returns they are getting from the channel. Jeanne Jennings, Founder and lead strategist, Email Optimization Shop. It’s not just channel specialists that will be in high demand.

Marketing Mix 66

Marketing Mix Email Marketing eBook New Technology 66

Customers.ai

JANUARY 26, 2024

We’ve broken our 15 favorite tools into the following categories: Lead Generation Tools Sales Enablement Tools Account-Based Marketing (ABM) Software Event & Webinar Software Conversion Rate Optimization (CRO) Software Social Media Automation Software B2B Content Marketing Software See Who Is On Your Site Right Now!

CRM 111

CRM User-Generated Analytics Marketing 111

Exposure Ninja

JULY 4, 2023

We mean, are you ready to dive headfirst into the world of AI marketing? AI is with marketers, not against us Read our free eBook to learn more about how to harness the power of AI Download this eBook What Is AI Marketing? It can also be used to translate content and brainstorm new ideas.

User-Generated 52

User-Generated eBook Marketing Marketers 52

Rock Content

NOVEMBER 5, 2023

Setting and tracking a marketing budget helps each business decide how much of that budget should go to various aspects of a marketing campaign – pay-per-click advertising versus content marketing , for example. Examples include blog posts, ebooks, SEO content, and video marketing content.

Management 52

Management Key Performance Indicator Outbound Marketing Finance 52

Customers.ai

JANUARY 8, 2024

You can still use lead lists but you won’t run the risk of getting your email pinged. Creative Email Capture Whether it’s newsletters, lead magnets, ebooks, or whatever, you need to get creative in capturing user emails. And once a user clicks on an ad and comes to your site, you now have first-party data.

User-Generated 103

User-Generated CRM Outbound Marketing Law 103

OnDemand CMO

OCTOBER 14, 2022

That action could be anything from buying a product to downloading an ebook to signing up for a list. Provide additional content for your content marketing. The content marketing machine is always hungry and always ready for more content. The more landing pages you have, the better.

Transform 52

Transform CMO eBook Social Media Marketing 52

Litmus

OCTOBER 28, 2021

We recently wrapped up the second (and final) day of Litmus Live—THE conference for email marketers. Our notebooks are filled with takeaways from our phenomenal lineup of marketing leaders and email marketing experts. — Rut Dawson – Email Marketing (@rutdawson) October 27, 2021.

Email Marketing 89

Email Marketing Copywriting CMO Communications 89

Sachs Marketing Group

JUNE 21, 2023

Brand awareness in digital marketing refers to the extent to which consumers are able to recognize or recall a brand within the digital space. How to Increase Brand Awareness through Digital Marketing Digital marketing provides an array of tools to increase brand awareness.

Digital Marketing 52

Digital Marketing Branding Transform Customer loyalty 52