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Our buyer is in a marketing leadership role and has fundraising and event promotion goals. Andy’s prompt: Build a persona for a Marketing Director of a $10M non-profit in the midwest US with a mission to provide better access to healthcare resources in under-served communities.
The production of products and services that are deemed non-essential will be reduced temporarily. B2B businesses are careful not to market products that are non-essential for fear of backlash. Companies have also decreased their spend on promotional ads. Your business should be more than just a means to make profit.
This includes restrictions around what kind of products you can be paid to promote in branded content (things like vaping, alcohol, tobacco, weapons, weight loss supplements, etc.) ? ? At the same time, brands are keen to promote diversity and authenticity through their partnerships. Tap the link in bio to learn more. ?????.
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