Neil Patel

FEBRUARY 3, 2023

As the most effective way to reach your audience, search is critical to your digital marketing strategy and each customer journey. Your customers are only a search query away, thanks to search engines like Google. Once customer meets brand, it’s like connecting with an old friend on Facebook. I hardly do. Think about it.

User-Generated 144

User-Generated SEO Transform Entertainment 144

Hubspot Marketing

MAY 16, 2023

This generative AI tool produces answers to almost any question it’s asked. Generative AI is the newest form of artificial intelligence that’s making headlines. In this post, we’ll review what generative AI is, its benefits, limitations, use cases, and tools to add to your marketing stack. What is generative AI?

Price 101

Price User-Generated CRM Copywriting 101

Search Engine Land

MARCH 10, 2023

Social media is needed to discover new things while search is used in the final steps of the customer journey. The customer journey often starts on social media or elsewhere: Real life (word of mouth, billboards). SEO copywriting" with 178%. User experience design. TV and radio (including streaming).

SEO 99

SEO Real Estate PR Customer Journey 99

Scoop.it!

SEPTEMBER 7, 2022

The process of lead generation is basically collecting contact details from prospective customers and building meaningful relationships with them. Knowing that today’s customer journeys get longer and more complicated, marketers like to see leads as new conversions. Consider hosting free webinars. Write more blogs.

Content Marketing 76

Content Marketing Affiliate Marketing Whitepaper User-Generated 76

Pam Didner

SEPTEMBER 16, 2020

That’s not an easy feat as it requires to focus on the back-end and front-end, automation/workflows of customer journeys, and user-interface and creative design as a whole. In essence, digital marketing is a lot of work, as is demand generation and working with sales. Demand Generation. Demand Generation.

CRM 103

CRM Event Marketing Marketing Marketers 103

Unbounce

MAY 15, 2024

Segment by “logged in” vs. “logged out” users. Segment by users that converted vs those that didn’t. CPA helps you understand the financial efficiency of your marketing campaigns, ensuring you’re investing wisely and sustainably in customer growth. Segment the data by traffic source.

Non-Profit 59

Non-Profit Customer Acquisition User-Generated eCommerce 59

Unbounce

APRIL 6, 2023

With loads of different applications (from research and analytics to copywriting and design), AI is quickly becoming a part of the everyday marketing toolstack. Most AI copywriting tools can generate social media posts, Google ads, product descriptions, and everything in between. Smart Copy We’d be fools— fools!—

Product 81

Product Copywriting Price User-Generated 81

Customers.ai

DECEMBER 12, 2023

After all, technology changes fast, user expectations change fast, and those who don’t adapt, won’t succeed. Its user-friendly interface ensures beginners can swiftly set up and customize their digital storefronts while at the same time simplifying inventory management, order processing, and payment transactions.

eCommerce 120

eCommerce PR User-Generated Marketing 120

Unbounce

AUGUST 9, 2023

That way, the page can be completely focused on your campaign goal—generating leads, selling a product, or whatever else you’re trying to do. Whatever the intent of your landing page—lead generation, sales, or otherwise—it should correlate with what customers expect to see based on their search and decision to click.

Copywriting 98

Copywriting User-Generated eBook Customer Journey 98

Customers.ai

DECEMBER 12, 2023

After all, technology changes fast, user expectations change fast, and those who don’t adapt, won’t succeed. Its user-friendly interface ensures beginners can swiftly set up and customize their digital storefronts while at the same time simplifying inventory management, order processing, and payment transactions.

eCommerce 84

eCommerce PR User-Generated Marketing 84

Martech

NOVEMBER 16, 2022

I contribute to two publications, write marketing collateral for my company and generate numerous bits and pieces to support customer engagement every week. Thus, the idea of using artificial intelligence (AI) to generate content is very appealing. Should we be skeptical of AI-generated content?

User-Generated 108

User-Generated Copywriting Communications Price 108

Use Insider

DECEMBER 14, 2023

The emergence of generative AI The emergence of Generative AI has marked a transformative milestone. Its ability to analyze inputs, generate marketing campaigns, and provide highly relevant segments in real time has revolutionized how marketers approach customer journey creation and engagement.

