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19 Best AI Platforms for Marketers and Marketing Analysts in 2023

Hubspot Marketing

But, with so many AI platforms hitting the market, the minutes you save using ChatGPT might be eaten up by hours of vetting which AI platforms and features are right for you. HubSpot’s also launched ChatSpot, a free conversational bot that can provide you information about your CRM. Learn more or sign up here.

Transform 141
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The Ultimate List of Types of Marketing [40 and Counting]

Hubspot Marketing

Like many of the people who work in the industry, digital marketing was born in the 1990s. Back then, email was the age of most college graduates , AT&T launched the first banner ad , and the CRM industry was just starting to thrive. Affiliate Marketing. Contextual Marketing. Conversational Marketing.

Insiders

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B2C marketing automation: The tools, tactics and prerequisites for success

Martech

And putting a brand in front of a consumer in a way that captures attention and spurs them to action is the goal of B2C marketing automation. What is B2C marketing automation? If you’ve ever visited an online retailer to browse, and perhaps even added an item to your cart but never made the purchase, the retailer probably noticed.

B2C 116
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7 Examples of Effective Cross-selling (and Why They Work)

CXL

For example, a fast-food restaurant employee asking if you’d like fries with your order or a phone retailer asking if you’d like to bundle your handset with a cover. It’s also a marketing strategy used by Amazon on every product page with its “Frequently bought together” section. Cross-selling is something you’ll be familiar with.

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How to Create Effective Follow Up Campaigns

Duct Tape Marketing

Let’s say you’re a clothing retailer who establishes a follow up campaign that’s triggered when someone abandons a cart on your website. Using a marketing automation and CRM tool to track your interactions with prospects or customers and ensure that you’re actually following through on your follow up is a critical piece of the puzzle.

CRM 74
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50 Ecommerce Marketing Tools to Boost Revenue in 2024

Customers.ai

Online spending has skyrocketed and with online retail revenue predicted to hit $1.1 For ecommerce retailers, this opens up a huge opportunity. With its intelligent search capabilities, including autocomplete and spell correction, Searchspring helps enhance the user experience and in turn, improve conversions.

eCommerce 107
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Meet Insider’s Conversational CX solution: Delight your audience across the customer journey with contextual two-way conversations

Use Insider

The emergence of Insider’s customer experience solution The journey of Insider’s conversational marketing platform began with its strategic 2023 acquisition of MindBehind, a Conversational Commerce and Messaging platform. What industries can benefit from Conversational CX solutions?