Trade Press Services Newsletter

JANUARY 4, 2023

Mistake #2: Forgetting the Importance of Distribution You’ve spent so much time and energy creating relevant content for your target audiences. Without a thorough content distribution plan in place, that amazing white paper or blog post will disappear. A failure to plan is a surefire plan for failure.

Whitepaper 130

Whitepaper Thought Leadership Energy Marketing 130

Rock Content

MAY 8, 2016

Marketers are creating more content than ever. According to the Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. However, producing more content is only productive when you have a solid plan in place.

Marketing Plan 72

Marketing Plan Content Marketing B2C Whitepaper 72

Pam Didner

MARCH 17, 2021

Over time, many enterprises have grown their presence and market segment share by expanding into various regions of a country or in new countries and different continents. However, it creates challenges for marketing, especially content creation and management. Before you create your marketing plan.

Marketing Strategy 97

Marketing Strategy Content Marketing Whitepaper Marketing 97

Rock Content

NOVEMBER 2, 2016

A content marketer and a product marketer can do really great work together when they make a concerted effort to integrate their specialized talents. Together, the two marketing counterparts can help target buyers understand their product within the context of what problem it solves.

Product Marketing 82

Product Marketing Product Content Marketing Whitepaper 82

Vertical Response

APRIL 12, 2024

Digital marketing revolutionizes customer engagement through social media and SEO, expands global reach, and enhances customer interactions, while content marketing helps in conveying brand stories and fosters loyalty. Exploring the Essence of Marketing Marketing isn’t merely about promoting products or services.

Marketing Strategy 53

Marketing Strategy Branding Market Segmentation Marketing Mix 53

Lynton Web

JUNE 8, 2023

When you know how your content performs, you can add content to topics that garner interest and get rid of content that doesn’t. This includes blog posts, landing pages, eBooks, webinars, whitepapers, and more. Content marketing plans typically feature different forms of content.

Whitepaper 64

Whitepaper eBook Inbound Marketing SEO 64

Backlinko

MAY 14, 2024

And inform your marketing strategies and product offerings. Google Analytics also helps with market research. Lastly, offer an incentive, like a discount or free product, to boost completion rates. Like white papers and case studies. Compile a list of phrases to gain deeper insights into your audience.

PR 103

PR Customer loyalty User-Generated Marketing 103

OnPassive Marketing

JUNE 4, 2022

Entrepreneurs understand that a comprehensive marketing plan is the only way to stand out in today’s app industry. A well-thought-out mobile app marketing approach is essential for success. Influencers can assist you in achieving your marketing goals in various ways. Mobile content marketing.

Marketing Strategy 70

Marketing Strategy Whitepaper Social Media Marketing Influencer Marketing 70

Search Engine Land

JANUARY 16, 2024

His AARRR framework extends the traditional marketing funnel past a user’s relationship with a product they buy and into their lifetime relationship with the brand they buy it from. The steps in the AARRR growth marketing funnel are as follows: Acquisition : User becomes aware of brand. It should be: Measurable.

Customer 99

Customer Customer loyalty User-Generated Traditional Marketing 99

SocialPilot

FEBRUARY 9, 2024

Table of Contents 1. Social Media Marketing + Michael A. Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Let’s begin!

Digital Marketing 92

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 92

Rock Content

JUNE 10, 2020

One of the main bets in the current market is the use of interactive content. According to a Semrush survey , 77% of marketers use Content Marketing in their companies. So why don’t we go a little deeper into this subject, which can be so important for the success of your Digital Marketing planning.

Whitepaper 72

Whitepaper User-Generated eBook Transform 72

Rock Content

JUNE 30, 2020

We have never produced so much data as we do today — and no matter when you read this, the statement will remain true because data production increases day by day. That’s why interactive content has been considered the next frontier for brands that want to invest in their content strategy. Then let’s go!

Whitepaper 80

Whitepaper eBook Transform User-Generated 80

Rock Content

APRIL 25, 2023

While we’re not recommending listicles for every aspect of your content marketing, you can see that they do have their place. ” We’re also going to talk you through how to write a listicle for the best content marketing and SEO results. In this article, we’re going to answer the question, “What is a listicle?”

