Content Marketing Institute

SEPTEMBER 3, 2018

We know how important it is for content marketers to tie their results to marketing and business goals, so we’ve updated it with new suggestions and resources. What does it mean that your content marketing is “working?” In general, this means it’s supporting your marketing and business goals. Click To Tweet.

Content Marketing 107

Content Marketing Key Performance Indicator Marketing Marketers 107

Rock Content

MAY 29, 2020

Having an efficient and compelling Content Marketing strategy is a must-have for companies searching for competitiveness in the future. To reach the success you want for your actual and next campaigns, you need to collect and analyze data from Content Marketing KPIs. What are the main 10 Content Marketing KPIs to track?

Content Marketing 90

Content Marketing Key Performance Indicator eBook User-Generated 90

Adobe Experience Cloud Blog

JANUARY 17, 2017

Author: Ellen Gomes In the world of content marketing, it’s inescapable: Success comes down to engagement. Simply put, without engagement, a key component of your marketing strategy will be missing: your audience. Simply put, without engagement, a key component of your marketing strategy will be missing: your audience.

Digital Marketing 134

Digital Marketing Content Marketing Thought Leadership Key Performance Indicator 134

Rock Content

APRIL 16, 2023

Content marketing is a massive part of any successful digital-age marketing campaign. But content marketing for non-profits differs from other types in some critical ways. What Is Content Marketing for Non-Profits? Here’s what you need to know to approach it successfully.

Non-Profit 52

Non-Profit Content Marketing Branding Key Performance Indicator 52

Martech

APRIL 12, 2024

While one-off projects have their place, they often involve numerous moving parts and in my experience, using a project-based approach can lead to crucial elements being overlooked. Marketing programs encompass multiple initiatives, such as advertising, content marketing, social media and event planning.

Management 102

Management Product Key Performance Indicator CMO 102

Marketing Insider Group

JANUARY 27, 2020

The best way to do that – and statistics back it up – is content marketing. Did you know that even if you inherited a windfall, you could spend those hundreds of thousands on slick TV ads only to have some other upstart (who does do content marketing) rake in three times your leads?

Marketing Strategy 128

Marketing Strategy Content Marketing Whitepaper Manufacturing 128

Content Marketing Institute

JANUARY 31, 2019

? ?. Recently, Tatiana Morand, a content and SEO manager, asked her employer for a raise. Content marketer Allison Gagliardi asked for 10% raises at two previous employers. They spent the time evaluating the market, understanding their worth, and making a well-documented persuasive case to their supervisors. She got it.

Content Marketing 82

Content Marketing Key Performance Indicator Finance Copywriting 82

Rock Content

JANUARY 8, 2024

A well-crafted marketing plan provides a comprehensive overview of the market scenario, including an analysis of competitors, trends, and customer behavior. It leverages this data to establish concrete goals, devise strategies, and set key performance indicators (KPIs) that measure success.

Marketing Plan 75

Marketing Plan Key Performance Indicator Marketing Marketers 75

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. What Is Content Marketing Really?

Content Marketing 63

Content Marketing Thought Leadership eCommerce Marketing 63

Contently B2C

JULY 25, 2016

When online fashion and beauty retailer ASOS created a brand advocacy campaign, “Access All ASOS,” with influencer marketing platform Traackr, its goals were to engage its most social fans, inspire authentic mentions, and drive traffic to ASOS.com. This is an excerpt from “The Marketer’s Guide to Luxury Content.”

Branding 52

Branding Content Marketing Key Performance Indicator Fashion 52

Hubspot Marketing

JULY 28, 2023

Cost-Effective Marketing Channels Building Your First Marketing Strategy Cost-Effective Marketing Channels If you're just getting started with marketing, here are a few cost-effective channels to consider: Content marketing The entire premise of content marketing is to provide valuable content to your audience.

Price 84

Price Marketing Mix Key Performance Indicator User-Generated 84

Rock Content

NOVEMBER 5, 2023

Regardless of its industry, niche, or long-term goals, every business needs a solid marketing budget in place. Not only does a marketing budget help a business properly plan out its advertising strategy, but it also streamlines the process of measuring overall return on investment.

Management 52

Management Key Performance Indicator Outbound Marketing Finance 52

Hootsuite

SEPTEMBER 21, 2023

They can be key performance indicators : numbers that inform and measure your social media strategy and help your team see where you’ve been and where you’re going. Get Started All your social media analytics in one place. Use Hootsuite to see what’s working and where to improve performance. But be careful.

