Hubspot Marketing

FEBRUARY 16, 2023

Unsurprisingly, 47% of marketers plan to increase their investment in YouTube in 2023. It's also no coincidence that more than half of marketers (54%) say long-form content is effective on social media – and YouTube is the undisputed hub for this type of content.

User-Generated 145

User-Generated Gen Z Advertising Advertisers 145

Pam Didner

OCTOBER 22, 2022

A well-developed persona provides insight and direction for wording, images, content, tone, and design. For example, what matters to a Gen Z male living in an urban environment will likely differ immensely from a female Baby Boomer living in a rural area. It’s Time To Crush Your Marketing Campaign Plan.

Gen Z 50

Gen Z Copywriting Manufacturing Communications 50

Hubspot Marketing

APRIL 12, 2022

Despite all that turbulence, 62% of media planners say their content performed better than their goals in 2021. And, if anything, 2020 and 2021 taught marketing teams how important content planning and re-planning is. Content and Media Planning Strategies. Budgeting Your Content Marketing Efforts.

Gen Z 107

Gen Z Market Research Millennials Content Marketing 107

Hubspot Marketing

OCTOBER 30, 2022

On top of all that, short-form video will see the most growth of any trend in 2023, with marketers planning to invest more in it than any other trend. Influencer marketing will also see significant growth in 2023 with 17% of marketers planning to invest in it for the first time, the 2nd highest of any trend.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Hubspot Marketing

SEPTEMBER 11, 2023

After combing through major reports on inbound marketing, content marketing, social media, and online behavior, as well as gathering our own data, we’ve compiled the top visual content marketing statistics for marketers to reflect on. 80% of marketers held live events in 2022.

Content Marketing 113

Content Marketing Gen Z Health Inbound Marketing 113

Rock Content

JANUARY 18, 2021

Content Marketing continues to be a successful way for marketers to increase lead attraction and conversion. What Content Marketing trends in 2021 will follow the changes the previous year brought us? Reading this Content Marketing guide is an excellent way to start. Content Experience.

Market Trends 122

Market Trends Content Marketing Gen Z User-Generated 122

Marketing Insider Group

OCTOBER 25, 2021

Your marketing goals and objectives must align with the overall goals of your business. Strategic marketing transformation is the term used to describe the process when a business operating without a strategic marketing plan evolves by changing its fundamental business processes and procedures. Source: [link].

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Hubspot Marketing

MAY 13, 2020

While having a tight marketing budget can make the job harder, there's still plenty you can do. Below, let's review the top tactics to implement when you're marketing without a budget. Improve content marketing. Content marketing is one of the top ways to market your brand when your team is on a tight budget.

Gen Z 139

Gen Z User-Generated Inbound Marketing Marketing 139

Marketing Insider Group

FEBRUARY 5, 2024

At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. Covering everything from the nitty-gritty of content marketing to the expansive world of digital ads, these stats are your compass to navigate the marketing seas.

Digital Marketing 83

Digital Marketing Marketing Strategy Shoppers User-Generated 83

Power Digital Marketing

NOVEMBER 30, 2022

That makes an expertly honed retail marketing plan the golden ticket to rising above the noise: it’s how brands reach customers, make an impression and build an enduring relationship. . Even so, the marketing tactics that work for digital-only brands won’t necessarily propel retailers forward. 6 Leverage content marketing.

Retail 52

Retail Gen Z Marketing Marketers 52

Duct Tape Marketing

DECEMBER 5, 2019

John Jantsch: Hello and welcome to another episode the Duct Tape Marketing Podcast. She is a social media consultant, also the content marketing manager at Tailwind , an Instagram and Pinterest scheduling tool. John Jantsch: Well, you do like a lot of small businesses and you go find a Gen Z person to-.

Gen Z 55

Gen Z Marketing Marketers Finance 55

Rock Content

JULY 6, 2023

It is almost impossible to talk about digital marketing and/or content marketing without mentioning the importance of Search Engine Optimization (SEO). So in this article I will cover this topic bringing data and insights from the State of Marketing Report 2023.

Marketing Plan 97

Marketing Plan SEO Gen Z User-Generated 97

Welcome Software

MAY 3, 2022

Your campaign plan should be a catalyst for action, not an obstacle that feels tedious to navigate. The building blocks of your marketing plan When developing your marketing campaign plan template, you should be able to apply it to multiple instances whenever you’re developing a new marketing campaign plan.

Key Performance Indicator 40

Key Performance Indicator Gen Z Marketing Marketers 40

Backlinko

MAY 14, 2024

For example: If you target Gen Z or millennials, meet them where they spend their time. And how you can use them to create an effective small business marketing plan. Through keyword research, high-quality content, metadata, and more. And use that data to guide your marketing efforts.

PR 104

PR Customer loyalty User-Generated Marketing 104

Sprout Social

FEBRUARY 21, 2022

Recent data shows 68% of video marketers plan to include LinkedIn in their video marketing strategy in 2022—up 5% from last year. If your brand has a younger Gen Z and millennial audience, leveraging Snapchat for business could give your vertical video content another place to reach your target audience.

Thought Leadership 140

Thought Leadership Gen Z Real Estate Education 140