Product 52

Product Transform Branding Customer Journey 52

Marketing Insider Group

FEBRUARY 5, 2024

Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks. Semrush) 75% of users don’t look beyond the first page of search results. Search Engine Journal) 97% of marketers incorporate customer data into their decision-making process.

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87

Hubspot Marketing

DECEMBER 11, 2023

Hampering Creativity 64% of marketers share a common concern — they believe that generative AI will alter (40%) or hamper (24%) the creativity of those who use it. Image Source In our marketing and AI survey , 36% of marketers agree that Generative AI will boost the creativity of those who use it. We think so.

User-Generated 93

User-Generated Marketing Marketers Copywriting 93

Litmus

JANUARY 5, 2024

Plus, read reviews on sites like G2 and Capterra to see what users say about the tool’s interface. Customization options Customization is essential for email marketing because it allows you to establish a brand image. HubSpot has a user-friendly email builder. Or create templates explicitly tailored to your brand.

Email Marketing 111

Email Marketing Price eCommerce User-Generated 111

Unbounce

MAY 13, 2024

A prolific international keynote speaker, Oli is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike. More blog posts by Oli Gardner What should you A/B test?

Price 105

Price eCommerce User-Generated Copywriting 105

Unbounce

MARCH 8, 2024

They help identify barriers to conversions, improve user experiences, test hypotheses , gather feedback, and measure results. Conversion or sales funnel In marketing, a funnel is taking someone through the customer journey—from visiting your website to signing up for your newsletter and purchasing a product. Think heat maps.

Transform 52

Transform Analytics Copywriting Marketing 52

Exposure Ninja

OCTOBER 16, 2023

Customer Journey The customer journey is a consumer’s entire journey with your brand, before and after purchase. This will begin when a consumer becomes aware of your business, through to them making a purchase and becoming a customer, until they stop being a customer.

PR 52

PR Marketing Marketers User-Generated 52

CXL

MAY 27, 2022

Done right, demand generation can supercharge growth. Demand generation tactics address two of the biggest marketing challenges: raising brand awareness and generating leads. That’s why you need a demand generation strategy. The state of demand generation in 2022. Demand generation works best with a plan.

Thought Leadership 96

Thought Leadership eBook User-Generated CRM 96

Unbounce

OCTOBER 24, 2023

A SaaS can sometimes offer a freemium or a free trial —that’s when you either have a free tier (which customers can use for no charge, but usually with fewer bells and whistles), or a specified amount of time (often 14- or 30-day trials) where users can test out the service to see if they like it before upgrading to the paid version.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

A SaaS can sometimes offer a freemium or a free trial —that’s when you either have a free tier (which customers can use for no charge, but usually with fewer bells and whistles), or a specified amount of time (often 14- or 30-day trials) where users can test out the service to see if they like it before upgrading to the paid version.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

AWeber

DECEMBER 19, 2022

2022 was a good year for email, what with all the disruptions on social media platforms, the rise of AI-generated content, and ongoing improvements in email technologies like AMP for email. Optimizing the customer journey. AI image being generated in an email using DALL-E. AI assistance in content creation.

Market Trends 131

Market Trends Email Marketing CMO Marketing 131

Moz

NOVEMBER 8, 2020

Instead of binge-watching Netflix all day and hoping some fantastic opportunity would magically come our way, the entrepreneurial among us decided to see how we could use our current skills to generate revenue. The marketing funnel (customer journey). As the journey continues, prospects move closer to becoming customers.

Digital Marketing 64

Digital Marketing Outbound Marketing Marketing Marketers 64

CXL

JUNE 16, 2022

By recommending a product or service that can help further solve a problem, enhance the experience, or make customers feel more complete, Amazon encourages further spending. From this small addition to each page, Amazon generates over a third of sales on its platform. Cross-selling vs. upselling vs. down-selling.

User-Generated 107

User-Generated Real Estate Price Retail 107

Neil Patel

SEPTEMBER 23, 2020

billion users have email addresses, out of which the clients you’re trying to target or retain already have active email addresses. This stays true irrespective of your industry, and is, in fact, used by companies to grow their business and generate higher revenue. And that’s not it! Lead Conversion.