Key Performance Indicator 107

Key Performance Indicator Social Media Marketing Marketing Marketers 107

Tiecas

SEPTEMBER 18, 2023

This strategy should align closely with your sales process, business goals, and content marketing strategy. Using CAD and BIM Files in Manufacturing Content Marketing ) Intuitive navigation: Engineers value websites that are easy to navigate. Measuring and tracking have been a challenge for many manufacturing marketers.

Manufacturing 52

Manufacturing Transform Key Performance Indicator Analytics 52

Scoop.it!

JULY 20, 2023

Of course, this is a key element of content marketing in general, not just for tailored curation. When you understand your target audience as well as possible, you’ll be better equipped to provide them with the best products, services, and web content for their needs. The more places you publish the content, the better.

Customer loyalty 72

Customer loyalty Gen Z Customer Key Performance Indicator 72

Search Engine Land

JANUARY 27, 2023

Ideally, your content will be so exceptional that it will attract links naturally. You might be better off with a bigger content marketing spend than allocating dollars on link building. Building links to empty sites or those with shallow content will be a waste of money. Sure, when investing in SEO, content is a must.

SEO 100

SEO PR Key Performance Indicator Place 100

Rock Content

NOVEMBER 21, 2023

This article will cover some social media marketing strategies that work for SaaS B2B. A practical place to start this discussion is by debunking some of those myths. Create consistent posts Do regular status updates and post content marketing articles. The platform has some dynamic tools worth exploring.

Social Media Marketing 52

Social Media Marketing Key Performance Indicator Transform B2C 52

Hubspot Marketing

OCTOBER 7, 2022

If there's one place where sales and marketing need to be aligned, this is it. Have sales hold product demonstrations for marketing (perhaps the same ones they give prospective customers). Have a shared Google spreadsheet where sales can add ideas or certain references for content creation. Facilitate Training as Needed.

Key Performance Indicator 144

Key Performance Indicator Marketing Marketers CRM 144

Marketing Insider Group

DECEMBER 20, 2021

In 2021, 82% of businesses use content marketing as part of their larger marketing strategy, but only about half feel that their efforts are successful. I would venture to guess that this problem is largely due to the fact that brands focus so much on new content that they forget to assess what they’ve already published.

Key Performance Indicator 131

Key Performance Indicator User-Generated Analytics SEO 131

Pam Didner

JANUARY 18, 2023

Especially within the realm of content marketing? Also, the overarching marketing metrics to measure success vary from company to company. Measuring marketing ROI (success metrics or key performance indicators) isn’t your standard cut-and-dry stuff. What is ChatGPT?

Copywriting 80

Copywriting Key Performance Indicator Transform User-Generated 80

Adobe Experience Cloud Blog

MAY 8, 2019

But for now, here’s an overview of the five key components: 1. The best place to start planning a demand generation campaign? Creating great content is important. The other half is determining and tracking your key performance indicators (KPIs) to see if your demand generation program is achieving its goals.

Thought Leadership 134

Thought Leadership Key Performance Indicator Direct Mail eBook 134

Duct Tape Marketing

JUNE 26, 2023

It will allow you to stand out in your market, so you aren’t forced to compete solely on price. And as we all know, price is a terrible place to compete. If you're struggling to differentiate your offering and find yourself competing primarily on price, you might need to reconsider your marketing strategy.

Marketing Strategy 75

Marketing Strategy Non-Profit Key Performance Indicator Price 75

Sprout Social

APRIL 6, 2023

Let’s dig into the purpose of a content calendar, the role it plays in content marketing and how to create an effective content calendar. What is a content calendar? A content calendar is a framework used to effectively manage your content marketing program.

Key Performance Indicator 81

Key Performance Indicator Thought Leadership Management Branding 81

Search Engine Land

FEBRUARY 16, 2023

Today, SEO is about: Content UX Trust And other “new” elements. We haven’t yet arrived at a place where SEO clearly informs every part of the business like: PR. Marketing Sales. Most organizations have marketing and sales teams – even small businesses with limited resources, but SEO is not as mainstream.

SEO 99

SEO PR Key Performance Indicator Communications 99

Pam Didner

JANUARY 17, 2022

Brennan Parrott was searching YouTube for informative videos demonstrating how to be a sales enablement manager as a content marketer. Identify quick wins/low-hanging fruit: Occasionally you can discover ways to swiftly make an impact, like creating a couple of content pieces that sales need. New Year, New Job!