Whitepaper 63

Whitepaper SEO Entertainment Education 63

Martech

APRIL 26, 2022

ABM channels include programmatic, content marketing, paid search, SEO, paid social, email nurture, and online gifting. Content writers and designers: Develop display ads, white papers, case studies, landing pages, and personalized assets for 1:Few and 1:1 campaigns. Budget for the channels you need.

Whitepaper 89

Whitepaper Price Digital Marketing SEO 89

Sprout Social

FEBRUARY 14, 2022

Say you’re sitting on a lot of content. Product photos, blog posts and how-to videos. Do you have specific goals tied to your content? If you can’t answer these questions, then you need a content marketing plan. If you can’t answer these questions, then you need a content marketing plan.

Marketing Plan 109

Marketing Plan Content Marketing Whitepaper Marketing 109

Scoop.it!

NOVEMBER 29, 2022

Content marketing costs 62% less than other marketing methods for SaaS companies. It generates three times more leads than outbound marketing. With these numbers in mind, it’s clear that content marketing is a powerful lead generation method. Identify customer pain points. Identify the keywords.

Marketing Plan 96

Marketing Plan Content Marketing Whitepaper Key Performance Indicator 96

Marketing Insider Group

JUNE 3, 2010

Too often we grab the latest product brochure, sales presentation or case study and post it online. If we pay close attention to avoid the common mistakes, content marketing can drive leads that are more relevant, targeted and qualified than a traditional outbound push. Know your prospects pain points. Know them all.

Content Marketing 77

Content Marketing Telemarketing Inbound Marketing Customer loyalty 77

Marketing Insider Group

JULY 13, 2010

In this post I will review a whitepaper produced last month by Toolbox.com in conjunction with PJA Advertising + Marketing called “ Top 5 Trends in B2B Social Media Usage: What Every Marketer Should Know “ (registration required) on social media usage. You are most certainly not the only one.

Whitepaper 78

Whitepaper Telemarketing Customer loyalty Inbound Marketing 78

Rock Content

SEPTEMBER 28, 2016

Long-form and short-form content both have their place in a content marketing strategy. Short-form content is a great tool to capture and engage an audience, while long-form educates and informs. However, both types of content have potential downsides. How to Ensure Short-form Content Captures and Engages.

Whitepaper 84

Whitepaper Education Thought Leadership Food 84

Hubspot Marketing

APRIL 21, 2022

Download a content map template. To help you brainstorm and map out content ideas for targeting specific segments of your audience, we've created a new free template resource: The Content Marketing Planning Template. Identify awareness stage content. Identify consideration stage content. Whitepapers.

Price 145

Price CRM Marketing Marketers 145

Rock Content

AUGUST 20, 2020

And it’s important to note: we’re not talking about copying content that your competitors produce. The idea here is to make the most out of the existing content production gaps in your market niche. Typically, companies that sell a product/service similar to yours are also competitors in content creation.

Whitepaper 78

Whitepaper eBook Inbound Marketing Product 78

Duct Tape Marketing

AUGUST 8, 2014

A haircut may come with a beer, great conversation, hairstyling tips, full shampoo and conditioning with top-notch mens hair products, and a massage chair. Sloppy marketing may indicate that the product cuts corners as well. Many barbershops go beyond a simple haircut to treat customers to a grooming extravaganza.

Whitepaper 63

Whitepaper Real Estate Copywriting Shipping 63

Sachs Marketing Group

JUNE 21, 2023

Without brand awareness, even the best products can get lost in the crowd. Brand awareness refers to the extent to which consumers recognize and recall a particular brand among others in the market. It represents the familiarity consumers have with a brand’s unique attributes, products, or services.

Digital Marketing 52

Digital Marketing Branding Transform Customer loyalty 52

Marketing Insider Group

SEPTEMBER 15, 2010

In social media content is not necessarily about creating white papers or videos. It can include 140 character tweets, photos, brief product updates or FAQs. And something that is often overlooked: simply sharing the valuable content of others.

Whitepaper 76

Whitepaper Telemarketing Customer loyalty Social Media Marketing 76

Duct Tape Marketing

OCTOBER 9, 2015

Did they download a free white paper? Which part of your service or product is often the subject of your client’s delight? There is a lot of talk about “big data” and “data analysis tools” in the content marketing space right now. Use the data. Look at the sales and customer service cycle of your best clients.