Email Marketing 143

Email Marketing Key Performance Indicator Marketers Marketing 143

Unbounce

APRIL 18, 2024

billion email users (more than half the population of earth!), Of course, not all of those billions of people are prospective customers for your business. Recommended reading : How to create a customer journey map that works in 30 minutes (free template) 4. Updated on April 18, 2024. and that number will grow to around 4.73

Email Marketing 52

Email Marketing Law Marketing Marketers 52

Rock Content

AUGUST 25, 2020

Content personalization consists of using customer (or user) data to deliver publications, messages, and offers based on the interests, behavior, or maturity of the customer within the purchase journey. For example, what you see on Netflix or Amazon Prime is not the same as what other users see. Pure customization!

Transform 72

Transform User-Generated Whitepaper Law 72

Rock Content

MARCH 17, 2023

Ultimately, the ideal blog post length depends on the characteristics of the persona , the user’s search intent, the purpose of the strategy, the type of content, and other elements. When you look up on Google “how long should a blog post be for SEO”, generally, you’ll find that it’s the long-form blog posts that do best.

SEO 72

SEO User-Generated Thought Leadership Copywriting 72

Unbounce

JULY 12, 2023

How you can improve your prompts to get better AI-generated results? She mentioned she’s creating a landing page , and she used a combination of Smart Copy and Chat GPT to create placeholder copy for the meantime until the Copywriter is available to get in there and write the actual final copy.

User-Generated 96

User-Generated Whitepaper B2C Product 96

CXL

OCTOBER 1, 2022

Demand generation helps you influence buyers where they’re having those conversations and in those unattributable spaces. This is especially important given the recent shift in data privacy, with the phasing out of third-party cookies and Apple’s update asking apps not to track users. Dark funnel marketing is a shift in mindset.

SEO 86

SEO User-Generated Branding Copywriting 86

Unbounce

SEPTEMBER 1, 2020

Though there are various ways to use calls to action, the general rule is that it should align with a single conversion goal at the center of your campaign. Use plain language to set expectations and tell users exactly what they’ll get from clicking. Lead Generation: A lead generation call to action helps identify viable leads.

User-Generated 145

User-Generated eCommerce Shoppers Real Estate 145

Duct Tape Marketing

JANUARY 6, 2021

They understand that the customer journey isn’t linear. Ability to simplify complex information into a user-friendly format. Content Marketers, The Copywriter Club, Remote Marketing Jobs). What’s an example of a lead-generating campaign you’d be excited to work on here? Facebook groups. Job boards.

Management 80

Management Marketing Marketers Copywriting 80

AWeber

DECEMBER 19, 2022

2022 was a good year for email, what with all the disruptions on social media platforms, the rise of AI-generated content, and ongoing improvements in email technologies like AMP for email. Optimizing the customer journey. All while using proven copywriting formulas, the tone-of-voice and word count you tell it to.

Market Trends 77

Market Trends Email Marketing CMO Marketing 77

Sachs Marketing Group

NOVEMBER 10, 2023

There are different types of content uniquely suited for ecommerce websites, each designed to engage shoppers at various stages of their journey. It’s a blend of information, persuasion, and entertainment crafted to provide value at every touchpoint in the customer journey.

eCommerce 52

eCommerce User-Generated Entertainment Shoppers 52

Duct Tape Marketing

MARCH 23, 2023

It's something that is often thought as a reserved for a select few copywriters, marketing gurus, great communicators. Look with HubSpot CRM, get realtime data at your fingertips so your teams stay in sync across the customer journey. Plus, HubSpot's user-friendly interface sets you up for success from day one.

Transform 73

Transform CRM Product Copywriting 73

Content Marketing Institute

NOVEMBER 27, 2018

In other words, brands generate a 3,800% ROI on email marketing. Brands generate 3,800% ROI on #email marketing via @litmusapp #research. HANDPICKED RELATED CONTENT: 8 Copywriting Techniques to Boost Email Conversions. It found that people who purchase a second time are far more likely to become life-long customers.

Email Marketing 93

Email Marketing CRM Real Estate Shipping 93

Litmus

SEPTEMBER 25, 2018

Perhaps your initial plan for an email is solid, but that plan slowly changes as the in-progress email is passed from copywriter to designer to developer. Copywriters, designers, and developers can refer back to the email brief to ensure what they’re doing is appropriate and that there’s no scope creep. Answer these key questions.

Copywriting 79

Copywriting Key Performance Indicator Email Marketing Customer Journey 79