Rock Content

APRIL 20, 2023

Given that content tools such as Jasper and Copy.AI People began to worry about their own use of AI tools and ask a lot of questions, such as “Will Google penalize AI content?” and “Does AI content hurt my SEO?” How Does Google Penalize Automatically Generated Content?

SEO 81

SEO Whitepaper User-Generated eBook 81

Rock Content

MAY 29, 2020

Having an efficient and compelling Content Marketing strategy is a must-have for companies searching for competitiveness in the future. To reach the success you want for your actual and next campaigns, you need to collect and analyze data from Content Marketing KPIs. What are the main 10 Content Marketing KPIs to track?

Content Marketing 90

Content Marketing Key Performance Indicator eBook User-Generated 90

Marketing Insider Group

JUNE 22, 2020

Understanding the needs of your customers is a vital element in the definition of the content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Few companies have too much product content. Quick Takeaways.

Market Trends 114

Market Trends Content Marketing Customer Journey Transform 114

Hubspot Marketing

MAY 11, 2020

But underpinning all of them is a much simpler question that gets to the very heart of what content marketing has always been about. The pandemic has triggered a striking surge in the very thing that many marketers care about most: audience attention. This should make content marketers feel encouraged.

Content Marketing 143

Content Marketing Marketing Marketers Communications 143

Marketing Insider Group

MAY 15, 2023

B2B marketing may help businesses promote their products or services, but it’s more than that – it focuses on building customer relationships, establishing trust, and driving revenue through an optimized digital experience. If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place!

Digital Marketing 123

Digital Marketing Whitepaper Marketing Marketers 123

Hubspot Marketing

JUNE 19, 2023

In fact, the market's projected to reach $126.5 If your role involves copy or content marketing, you’ve probably heard of Jasper.ai At a glance, today's AI content tools might seem pretty similar. Built-in integration with HubSpot’s content marketing tools. Key features: Support for long-form content.

Price 106

Price User-Generated SEO Copywriting 106

Exposure Ninja

SEPTEMBER 7, 2022

Today, we’ll explain how to get your WooCommerce store to the top of Google using search engine optimisation , or SEO. We’ve taken eCommerce store clients from five to eight figures in annual revenue, so we know a thing or two about optimising a WooCommerce store for SEO. What Is SEO? Keyword-optimised website content.

SEO 52

SEO eCommerce User-Generated Product 52

Marketing Insider Group

FEBRUARY 14, 2023

XYZ is back in-stock for a limited time only Free Ebook inside! Only 4 spots left for our content marketing workshop… Don’t miss your chance for XYZ 2. Here are some real-life examples: Award-winning content marketing: YOU’RE NEXT! Crocs) Is this the hottest career in marketing? Here’s 20% off.

Gen Z 128

Gen Z eBook Digital Marketing SEO 128

Digital Marketer

NOVEMBER 17, 2022

5 Effective Digital Marketing Strategies. Let us look at some proven and effective digital marketing strategies that can help you in planning an efficient digital marketing campaign. Content Marketing. To begin, keep one thing in mind, content should not be an afterthought! Most Effective Content Types.

Digital Marketing 87

Digital Marketing Marketing Strategy Social Media Marketing User-Generated 87

Marketing Insider Group

MARCH 2, 2023

Here are a few ideas: Incorporate calendars to facilitate easy appointment booking Service calculators to help potential customers find the right service and price point for their needs Reliable and accurate navigation menus on each page More stand-out buttons for email subscription, ebook downloads, social media accounts – you name it!

Whitepaper 88

Whitepaper eBook Fashion User-Generated 88

AWeber

NOVEMBER 22, 2023

If you’re new to marketing or coaching, we recommend starting with a simple marketing plan you can expand upon over time: One social media channel, plus One landing page paired with email marketing automation, plus One additional channel, if time allows, such as content marketing, speaking engagements, podcasting, etc.

eBook 97

eBook Marketing Plan Influencer Marketing Marketing 97

Exposure Ninja

AUGUST 31, 2022

Today, we’ll explain how to get your Shopify store to the top of Google using search engine optimisation , or SEO. If you’re familiar with SEO, keep reading, as there are some Shopify-specific changes you can make to help you climb higher in the Google results. SEO practices have evolved over the years.

