Martech

NOVEMBER 20, 2024

It doesn’t take long to realize that great content marketing strategies require more than just a color-coded content calendar. What’s challenging is staying on brand, while organizing content topics, copy, assets, contributors and deadlines. Did Sam send us that image for next week’s blog post? Processing.

Content Marketing

Sprout Social

JULY 30, 2025

Defining content marketing return on investment (ROI) isn’t a one-size-fits-all task. When marketing efforts span multiple teams and channels, data becomes vast and fragmented, making it challenging to consolidate and analyze for clear ROI. What is content marketing ROI? ROI also shapes your career.

Content Marketing

Search Engine Land

JULY 15, 2024

Two tactics that should absolutely be integrated for the best results are SEO and content marketing. This article examines how to combine your SEO strategy with your content marketing efforts to create an integrated SEO plan. What is content marketing? What is content marketing?

SEO

Scoop.it!

OCTOBER 24, 2024

Content marketing is an increasingly vital digital marketing strategy for law firms to attract new leads, establish authority and brand awareness, and widen the client base. However, legal content is often associated with being dry and dull.

Law

Businesses Grow

NOVEMBER 11, 2024

I recently saw a post touting the importance of a “timeless content marketing strategy. ” It occurred to me that there are many exceptions to the “rules,” and maybe it’s time to disrupt the traditional notion of content marketing. 2) Develop a content calendar.

Marketing Strategy

Scoop.it!

AUGUST 29, 2024

On that note, let’s go forward and dive into this topic a little more, including why content curation should be part of your strategy and some of the best practices you can leverage to improve your performance. Why should content curation be part of your content marketing strategy?

Content Marketing

Marketing Insider Group

AUGUST 27, 2024

Digital Marketing Strategies Digital marketing is a cornerstone of successfully promoting a manufacturing company. Your customers will look online for service providers, so you have to do everything in your power to increase your visibility in the places they’re searching.

Manufacturing

Orbit Media Studios

OCTOBER 30, 2024

For marketers, AI brings both excitement and anxiety. This is especially true for content marketers and SEOs. Today, we explore the big topic: AI and the disruption of search marketing. Your marketing goals and Google’s profit model are not aligned. Everything before this time was pre-AI. Don’t despair.

SEO

Aspiration Marketing

SEPTEMBER 23, 2024

With advancements in AI technology, your content creation process can become not just easier, but also more efficient and creative. If you're wondering how AI can elevate your writing and content strategy, you're in the right place. Let's dive into how AI can be your new best friend in content creation.

Place

Hubspot Marketing

DECEMBER 30, 2024

So, you might monitor how well your online content i.e., blogs and landing pages performs, for example. Equally, you might track your LinkedIn content's success or how well your email campaigns perform. You can then use the performance data to improve your content marketing strategy. Choose your goals.

eCommerce

Scoop.it!

OCTOBER 2, 2024

Hence, in this article, we will explore different types of UGC, strategies to encourage and manage it , and the benefits of incorporating UGC into your broader content marketing efforts. Encouraging loyal customers to write guest posts for your blog not only diversifies content but also builds community trust.

User-Generated

Orbit Media Studios

JANUARY 8, 2025

In a split second, they answer the question Am I in the right place? So put trust seals all over the place. Great Places to Work award goes on your careers page. But content marketers often collaborate with influencers on podcasts, events and webinars. What Do Experienced Marketers Do Differently?

Copywriting

Martech

NOVEMBER 12, 2024

Change is tough, especially when it makes people question if there’s still a place for them in the new landscape. That’s where training steps in, giving employees the tools they need to feel prepared, confident and, most importantly, valued.

Marketers

Hubspot Marketing

SEPTEMBER 9, 2024

In a world driven by content marketing , understanding how your target audience prefers to consume information is critical to getting your messages seen and heard. Out of these video subscription services, the most popular is Netflix (77%), followed by Amazon Prime Video (64%), with Hulu and Disney+ neck-and-neck for third place.

Gen Z

Hubspot Marketing

JUNE 19, 2025

Why Companies Reach Out for a Content Audit Before I begin working with clients, a CMO or VP of marketing already has had a long-time conviction that content is important. Put another way, they know they can’t afford not to invest in quality content marketing. They’re making great content.

Marketing

Orbit Media Studios

NOVEMBER 13, 2024

By Andy Crestodina Every year, we ask 1000+ content marketers 22 questions about content marketing. It shows the changes over time in article length, publishing frequency and marketing challenges. Many of our content heroes share their insights below. Less experienced marketers are more likely to struggle.

Marketers

Buffer Marketing

OCTOBER 3, 2024

Your social media success hinges on creating content that makes your audience tick. But.how do you even find content ideas that resonate? This article will share nine places to find content ideas — ensuring you never have to stare at an empty content calendar (wondering ‘what should I create?’)

SEO

Backlinko

JANUARY 6, 2025

Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Content Marketing MX Store $65M Search Marketing Who Is Elijah $13M Operational Efficiency Whether your goal is to do $1M or $100M, it comes from executing the fundamentals.

eCommerce

Hootsuite

JULY 26, 2024

The thing is, your own performance analysis is much more valuable when your marketing efforts are placed in the context of your industry niche. There are solid competitive analytics features here, but they lack some of the customization options savvy social marketers may look for. See how Sprout Social compares to Hootsuite.

