Lynton Web

JANUARY 12, 2024

As the landscape of digital marketing expands, email marketing continues to be a tool for direct, personalized communication with prospects and customers. Let's unfold the layers of email marketing, revealing its strategic importance, innovative trends, and varying techniques that elevate business engagement and growth.

Email Marketing 91

Email Marketing Transform User-Generated Marketing 91

CopyBlogger

OCTOBER 27, 2022

You’ve heard the email marketing strategy principle a thousand times: The money’s in the list. The post The Betty Crocker Secret to an Email Marketing Strategy People Enjoy appeared first on Copyblogger. If you’re serious about your. Continue Reading.

Email Marketing 144

Email Marketing Marketing Strategy Marketing Marketers 144

Content Marketing Institute

MARCH 30, 2021

But that doesn’t mean you don’t have to revisit the what, why, and how of email. Here are 10 thoughts from email experts. Continue reading → The post 10 Things to Think About Using Email Marketing appeared first on Content Marketing Institute.

Email Marketing 138

Email Marketing B2C Marketing Marketers 138

Tiecas

OCTOBER 30, 2023

Do you believe that industrial email marketing for manufacturers is outdated and ineffective? While it’s true that open and click-through rates have seen a downward trend over the years, email marketing continues to be among the highest-performing industrial marketing strategies. Think again!

Email Marketing 52

Email Marketing Manufacturing Whitepaper Transform 52

CopyBlogger

NOVEMBER 15, 2022

Think bad email marketing and the band Nickelback might have some things in common? The post Bad Email Marketing and Nickelback Don’t Have Much in Common appeared first on Copyblogger. Think again. I’ve never admitted this. Continue Reading.

Email Marketing 117

Email Marketing Marketing Marketers Content Marketing 117

Scoop.it!

MAY 11, 2023

When we narrow our viewpoint down to content marketing specifically, there are numerous processes you can automate nowadays – but you have to be careful. This is why today we’ll be taking you through the steps you need to take to automate content marketing efficiently and effectively. Here’s what you need to do.

Content Marketing 81

Content Marketing Marketing Marketers Analytics 81

Hubspot Marketing

MARCH 19, 2019

If you're still hesitant, keep reading -- we've cultivated a list of email marketing statistics for 2019 to demonstrate just how powerful email can be. Email marketing stats. 93% of B2B marketers use email to distribute content. Active email accounts are expected to hit 5.6

Email Marketing 145

Email Marketing Millennials B2C Marketing 145

Sachs Marketing Group

JULY 17, 2023

Accurate measurement and evaluation are critical for successful content marketing. In order to gain actionable insights and optimize your strategies, it is essential to track various content marketing metrics such as Traffic Sources, Impressions, CTR, Bounce Rate, Content Engagement, Backlinks, Email Opt-in Rates, and Keyword Rankings.

Content Marketing 93

Content Marketing Marketing Marketers Analytics 93

Scoop.it!

FEBRUARY 9, 2023

The possible applications of AI in content marketing are seemingly endless if you factor in the ever-advancing technology and the application of machine learning, but all of this does pose some serious questions and challenges as well. What is artificial intelligence in content marketing? How can content marketers use AI?

Content Marketing 102

Content Marketing Law User-Generated Marketing 102

Content Marketing Institute

JUNE 10, 2021

AMP-coded emails let your subscribers interact with your company without ever visiting a website or landing page. Here’s how to make your emails interactive. Continue reading → The post Is Google AMP Worth It for Your Email Marketing? appeared first on Content Marketing Institute.

Email Marketing 109

Email Marketing Marketing Marketers Content Marketing 109

Vertical Response

SEPTEMBER 18, 2023

Emails are one of the most commonly used forms of communication, and businesses have been quick to exploit their potential to reach customers and drive sales. However, as the use of email marketing grows, there are laws and regulations in place to govern its use.

Email Marketing 73

Email Marketing Law Marketing Marketers 73

OnPassive Marketing

APRIL 22, 2022

With the massive popularity of email marketing and online shopping, it’s no surprise that email marketers are always trying to find new ways to engage their audience. This article explains key shifts in email marketing trends in 2022. The Importance of Email Marketing.