Management 81

Management Key Performance Indicator CRM Communications 81

Hubspot Marketing

MAY 30, 2022

If you want to avoid a mess at the end of the month or quarter, take a look at this collection of 8 marketing budget templates designed to help you better organize your marketing spend. The essential KPI tracker, shown above, takes the metrics your marketing team has agreed to track and describes them in more detail.

Key Performance Indicator 145

Key Performance Indicator Marketing Marketers SEO 145

Neil Patel

OCTOBER 29, 2020

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. Why You Need a Digital Marketing Strategy. SEO, PPC, Social media).

Digital Marketing 145

Digital Marketing Marketing Strategy Marketing Marketers 145

Bannerflow

APRIL 15, 2021

A creative approach is now essential in marketing and has become increasingly prominent across numerous, if not all, industries. For any brand, standing out from the competition can be imperative and that’s where creative digital and content marketing can play a huge role. Why is creative marketing important?

Transform 98

Transform Key Performance Indicator Marketing Marketers 98

Neil Patel

OCTOBER 6, 2020

You may already have an idea of what your marketing goals are. A digital marketing consultant will guide you on which key performance indicators and metrics you should track according to your specific objectives and strategies. Choose a digital marketing consultant with the expertise that matches your needs.

Digital Marketing 87

Digital Marketing Key Performance Indicator Marketing Marketers 87

Sachs Marketing Group

JULY 21, 2023

A B2B marketing plan should include a clear definition of your target audience, insights from competitive research, an outline of team responsibilities, and a selection of analytics tools for tracking and measuring your efforts. PPC involves placing ads on digital platforms where you pay a fee each time someone clicks on your ad.

Digital Marketing 52

Digital Marketing Marketing Strategy Social Media Marketing Copywriting 52

Content Marketing Institute

APRIL 23, 2018

While it can be tempting to think about measurement only after all other tasks are complete, you should recognize by now how critical it is to have the right data on hand to inform every phase of your content marketing approach. Content Marketing Strategy Essentials. Creating the Content of Your Audience’s Dreams.

Analytics 109

Analytics Key Performance Indicator Copywriting Content Marketing 109

Hootsuite

JULY 2, 2019

Vaynerchuk goes over brand case studies on each platform and helps you develop your own content marketing strategy. Content, Advertising & Social IMC – Northwestern University, Coursea. From content strategy to A/B testing and measuring KPIs (key performance indicators, this four-week MOOC delves into social advertising.

Key Performance Indicator 111

Key Performance Indicator Social Media Marketing Advertising Advertisers 111

Pam Didner

MAY 14, 2020

With the acceleration of new cases and lack of feasible solutions, state governments swiftly issued “shelter-in-place” executive orders and mandated closures of restaurants and non-essential commercial businesses. The first 3 weeks were tough for many marketers. To market or not to market, that is the question.

Marketing Plan 137

Marketing Plan Key Performance Indicator Communications Marketing 137

Marketing Insider Group

AUGUST 26, 2015

Now that’s a question for a content marketing guru, ninja or king to answer. Many marketers have met the challenge of finding and motivating co-workers, internal thought leaders and executive leadership to write blogs. Always place your primary keyword and variations in early in your attention-grabbing blog title.

Key Performance Indicator 78

Key Performance Indicator SEO Analytics Place 78

Customers.ai

NOVEMBER 29, 2023

Content Marketing Integration Content is how you capture your audience’s attention. By understanding the topics and products that resonate with your prospects, you can create content that not only educates but also adds value to their decision-making process. Content is a powerful ally in your outreach journey.

Transform 111

Transform CRM Key Performance Indicator Analytics 111

Marketing Insider Group

JULY 2, 2015

Below is a break down of everything you need to know to get started to put an email newsletter distribution strategy in place. Re-purposes evergreen content. According to content marketing expert, Michael Brenner, 60-70% of B2B marketing content goes unused. WHY AN EMAIL NEWSLETTER? Cost-effective.

Key Performance Indicator 79

Key Performance Indicator Analytics Email Marketing Content Marketing 79

Adobe Experience Cloud Blog

NOVEMBER 15, 2013

Author: Frank Passantino Imagine this scenario: First thing tomorrow morning, your executive team calls you into an impromptu meeting, and asks for a report on your marketing efforts. What key performance indicators (KPIs) would you use? Here are 10 KPIs that every marketer should be measuring: 1. Sales Revenue.

Key Performance Indicator 134

Key Performance Indicator Content Placement Thought Leadership Marketing 134