Analytics

Hubspot Marketing

OCTOBER 31, 2024

Instead of trying to compete for web traffic everywhere, zoom in on one or two places where you can truly win. This means obsessing over a few key areas — whether that’s one platform or a specific content style — and becoming the best in those spaces. Personality content is the future of content marketing.

Logistics

Marketing Insider Group

SEPTEMBER 3, 2024

However, it doesn’t matter if you’re promoting a small startup or a well-established brand; online marketing can be overwhelming, and you’ll need a strategy in place to thrive. As you focus on SEO, social media, content creation, and PPC campaigns, it’s easy to overlook critical steps.

Digital Marketing

Martech

JULY 10, 2024

It was my job to gently educate these skeptics on why their target audience was on the social platform in the first place and see the opportunity to meet their needs in a new way — not just pushing the product.

User-Generated

Hubspot Marketing

OCTOBER 22, 2024

For example, he asked the tool to create a chart demonstrating how different topics performed in the email marketing channel. Image Source Use Case #2: Real-time insights for content optimization. As a content marketer, I’ve focused heavily on using AI to build more efficient workflows. I get it: reporting is a chore.

Analytics

Orbit Media Studios

JUNE 24, 2025

Many locations The signup form is all over the place, starting with the top of the blog main page. If you have a documented content marketing mission statement , this is easy. Is it placed in a high-visibility area? Does it stand out from surrounding content? Notice the sticky footer on this page. Don’t hold back.

Law

Marketing Insider Group

JANUARY 6, 2025

If you have a strong brand in place, it is going to become much easier to market your product. Make sure this unique advantage is prominent in all your marketing and advertising messaging. Placement you will also need to consider where you place your product. In other words, where will people be able to buy it?

Product

Hubspot Marketing

SEPTEMBER 24, 2024

It’s a lesson that applies to nearly all content marketing — and one I promise you’re not going to hear anywhere else. This goes against everything I’ve learned about content marketing, where more distribution equals more views. This is sound advice for any kind of marketing, not just video marketing.

Shipping

Set Up

SEPTEMBER 10, 2024

Marketers targeting Gen Z must prioritize authenticity, sustainability, and convenience to resonate with this audience. To reach them, Marketers need to remember that Gen Z is digitally savvy and accustomed to short-form, instant, and customized content. As our Gen Z coworker used to say, “Period.”

Gen Z

Martech

OCTOBER 29, 2024

Only 36% of respondents to a recent Plus Company-Statista survey of 350 marketing leaders revealed they were very happy with using their existing tools to measure the impact of their creative content. Even though most will say they agree that AI is a valuable tool, actual integration is slow. You can download it here.

New Technology

Orbit Media Studios

AUGUST 6, 2024

The Orbit Media site uses a cookie consent banner for visitors from those places. In both GA4 and Plausible, we separated the traffic from places where the banner was shown (for us, that’s California and European users) with traffic from places where the banner wasn’t shown. It tracks traffic using only Javascript. Yes, please!

Analytics

Buffer Marketing

JULY 18, 2024

Whenever I dream up a home improvement project for my place, I work the smartest and fastest when I have the right tools. The same principle applies to  digital marketing. You can send pop these links in your social media  link in bio  or make them part of your content marketing.

SEO

Search Engine Land

JULY 29, 2024

As AI becomes a bigger part of our daily lives, these platforms are becoming the go-to place for people to find information. By optimizing for AI engines, you can make sure you’re meeting users where they are and providing the high-quality, relevant content they expect.

User-Generated

Animalz blog

JULY 16, 2024

We’ll need new ways to reach people if an exponential increase in copycat content makes existing channels less effective (thanks, AI). Not necessarily in the traditional sense like getting your brand on TV or in national newspapers, but by getting your content placed in newsletters and your team on podcasts.

PR

Orbit Media Studios

AUGUST 6, 2025

Highlight those capabilities on your about page (and LinkedIn page) Support the relevant claims with strong supportive evidence (testimonials, data, case studies) Publish articles showing deep expertise on the related topics This is where your content marketing program comes in. Co-create and co-promote content.

PR

Hubspot Marketing

NOVEMBER 5, 2024

In B2B sales, though, the target audience is a wide range of people, from the CEO to the director of marketing to the content marketing manager. Messaging and Marketing How you market your products or services also varies slightly depending on your market.

B2C

Hubspot Marketing

NOVEMBER 6, 2024

Let's unpack these 21 creative lead generation ideas to spark activity on your content offers, email lists, websites, and conversion rates. And for more on lead generation, you can explore all of HubSpot's free lead generation content and resources in one place. Content Marketing Lead Generation 5.

User-Generated

Buffer Marketing

JULY 31, 2024

And given the popularity of content curation, how do you stand out and offer bits and pieces that no competitor has an eye on? This article will share content curation sources that will help you become your audience’s favorite, go-to place for information.

User-Generated

Hubspot Marketing

NOVEMBER 15, 2024

“Instead of deeply focusing on one channel because it‘s ‘what’s been done,’ holistic marketers instead consider how all of these channels have performed historically within the company to guide future direction.” Digital marketing like SEO, email, and social media. Pro tip: Make sure your messaging reflects your authentic voice.

CMO