Market Trends 78

Market Trends Email Marketing Marketing Marketers 78

Hubspot Marketing

FEBRUARY 25, 2020

As a marketer, you might've heard coworkers talking around the watercooler about how email marketing is dead. It's been a common concern for many marketing departments. Well, I'm here to let you know that you don't have to worry because email marketing is still going strong. Creating personalized content.

Email Marketing 142

Email Marketing Marketing Marketers Promotion 142

Marketing Insider Group

OCTOBER 16, 2023

And what sets great content apart from the rest? In-depth content marketing research. Understanding your audience, staying up-to-date on trends, and analyzing competitors are crucial steps in creating content that resonates and drives results. Let’s break down what it offers: Content discovery.

Market Research 100

Market Research Content Marketing Analytics SEO 100

Sachs Marketing Group

OCTOBER 14, 2022

Content marketing is still one of the most effective ways to increase the visibility of your website, products, services, and brand. You can strive to reach more customers monthly by outlining a digital content strategy. To help you get started, we’ve gathered a collection of small business content marketing tips.

Content Marketing 105

Content Marketing Customer Promotion Marketing 105

Digital Marketer

JULY 7, 2023

However, brainstorming ideas, crafting and editing content, and promoting it can be time consuming, overwhelming, and let’s face it: you’d rather outsource it or, at the very least, get some help. but let me reacquaint you with ChatGPT, everyone’s new favorite AI-powered content marketing assistant.

Marketing Strategy 81

Marketing Strategy Content Marketing Marketing Marketers 81

Content Marketing Institute

JUNE 18, 2021

Continue reading → The post Will Apple Spoil the Whole Email Marketing Barrel? Plus More Content News) appeared first on Content Marketing Institute. A new survey reveals how consumers share their feelings about brands. What’s it all mean? We break it down for you.

Email Marketing 117

Email Marketing Marketing Marketers Content Marketing 117

Rock Content

MAY 29, 2023

Incidentally, it may happen that the email is flagged as SPAM by dozens (or hundreds) of contacts, damaging the credibility of your domain. The fact is that even a well-written marketing email is no guarantee of conversion. Or, who knows, even with occasional surveys with your subscribers in email campaigns.

Email Marketing 76

Email Marketing User-Generated Communications Marketing 76

Neil Patel

NOVEMBER 7, 2020

Now that’s where the best email marketing companies come in. These companies will help you to strategize, collect relevant email addresses, create, and manage email marketing campaigns that drive business growth. The 5 Top Email Marketing Companies in The World. Email marketing is effective, no doubt.

Email Marketing 102

Email Marketing eCommerce Thought Leadership Copywriting 102

Vertical Response

SEPTEMBER 19, 2022

Are you looking for ideas for your next email marketing newsletter? This could be news about your company, such as a new product launch or expansion into new markets. Success stories are another great idea for email marketing newsletters. Browse the rest of our blog for other marketing tips.

Email Marketing 70

Email Marketing Marketing Marketers Price 70

Search Engine Journal

JUNE 6, 2022

Both email marketing and blog content creation have their merits. The post Should You Use A Blog Or Email Marketing For Your Travel Brand? In this post, we examine the two approaches with several different factors in mind. appeared first on Search Engine Journal.

Email Marketing 122

Email Marketing Branding Marketing Marketers 122

Orbit Media Studios

FEBRUARY 14, 2023

It’s the 80/20 rule of content marketing: 80% of results come from 20% of your content. This is true for every website and for every content audit I’ve ever done. To find out, we need to do a content marketing audit. We’ll focus on the top three promotion channels: SEO, email marketing and social media.

SEO 145

SEO Content Marketing Analytics Promotion 145

Marketing Insider Group

JUNE 2, 2021

Content marketing is one of the fastest-growing professions in the business world today. This beginners’ course in content marketing will take you from the bare basics to having marketable skills that can help you command a better salary or grow your business. Why Should I Learn Content Marketing?

Content Marketing 129

Content Marketing Copywriting Marketing Marketers 129

Litmus

MAY 16, 2022

Using content marketing automation for personalization shouldn’t be a challenge. By using existing technology, such as product feeds , marketers can easily achieve automated emails without having to do any heavy lifting (or hours of coding!). There are plenty of questions people have about automating content.

Content Marketing 77

Content Marketing CRM Marketing Marketers 77

Marketing Insider Group

JUNE 8, 2021

Is anybody successful with content marketing? Content marketing with a thoughtful strategy and plan doesn’t usually provide the ROI (return on investment) expected. For anybody to be successful with content marketing, you must define success. There are certain must-haves for success in content marketing.

