SMA Marketing

DECEMBER 11, 2023

Google’s ever-changing search algorithm makes SEO challenging, especially for beginners. While search engine optimization (SEO) seems complex and constantly evolving, anyone can learn the principles and techniques of search engine optimization with the right approach and resources. What Is SEO? This is the goal of SEO.

SEO 52

SEO eBook User-Generated Digital Marketing 52

Sprout Social

JULY 1, 2021

The practice and industry of Search Engine Optimization (SEO) has been around for quite a while now. People generally tend to think about an SEO strategy in terms of ranking high in popular keyword searches. B2B SEO has a few basic areas that differ from B2C SEO. What is B2B SEO? More time in each sales stage.

SEO 126

SEO B2C PR Whitepaper 126

Duct Tape Marketing

NOVEMBER 4, 2022

5 AI tools every content marketing pro should use today written by Editor read more at Duct Tape Marketing. The global market value of artificial intelligence (AI) in the marketing world is projected to reach over half a trillion dollars by 2024.

Content Marketing 84

Content Marketing Copywriting Marketing Marketers 84

Marketing Insider Group

FEBRUARY 23, 2021

You can incorporate case studies in content marketing in a myriad of ways. What are Case Studies in Content Marketing? What Role Can a Case Study Play in Content Marketing? Brand storytelling is a powerful marketing tool. 8 Ways Case Studies Fit into Your Content Marketing Strategy.

Marketing Strategy 112

Marketing Strategy Content Marketing eBook Marketing 112

Marketing Insider Group

JANUARY 25, 2021

To get found online and attract audiences, you need an SEO strategy that’s consistent, scalable, and effective. Many businesses turn to an SEO agency for support since this is a complex and ever-changing area of content marketing. The State of SEO. So, what do we know about SEO right now?

SEO 138

SEO Thought Leadership eBook User-Generated 138

Scoop.it!

MARCH 10, 2022

Generating high-quality content is not that easy, especially when you need a high volume of resources regularly – but there’s plenty you can do when you know the latest content marketing trends. This is where modern content automation options can help your business. What is Content Automation? What is NLP?

Content Marketing 84

Content Marketing Transform User-Generated Marketing 84

Scoop.it!

SEPTEMBER 7, 2022

Knowing that today’s customer journeys get longer and more complicated, marketers like to see leads as new conversions. One big question is – can content marketing help in driving leads and assist you in creating a proper lead nurturing strategy? One good tip from us is to use a nice cover for your ebook or case study.

Content Marketing 76

Content Marketing Affiliate Marketing Whitepaper User-Generated 76

Marketing Insider Group

JUNE 15, 2021

Content pruning is an essential part of every content marketing strategy. Removing old and irrelevant content can uncover stuff you want people to see. It can also create more space for new content production. Pruning should be a regular part of your content marketing strategy. Original publish date.

SEO 145

SEO eBook Health Marketing Strategy 145

Rock Content

SEPTEMBER 4, 2023

It’s a fact, you need to know your audience for your content marketing strategy to be effective. Unlike traditional forms of advertising, such as newspaper or billboard ads, which target a wide audience, content marketing takes a different approach. There are several good online tools to help you with your research.

Marketing Strategy 52

Marketing Strategy Content Marketing Whitepaper Law 52

Rock Content

NOVEMBER 24, 2020

Content Marketing is a powerful approach to expand your business’s organic reach, attracting potential consumers, and starting their journey in the sales funnel. Through blog posts, ebooks, and several other formats, you can deliver the right message to educate the public about your brand and solutions.

Marketing Strategy 123

Marketing Strategy Content Marketing Marketing Marketers 123

Marketing Insider Group

NOVEMBER 15, 2021

Being a content marketing influencer is no joke. In a world where the amount of stuff online continues to grow exponentially each day, developing content and a marketing strategy that makes your stuff stand out is something to be proud of. Why You Need to Understand Marketing Influencers. Image Source. AJ Ghergich.

Content Marketing 91

Content Marketing Marketing Marketers Thought Leadership 91

Rock Content

APRIL 20, 2023

Given that content tools such as Jasper and Copy.AI People began to worry about their own use of AI tools and ask a lot of questions, such as “Will Google penalize AI content?” and “Does AI content hurt my SEO?” How Does Google Penalize Automatically Generated Content? Source: Content Marketing Institute 3.

SEO 76

SEO Whitepaper User-Generated eBook 76

Marketing Insider Group

JUNE 22, 2020

Understanding the needs of your customers is a vital element in the definition of the content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Few companies have too much product content. Quick Takeaways.