Whitepaper 68

Whitepaper Copywriting Analytics Email Marketing 68

Pam Didner

APRIL 2, 2021

What is content marketing? What are the Different Types of Content Marketing. What are the Benefits of Content Marketing. What is a Content Marketing Strategy. How to Build a Content Marketing Strategy. How Does Content Marketing Help SEO. Content Marketing Tools.

Content Marketing 106

Content Marketing Marketing Marketers Marketing Plan 106

Adobe Experience Cloud Blog

JANUARY 7, 2015

Targeting your audience effectively is crucial to your entire marketing plan. According to AdAge, 40% of the average marketer’s budget is wasted. One of the biggest ways to cut down on marketing budget waste is to stop wasting resources on unutilized platforms. Today content is at the heart of our marketing strategies.

Transform 134

Transform Whitepaper User-Generated Thought Leadership 134

Pam Didner

JULY 15, 2022

With many available options, from ghostwriting to outsourcing in various forms, businesses have been more focused on quantity as a priority to catch up with search engine optimization (SEO) and the buzz of content marketing. Encourage SMEs to think about customer pain points or product performance issues. Provide a template.

Content Marketing 87

Content Marketing Whitepaper Manufacturing Marketing 87

Scoop.it!

OCTOBER 20, 2022

Content marketing plays an essential role for both B2C and B2-B businesses. The best way to develop a successful B2B content marketing strategy is to understand precisely which business you cater to, where they’re coming from, and how you can continuously deliver on their expectations and business needs.

Content Marketing 103

Content Marketing Whitepaper eBook B2C 103

Marketing Insider Group

JULY 19, 2011

Blogging should be one of the first thing every marketer considers when starting their marketing plan, when distributing budgets, or when assessing their results. Because customers want it, because it’s cheaper than other marketing tactics and because it works. Create content that helps them.

Inbound Marketing 81

Inbound Marketing Whitepaper Marketing Mix B2C 81

Marketing Insider Group

JANUARY 19, 2021

“Does content marketing work? And yes, content marketing works. You might see results more quickly, depending on how much effort you put into strategy, production, and promotion. You might see results more quickly, depending on how much effort you put into strategy, production, and promotion. Engagement?

Content Marketing 145

Content Marketing Whitepaper Key Performance Indicator Marketing 145

Exposure Ninja

JULY 21, 2022

Research Your Competitors’ Content Strategies. Create an On-Site Content and SEO Strategy. Increase and Improve Your Website’s Content. Create a Content Marketing Strategy and Stick to It. SEO & Digital Marketing Jargon Buster. Create an On-Site Content and SEO Strategy.

Health 98

Health SEO Advertising Advertisers 98

Scoop.it!

FEBRUARY 21, 2023

Is your accounting firm making the most of that traffic with your content marketing? It may seem like an extra task on your to-do list, but content marketing can provide real benefits. Benefits of content marketing for accountants First of all, it’s crucial to understand what content marketing is.

Content Marketing 80

Content Marketing Whitepaper Customer Journey Finance 80

Marketing Insider Group

DECEMBER 1, 2010

I especially was glad to see content programs listed under your insight-driven marketing comment. I think that too often content planning is still more than an after-thought rather than part of an overall customer engagement strategy. I think we see something closer to the right mix.

Transform 77

Transform Whitepaper Telemarketing Customer loyalty 77

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. What about the buyer?

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Marketing Insider Group

MAY 18, 2010

Using social media as a direct response vehicle - The reason for much of the success from B2C marketers is that the majority of their products are impulse purchases (i.e. For B2B companies, social media is more about interaction and knowledge sharing (think whitepapers, videos, thought leadership blogs, etc.).

Social Media Marketing 76

Social Media Marketing B2C Telemarketing Whitepaper 76

Exposure Ninja

SEPTEMBER 18, 2023

If you’re unsure what type of marketer you want to be or where to learn the skills you need to become a marketer, you’ll have a much better idea by the end of this guide. This could be within an ad, on a website or another piece of content. Why is planning important to marketing in particular?

PR 52

PR Copywriting Marketing Marketers 52