SEO 52

SEO eCommerce Fashion User-Generated 52

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. What Is Content Marketing Really?

Content Marketing 66

Content Marketing Thought Leadership eCommerce Marketing 66

Adobe Experience Cloud Blog

SEPTEMBER 6, 2012

And with such a demand for content, you need to make sure that you have the right people in place that can create content. But a larger company really needs a team of content creation. Because content marketing roles are relatively new to B2B marketing, a lot of marketers don’t know where to start.

Management 118

Management Content Marketing Thought Leadership Whitepaper 118

Hubspot Marketing

JUNE 30, 2023

According to AJ Beltis, Senior Content Marketing Manager for HubSpot's Acquisition team, succinctness pays off for CTA copy. The name of the thing you are promoting -- whether it's a free ebook, whitepaper, template, guide, crash course, or presentation -- should align with the name of it on the landing page. 8) Add alt text.

eBook 97

eBook PR Whitepaper Place 97

Marketing Insider Group

DECEMBER 20, 2021

In 2021, 82% of businesses use content marketing as part of their larger marketing strategy, but only about half feel that their efforts are successful. I would venture to guess that this problem is largely due to the fact that brands focus so much on new content that they forget to assess what they’ve already published.

Key Performance Indicator 136

Key Performance Indicator User-Generated Analytics SEO 136

Rock Content

MAY 15, 2023

In today’s digital world, you might say a brand is only as good as its content marketing. Content marketing provides consumers with the information they need to purchase or order a service. WriterAccess is your gateway to exceptional content creation. WriterAccess is your gateway to exceptional content creation.

Customer Journey 75

Customer Journey Transform Place eBook 75

Neil Patel

AUGUST 19, 2021

By investing in SEO and getting your CPA business on the first page of search results, you can grow your brand awareness without a huge paid ad budget. Create an SEO-Friendly Website With a Strong CTA. An SEO-optimized website does three things: Search Engines Send Organic, Qualified Traffic. Update Your Profile for SEO.

SEO 145

SEO Marketing Marketers Whitepaper 145

Marketing Insider Group

MARCH 2, 2021

When it comes to content marketing, how do you know what to write about? The answer is simple: conduct a content gap analysis. In short, this analysis will help you find gaps in your content marketing strategy and show you exactly how to fill them. Why is Content Gap Analysis Important? Quick Takeaways.

Customer Journey 127

Customer Journey Market Research SEO Content Marketing 127

Rock Content

NOVEMBER 5, 2023

Regardless of its industry, niche, or long-term goals, every business needs a solid marketing budget in place. Not only does a marketing budget help a business properly plan out its advertising strategy, but it also streamlines the process of measuring overall return on investment.

Management 52

Management Key Performance Indicator Outbound Marketing Finance 52

Marketing Insider Group

NOVEMBER 9, 2020

And we have found that most small to midsize organizations can do all that and more by focusing on content marketing. In looking across our clients and some of most successful brands doing content marketing today, we have found that number is around $8,000 a month. Marketing Budgets Shifting and Changing.

CMO 116

CMO Marketing Marketers SEO 116

CXL

MAY 27, 2022

With a tactical understanding of two different marketing strategies: demand generation and lead generation. While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads. SEO should lead with intent.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Hubspot Marketing

MARCH 25, 2021

In our 2021 Executive Marketing Leadership Survey , 20% of marketing leaders described company blogs as one of their "most important channels" for hitting goals. The enduring importance placed on blogging isn't shocking. In the next year, consider a mix of content marketing that includes blogging.

Shoppers 145

Shoppers Energy eBook Promotion 145

Digital Marketer

NOVEMBER 4, 2022

One of the best ways to go further with affiliates is to have them produce long-form content. Long-form content can come in various forms, including online guides and eBooks. Long-form content can be great work for affiliates, while it can be a gold mine for businesses. Want to get certified in Content Marketing?

Whitepaper 77

Whitepaper Fashion eBook SEO 77

Hubspot Marketing

JANUARY 13, 2023

An offer is content or something of value that's being "offered" on the landing page. This can be an ebook , a course, or a template. The more delighted a visitor is with your content, the more likely they are to click your call-to-action and move onto your landing page. HubSpot Ebook Templates. Featured Resource.