Market Trends 115

Market Trends Content Marketing Customer Journey Transform 115

Rock Content

MAY 29, 2020

Having an efficient and compelling Content Marketing strategy is a must-have for companies searching for competitiveness in the future. To reach the success you want for your actual and next campaigns, you need to collect and analyze data from Content Marketing KPIs. What are the main 10 Content Marketing KPIs to track?

Content Marketing 90

Content Marketing Key Performance Indicator eBook User-Generated 90

Marketing Insider Group

AUGUST 12, 2020

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. Here’s how: Align Your Social and Content Strategies with Your Brand.

Marketing Strategy 130

Marketing Strategy Content Marketing Gen Z Whitepaper 130

Hubspot Marketing

MAY 11, 2020

But underpinning all of them is a much simpler question that gets to the very heart of what content marketing has always been about. This should make content marketers feel encouraged. What Content Marketing Has Always Been About. These are important questions to ask at a time like this. Essential, in fact.

Content Marketing 143

Content Marketing Marketing Marketers Communications 143

Neil Patel

FEBRUARY 22, 2023

Therefore, rival businesses in this space need to ensure an effective travel SEO strategy to remain competitive and drive more customers. Travel SEO helps websites become more visible in search engine results pages (SERPs) when implemented effectively. However, some unique challenges face the travel sector.

SEO 81

SEO Customer Journey User-Generated Analytics 81

Hubspot Marketing

MAY 29, 2023

Some of the best uses for AI writing generators in blog posts are: Efficiency: Marketers can save time and resources by automating various aspects of blog post creation, such as topic generation, research, and even drafting. Ebooks (17%) According to our survey, the second to last helpful type of content to make with AI are ebooks.

Whitepaper 122

Whitepaper eBook User-Generated Marketing 122

Neil Patel

SEPTEMBER 25, 2020

How Can You Use Google Autocomplete for SEO? Before you start analyzing Google Autocomplete predictions for SEO, it’s essential to do these three things: Log out of Google or use incognito mode to make sure your search history doesn’t influence the predictions you get. Uncover Key Words for Local SEO. Conclusion.

SEO 111

SEO eCommerce Shoppers User-Generated 111

Hubspot Marketing

MARCH 4, 2019

While no content marketing tool can replace a solid strategy and talented humans, having the right tech stack can certainly help you get the job done better, easier, and more efficiently. There are hundreds of content marketing tools available, some free or cheap and some very expensive. But it’s also overwhelming.

Content Marketing 109

Content Marketing Analytics Marketing Marketers 109

Marketing Insider Group

MAY 15, 2023

In this article, we’re outlining everything you need to know about B2B digital marketing, from identifying your target audience and analyzing competitors, to exploring different digital channels and building trust with your customers. Content Marketing. This includes blog posts , eBooks, whitepapers, webinars, and more.

Digital Marketing 124

Digital Marketing Whitepaper Marketing Marketers 124

Hubspot Marketing

JUNE 19, 2023

In fact, the market's projected to reach $126.5 If your role involves copy or content marketing, you’ve probably heard of Jasper.ai At a glance, today's AI content tools might seem pretty similar. Built-in integration with HubSpot’s content marketing tools. Key features: Support for long-form content.

Price 106

Price User-Generated SEO Copywriting 106

Hubspot Marketing

SEPTEMBER 27, 2023

Some of the best uses for AI writing generators in blog posts are: Efficiency: Marketers can save time and resources by automating various aspects of blog post creation, such as topic generation, research, and even drafting. Ebooks (17%) According to our survey, the second to last helpful type of content to make with AI are ebooks.

Whitepaper 75

Whitepaper eBook User-Generated Marketing 75

Marketing Insider Group

OCTOBER 11, 2023

This model offers benefits like showcasing expertise, improving navigation, boosting SEO , and maintaining structured content. To use this model, one should choose a main topic, identify subtopics, research keywords, create and link content, promote, and monitor performance. For us, it’s content marketing.

Whitepaper 106

Whitepaper SEO eBook Promotion 106

Marketing Insider Group

AUGUST 24, 2015

Whether you are new to content marketing or not, developing a successful content marketing strategy can be very challenging and time-consuming. How do you know if the content you’re producing will reach your target audience and generate more leads or sales for your business? Where do you start?

