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A guide to multichannel marketing for one-person marketing teams

Search Engine Land

Adopting an “action first, planning later” mentality may be tempting – especially for early-stage startups – but this approach will only cause more headaches later when you’re forced to make time-consuming changes to a large number of pages or delete entire projects en masse. The key is to post consistently, and to consistently provide value.

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How to Use DMs for Networking (+ Real-life Examples from 7 Writers)

Buffer Marketing

Think messages from people who misspell your name, are clearly looking to sell you something you don’t need, or are just copy-pasting text en masse.    It’s little wonder that DMs get a bad rap, and most tend to shy away from sending them.

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The HubSpot Blog's 2023 Social Media Marketing Report: Data from 1200+ Global Marketers

Hubspot Marketing

Let’s face it - social media marketing in 2023 is harder than ever. Making good content isn’t even half the battle for brands today. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. Brands with an engaged social media community will win audiences.

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Why Your Small Business Should Be Doing Video Marketing

Digital Marketer

If you’ve spent any time at all learning about marketing, hopefully one thing that has jumped out to you is the focus of video marketing. We all carry in our pockets everything we need to create, edit, and publish our own video content. . Most small businesses couldn’t afford to do video marketing. It makes sense.

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Exposure Ninja Is Now an AI-Integrated Digital Agency

Exposure Ninja

We believe that as marketing changes, every brand that relies on search or content for discovery will HAVE to have an AI marketing game plan if they’re to defend their existing market share. Most brands are too sensible to post pure GPT-4 output without any human intervention on a website they care about.

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How to run TikTok ads in 2023: A 5-step guide

Power Digital Marketing

Track data points on ad engagement and performance. Businesses should choose this objective when they want their ads to introduce more people to their product or brand and attain the most leads. 6 The app will then show users content that’s currently performing the best so that the brand receives more high-quality traffic.

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7 steps to creating an audience-based B2B marketing plan

Martech

The key to unlocking more marketing-driven revenue is adopting an audience-based planning approach. Rather than promoting your products or services en masse, this strategy involves segmenting your target accounts and prospects into distinct audiences. What messaging is most likely to resonate?