illumin

MAY 15, 2025

To boost engagement and conversions, marketers should plan targeted seasonal campaigns throughout the year. Timing is everything Seasonal shiftsdriven by weather and lifestyle events like spring planting, fall cleanups, summer gatherings, and holiday decoratingstrongly impact home and garden purchases.

Advertising 97

Advertising Advertisers Customer Acquisition Transform 97

Digital Marketer

JUNE 7, 2023

But most businesses and even beginner marketers don’t fully understand how to use social media for ecommerce. Whether you’re new to social media or looking to enhance your existing social media strategy for ecommerce, this blog is here to help. What is Ecommerce Social Media Marketing?

eCommerce 85

eCommerce Gen Z Millennials Social Media Marketing 85

Hubspot Marketing

MARCH 8, 2021

And, by July 2020, global retail ecommerce sites cumulatively saw a record 22 billion monthly visits. As brands scrambled to offer more products and services online , social media platforms -- such as Facebook, Instagram, and WhatsApp --began rolling out ecommerce tools to help businesses sell more items directly from their social pages.

Gen Z 145

Gen Z eCommerce Shoppers Millennials 145

Marketing Insider Group

SEPTEMBER 14, 2020

According to the State of Inbound report, marketers are focusing more on videos. Nearly 48% of marketers are making YouTube video a top priority, while 46% plan to focus on Facebook video. Approximately 40% of millennials trust videos, and “half of those aged 18-34 admit that they would stop what they are doing to watch a new video.”

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Hootsuite

OCTOBER 27, 2022

Delight your customers and improve conversion rates. What is conversational commerce? Conversational commerce (or social commerce , or conversational marketing) uses conversation to better serve customers. Conversational commerce takes your customer service digital. Reduce abandoned shopping carts.

Branding 114

Branding Shoppers eCommerce Millennials 114

Marketing Insider Group

FEBRUARY 5, 2024

(BigMarker) Image Source: Podia Conversion Rate Optimization (CRO) Stats The average conversion rate across all industries is 2.9%. Ruler Analytics) Professional services have the highest conversion rate at 4.6%. Ruler Analytics) B2B Ecommerce has the lowest conversion rate at 1.8%. trillion in sales in 2023.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

CXL

MAY 27, 2022

Take Omnisend , an email marketing, SMS, and automation platform for ecommerce sellers. Omnisend’s whitepaper discussing the benefits of choosing an ecommerce-first email provider is an example of one such lead magnet. This episode , for example, features Lucas Walker, Marketing Lead at Gorgias , an ecommerce helpdesk.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89