Marketing Plan 89

Marketing Plan Content Marketing eBook Whitepaper 89

Martech

SEPTEMBER 28, 2023

Blog posts, eBooks, email and social post copy, and visual assets like images and videos are available with the push of a few keys on your keyboard. This learning phase is made more complex by the huge number of marketing-focused, third-party AI tools being released.

User-Generated 127

User-Generated Copywriting Marketing Automation Platform eBook 127

Rock Content

APRIL 22, 2024

What is Digital Marketing? Digital marketing is any form of online marketing. It includes internet ads, social media marketing, SEO, and content marketing. In short, you need to regularly analyze any type of marketing you use on the internet. It also encompasses email and SMS promotion.

Digital Marketing 78

Digital Marketing Analytics Key Performance Indicator Social Media Marketing 78

Exposure Ninja

SEPTEMBER 7, 2022

Today, we’ll explain how to get your WooCommerce store to the top of Google using search engine optimisation , or SEO. We’ve taken eCommerce store clients from five to eight figures in annual revenue, so we know a thing or two about optimising a WooCommerce store for SEO. What Is SEO? Keyword-optimised website content.

SEO 52

SEO eCommerce User-Generated Product 52

Marketing Insider Group

APRIL 21, 2021

With these foundational pillars solidified, the next challenge is understanding how to make your content attractive to your audience. Have any competitors produced similar content that you could do better? Depending on how much content there is and how valuable it is, you may consider one format over the other. Identify A Voice.

Whitepaper 144

Whitepaper eBook Transform Inbound Marketing 144

Exposure Ninja

AUGUST 31, 2022

Today, we’ll explain how to get your Shopify store to the top of Google using search engine optimisation , or SEO. If you’re familiar with SEO, keep reading, as there are some Shopify-specific changes you can make to help you climb higher in the Google results. SEO practices have evolved over the years.

SEO 52

SEO eCommerce Fashion User-Generated 52

Marketing Insider Group

APRIL 11, 2023

The best way to ensure smooth sailing is to work with digital marketing experts. Content Marketing Today’s consumers are eating up content. Whether it’s your latest blog post or a viral TikTok, your company’s content creation is essential to engaging your audience. Content Creation. Distribution.

Digital Marketing 128

Digital Marketing Whitepaper Copywriting Real Estate 128

Hubspot Marketing

JANUARY 5, 2024

Read on for a deep dive into content writing and some tips to bring your content writing to the next level. Content creation is a critical component of most businesses' marketing strategies — as of 2020, 70% of marketers now actively invest in content marketing. Now you‘re interested, aren’t you?)

Health 106

Health Entertainment SEO eBook 106

Marketing Insider Group

FEBRUARY 14, 2023

XYZ is back in-stock for a limited time only Free Ebook inside! Only 4 spots left for our content marketing workshop… Don’t miss your chance for XYZ 2. Here are some real-life examples: Award-winning content marketing: YOU’RE NEXT! Crocs) Is this the hottest career in marketing?

Gen Z 129

Gen Z eBook Digital Marketing SEO 129

Marketing Insider Group

MARCH 2, 2023

Here are a few ideas: Incorporate calendars to facilitate easy appointment booking Service calculators to help potential customers find the right service and price point for their needs Reliable and accurate navigation menus on each page More stand-out buttons for email subscription, ebook downloads, social media accounts – you name it!

Whitepaper 89

Whitepaper eBook Fashion User-Generated 89

Marketing Insider Group

SEPTEMBER 3, 2013

This is a guest post from ComBlu president and co-founder Kathy Baughman, covering their new eBook on the biggest content marketing pain points, and which they are graciously offering for us here with no registration required… Why is Content so Painful? Content Marketing'

Content Marketing 90

Content Marketing Whitepaper eBook Marketing 90

Adobe Experience Cloud Blog

SEPTEMBER 6, 2012

But a larger company really needs a team of content creation. Because content marketing roles are relatively new to B2B marketing, a lot of marketers don’t know where to start. What does a content marketer do? Ok, so you know that you need content. But what kind of content? Whitepapers.

Management 118

Management Content Marketing Thought Leadership Whitepaper 118

Adobe Experience Cloud Blog

OCTOBER 25, 2012

by Dayna Rothman We had a great webinar last week on content marketing with Toby Murdock, CEO and Co-Founder of Kapost , and Jason Miller, Social Media Strategist at Marketo. Unfortunately we didn’t have enough time to answer all of the questions about content marketing that our audience asked during the webinar.

Whitepaper 129

Whitepaper Content Marketing Thought Leadership eBook 129