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7 Digital Marketing Services Every Business Needs

Marketing Insider Group

Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. Using SEO-based research and keywords to optimize content for high ranking on SERPs. SEO Marketing Google processes 40,000 search queries every second, and is responsible for more than 75% of organic B2B search traffic. Content Creation.

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A marketer’s guide to AI: Working with text generators

Martech

Blog posts, eBooks, email and social post copy, and visual assets like images and videos are available with the push of a few keys on your keyboard. This learning phase is made more complex by the huge number of marketing-focused, third-party AI tools being released.

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Call To Action In Writing: 7 Powerful Examples

CXL

Careful attention to CTA (call to action) copywriting is the difference between brands that drive conversions and those that only drive traffic. That action might be to: Download an ebook or guide; Sign up for a free trial; Register for an upcoming webinar; Browse products in your online store; Book a sales demonstration.

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32 Free Online Marketing Classes to Master Your Marketing Skills

Hubspot Marketing

Given the frequency at which new technologies and software are developed, it can be overwhelming to try to keep up your knowledge by only reading blog posts and ebooks. I've taken a few awesome courses and certifications through HubSpot Academy , including an inbound marketing certification and a content marketing certification.

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Why UX Design Is Important: A Vital Element for Your Digital Journey

Rock Content

Embracing ways to blend SEO and UX can help you take your website, blog content, and online experiences to the next level and beyond. Paying attention to UX design is an effective way to honor today’s “human first” approach to everything from SEO to digital product design. Here are key tips for getting started in the right direction.

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5 AI writing assistants in action

Martech

Some are confident in AI’s capability to deliver high-performing copy for ads, landing pages and even white papers and ebooks. In turn, more realistic marketers and copywriters assert the stark superiority of human writing over AI. Here’s a sample prompt to get started: “Act as a copywriter.

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Why This Amount Is All the Marketing Budget You Need

Marketing Insider Group

In looking across our clients and some of most successful brands doing content marketing today, we have found that number is around $8,000 a month. Digital advertising has the most significant chunk of companies’ budgets, followed by social, website, SEO, and mobile marketing. Keyword Research and SEO Audits.

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