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The 2024 guide to generative AI in marketing

Use Insider

Automate customer interactions with conversational marketing Generative AI can facilitate conversational marketing initiatives by automating two-way customer interactions through chatbots, virtual assistants, and messaging platforms like WhatsApp.

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This day in search marketing history: February 10

Search Engine Land

Google Wants To Save You Money On Electricity 2009: Google was testing software that would help people better manage their home electricity use and reduce energy loss and inefficiency.

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B2B Sales In A Slow Economy: How New Business Relationships Can Fortify Your Future

Marketing Insider Group

Sectors that have maintained or even decreased their budget are the travel and global energy industries. For instance, HubSpot made their conversational marketing tool for free. The increase in budget spend can be seen across sectors like pharma, medical products, media, and technology. Be proactive.

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Why Your Business Needs a Google+ Page Too

Duct Tape Marketing

Here are some of the basics you need to know for mastering your G+ business listing and some tips on where to devote your energies to reap the greatest rewards in harnessing the power of G+ for your business marketing strategy as well as enhancing your business’ reach across the online realm: First Impressions Matter.

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Building Relationships with your Leads

Duct Tape Marketing

Building Relationships with your Leads written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. You’ve invested time and energy in social media, content marketing, you’ve created a call to action that’s been generating leads, and your email list of contacts is growing.

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Building Relationships with your Leads

Duct Tape Marketing

Building Relationships with your Leads written by Guest Post read more at Duct Tape Marketing. You’ve invested time and energy in social media, content marketing, you’ve created a call to action that’s been generating leads, and your email list of contacts is growing. Influencer marketing.

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How to Create Effective Follow Up Campaigns

Duct Tape Marketing

How to Create Effective Follow Up Campaigns written by John Jantsch read more at Duct Tape Marketing. Not only do they take time and energy to create, but there’s always that nagging question: What is the line between being persistent and being annoying? Follow up campaigns can be a tricky thing for small business owners to manage.

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