User-Generated 145

User-Generated eBook Inbound Marketing Promotion 145

Search Engine Land

APRIL 28, 2023

For example, if you’re an expert baker who posts recipes, your resource page might be full of the baking tools you trust and use daily, like on this baking website: Similarly, if you sell content marketing courses, your resource page would likely include a list of tools you use to make content marketing easier.

eBook 104

eBook Promotion Product Education 104

Hubspot Marketing

MAY 30, 2022

If you want to avoid a mess at the end of the month or quarter, take a look at this collection of 8 marketing budget templates designed to help you better organize your marketing spend. They will also provide you with a tool for identifying your most prominent marketing needs. On-Page SEO Template.

Key Performance Indicator 145

Key Performance Indicator Marketing Marketers SEO 145

Neil Patel

JANUARY 31, 2022

E-commerce marketing is the act of using marketing strategies to drive awareness and conversions for a business that sells products or services online. E-commerce Marketing Vs. E-commerce Advertising. Aren’t marketing and advertising the same thing? Search Engine Marketing for E-commerce Strategies.

Affiliate Marketing 107

Affiliate Marketing Influencer Marketing User-Generated Promotion 107

Marketing Insider Group

FEBRUARY 22, 2023

Understanding the needs of your customers is a vital element in the definition of content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Few companies have too much product content. It is a top tactic.

Customer Journey 104

Customer Journey Transform Content Marketing Thought Leadership 104

Adobe Experience Cloud Blog

MAY 8, 2019

It’s a gradual, comprehensive, holistic approach to engagement that comprises dedicated inbound marketing tactics, social interactions, ebook campaigns, weekly newsletters, pop-up events, webinars, and more. If there is existing demand in the market, you can capture it and guide potential customers to your products and services.

Thought Leadership 134

Thought Leadership Key Performance Indicator Direct Mail eBook 134

Customers.ai

JANUARY 26, 2024

How many digital marketers out there have gasped upon your first overview of the budget allocated to conferences and travel? It’s no secret, with a solid strategy in place, the ROI of B2B digital marketing is significantly better in the large majority of cases. I certainly have, multiple times.

CRM 111

CRM User-Generated Analytics Marketing 111

Search Engine Land

FEBRUARY 6, 2023

Plus, bloggers continually report that longer content formats such as guides and ebooks are most effective. Ultimately, writing long-form content that gets results is a skill, and once you learn, you can leverage it to meet your content marketing goals. What is long-form content?

eBook 98

eBook SEO Branding Education 98

Exposure Ninja

OCTOBER 16, 2023

Different types of broadcast marketing include: TV adverts Product placement TV show sponsorships The company appears as part of a TV show The company appears on the news Radio adverts Radio jingles. That said, if you’re a plumbing business, you might be out of place at a local craft fair.

Telemarketing 52

Telemarketing Outbound Marketing Direct Mail Inbound Marketing 52

Marketing Insider Group

FEBRUARY 1, 2021

With a holistic perception of buyer intent in your business, your marketing and sales teams can improve the lead-qualification process and enhance sales conversions. To attract ideal leads to your business, you must place your customer’s needs, wants, and interests at the center of your sales and marketing campaigns.

Copywriting 143

Copywriting User-Generated Marketing Marketers 143

Duct Tape Marketing

AUGUST 5, 2013

Is Outsourcing Your Content Marketing Evil? written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing More than ever small businesses are using some form of content marketing to promote themselves. Think SEO!). Content Marketing Software | Writer Marketplace.

Content Marketing 67

Content Marketing Whitepaper Marketing Marketers 67

Hubspot Marketing

MARCH 18, 2020

Skills needed: Content creation, graphic design, basic SEO knowledge, social media management, project management. Your social media team will create and execute social media marketing efforts. To accomplish these goals, SEO teams need to be made up of individuals with strong technical, programming, and writing skills.

Inbound Marketing 116

Inbound Marketing SEO Transform Communications 116

CXL

JULY 25, 2022

That action might be to: Download an ebook or guide; Sign up for a free trial; Register for an upcoming webinar; Browse products in your online store; Book a sales demonstration. CTAs are a critical component of marketing material. But curiosity can work in our favor for downloadable content like ebooks and guides.

Copywriting 121

Copywriting eBook User-Generated Communications 121