Content Marketing 113

Content Marketing Non-Profit Key Performance Indicator Thought Leadership 113

Martech

NOVEMBER 14, 2022

Only 28% of B2B content marketers say they have the technology they need, according to a new study. Perhaps coincidentally, only 29% said their organizations are very successful with content marketing. Content creation/calendaring/collaboration/workflow tools decreased to 65% from 73% the previous year.

Content Marketing 92

Content Marketing Thought Leadership Marketing Marketers 92

Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices?

Content Marketing 87

Content Marketing Real Estate User-Generated Marketing 87

Scoop.it!

MARCH 2, 2023

What Is Content Marketing? Content marketing is a time-tested strategy for creating and publishing relevant, valuable, and informative content to a clearly defined audience to drive business goals. Why Should Brands Bother With Content Marketing? So let’s dive in.

Content Marketing 92

Content Marketing Branding User-Generated Outbound Marketing 92

Rock Content

DECEMBER 11, 2020

You work a lot every day to achieve the best results with Content Marketing. You can get some by following the best Content Marketing blogs on the internet. Content Marketing Institute. The CMI was founded by none other than Joe Pulizzi, one of the creators of Content Marketing itself.

Content Marketing 124

Content Marketing Transform Marketing Marketers 124

Marketing Insider Group

APRIL 6, 2021

With content marketing. You can continue to build brand loyalty by engaging with your audience, personalizing your content, telling real stories, and listening to customer feedback. The Power of Customer Retention Marketing. 9 Customer Retention Strategies That Use Content Marketing. Quick Takeaways.

Content Marketing 131

Content Marketing Customer Marketing Marketers 131

Marketing Insider Group

DECEMBER 15, 2020

Content marketing can be a highly effective way to build brand awareness. With every piece of branded content an individual sees, they become more familiar with your brand. Content can help to build your brand in several different ways. The post How Exactly Does Content Marketing Help in Building Brand Awareness?

Content Marketing 135

Content Marketing Branding CRM Customer loyalty 135

Marketing Insider Group

MARCH 8, 2018

The industry is saturated with marketing clutter, but email still drives the highest ROI out of all B2B marketing strategies. On average, businesses can earn $44 for every dollar spent on email marketing. As email marketers, it’s important to know how your email marketing results […].

Email Marketing 107

Email Marketing Marketing Marketers Communications 107

Adobe Experience Cloud Blog

APRIL 11, 2017

When you build an email nurture track based on limited data, you assume that certain groups of prospects share the same interests and buying timeline. In the past six months at Socedo, we’ve shifted our email marketing strategy from persona-driven campaigns to intent-driven campaigns. Are you listening to them?

Email Marketing 129

Email Marketing Thought Leadership User-Generated Marketing 129

Search Engine Journal

OCTOBER 13, 2019

Adding email to your holiday marketing mix is a must. Try these email marketing tactics to help boost your sales. The post 10 Email Marketing Tips to Boost Holiday Sales appeared first on Search Engine Journal.

Email Marketing 105

Email Marketing Marketing Mix Marketing Marketers 105

Content Marketing Institute

AUGUST 7, 2019

To bring clarity to the complex email marketing tech space, an industry insider talks trends, biggest challenges, and the power of this channel’s growth. Continue reading → The post How to Get More Value From Your Email Marketing Tech (Q&A) appeared first on Content Marketing Institute.

Email Marketing 93

Email Marketing Marketing Marketers Content Marketing 93

Scoop.it!

MARCH 10, 2022

Generating high-quality content is not that easy, especially when you need a high volume of resources regularly – but there’s plenty you can do when you know the latest content marketing trends. This is where modern content automation options can help your business. What is Content Automation? What is NLP?

Content Marketing 85

Content Marketing Transform User-Generated Marketing 85

Rock Content

NOVEMBER 24, 2020

Content Marketing is a powerful approach to expand your business’s organic reach, attracting potential consumers, and starting their journey in the sales funnel. Well, that’s why you need to know how to create a Global Content Marketing strategy. Read on to learn: What is a Global Content Marketing strategy?

Marketing Strategy 120

Marketing Strategy Content Marketing Marketing Marketers 120