Remove Copywriting Remove Customer Journey Remove Product Marketing
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10 advanced social media copywriting best practices

Sprout Social

Yet, strong social media copywriting skills remain the foundation of bringing a social strategy to life. Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience.

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CRO for PPC: Key areas to optimize beyond landing pages

Search Engine Land

Make sure to understand where and how conversions relate to your customer journey. Should you test making your customer journey uglier? You cannot use a one-size-fits-all approach to copywriting, creative production and tone of voice. Measurement tools and ‘triangulation’ Here’s another example.

Price 96
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15 Personalization Software Tools for Web, Email, SMS & More

Use Insider

This versatility helps companies make the most out of their personalization efforts by personalizing the entire customer journey, not just one or two touchpoints in it. Additionally, Insider’s Architect lets you orchestrate personalized customer journeys across all touchpoints and automate your marketing campaigns.

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Content Marketing-driven Lead Generation Ideas

Scoop.it!

The process of lead generation is basically collecting contact details from prospective customers and building meaningful relationships with them. Knowing that today’s customer journeys get longer and more complicated, marketers like to see leads as new conversions. LinkedIn slides.

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How & When to Use Generative AI [+Tools to Consider]

Hubspot Marketing

Price: Free Best for: Marketers and copywriters What we love: Content assistant can help you optimize your text for SEO. Soon, you’ll have a life-like video without hours spent on production. With, Synthesia you can easily create both training and product marketing videos. Image Source Rephrase.AI

Price 124
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How To Optimize Your Landing Page For Better PPC

Unbounce

If you need to prove product-market fit , generate more sales, or justify upgrades for a product, this is the goal you want to focus on. You’ll need to customize your copy and targeting strategy to ensure you’re communicating the transformation your offer provides while also never losing sight of your customer.

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Unprompted: Predicting how AI is changing the future of marketing

Unbounce

Louis is the Head of Marketing at Dealtale, an organization that dives into the science behind revenue generation and how marketers can use cutting-edge technology to, y’know, market better. Can you tell us a little bit about how that AI tool applies to your customer journey mapping, tool sets and so on.

Marketing 110