Hubspot Marketing

MAY 3, 2017

Given the frequency at which new technologies and software are developed, it can be overwhelming to try to keep up your knowledge by only reading blog posts and ebooks. I've taken a few awesome courses and certifications through HubSpot Academy , including an inbound marketing certification and a content marketing certification.

Inbound Marketing 144

Inbound Marketing eBook Social Media Marketing Copywriting 144

Hubspot Marketing

OCTOBER 25, 2023

In this blog post, we’ll discuss some vital copywriting lessons you should apply to your CTAs to drive traffic, generate more leads, and convert users into customers. In marketing, CTAs appear throughout campaign copy to convince your audience to take the next step down the sales funnel via a button or hyperlink. Download an ebook.

Whitepaper 110

Whitepaper Copywriting User-Generated PR 110

Hubspot Marketing

MARCH 28, 2019

No matter what industry you’re in, email list building is still an important and high impact marketing activity. Though you may see the occasional article proclaiming “email marketing is dead,” you can safely continue your campaigns, and know that “the money is in the list” ( as they say ).

eBook 142

eBook Copywriting User-Generated Entertainment 142

Litmus

JUNE 12, 2020

Most spend weeks producing an email, and the bigger the team, the longer the production cycle. So, what goes into getting an email ready to send? What we call the “pre” pillar of your email marketing program includes: Email conception and planning. Copywriting. Graphics + design. Coding and development.

Copywriting 72

Copywriting eBook Email Marketing Branding 72

Rock Content

FEBRUARY 15, 2024

Among other things, user or buyer personas can help you improve UX by: Making it easier to move into your end user’s head when designing or revamping digital experiences Streamlining communication between all members of your creative team, including designers, copywriters, marketers, and so forth.

Copywriting 83

Copywriting Energy eBook Product 83

Digital Marketer

JULY 7, 2023

Integrate ChatGPT Into Your Overall Marketing Strategy Aim to make ChatGPT a core part of your comprehensive marketing plan—aka, turn it into your very own Virtual Writing Assistant. You can still have copywriters and editors and integrate ChatGPT as one of the steps in crafting your content.

Marketing Strategy 78

Marketing Strategy Content Marketing Marketing Marketers 78

AWeber

DECEMBER 5, 2022

Communicate like a human and a friend, not an automated marketing robot. Even though you’re writing an email, you want your content to feel like it was written by a human who’s speaking to other humans. Some email copywriters imagine their ideal reader sitting across from them as they write. Add some testimonials.

Customer 96

Customer Shipping Direct Mail Copywriting 96

Martech

MARCH 13, 2023

Some are confident in AI’s capability to deliver high-performing copy for ads, landing pages and even white papers and ebooks. In turn, more realistic marketers and copywriters assert the stark superiority of human writing over AI. Here’s a sample prompt to get started: “Act as a copywriter.

Whitepaper 79

Whitepaper Copywriting Transform User-Generated 79

Litmus

OCTOBER 28, 2021

We recently wrapped up the second (and final) day of Litmus Live—THE conference for email marketers. Our notebooks are filled with takeaways from our phenomenal lineup of marketing leaders and email marketing experts. — Rut Dawson – Email Marketing (@rutdawson) October 27, 2021.

Email Marketing 85

Email Marketing Copywriting CMO Communications 85

Hubspot Marketing

MAY 14, 2019

Acquisition Marketing. Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Affiliate Marketing. Contextual Marketing.

Stealth Marketing 143

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 143

Neil Patel

MARCH 15, 2021

Is email marketing dead? With all the talk of video, artificial intelligence, virtual reality, and chatbots, it sometimes seems like email is long past its prime. But if you think email is dead, you’re missing out on the real metrics. Despite the rise of social, people use email more than other platforms.

Email Marketing 145

Email Marketing Whitepaper Marketing Marketers 145

Adobe Experience Cloud Blog

SEPTEMBER 6, 2012

You need content to fuel your social marketing , email marketing, lead nurturing, and scoring.Your content needs to be thought provoking, inspiring, and it needs to have the right ingredients to incite an emotional response from your audience. Partner ebook co-creation. Content feeds the beast! Whitepapers.

Management 118

Management Content Marketing Thought Leadership Whitepaper 118

Litmus

JULY 17, 2019

More people are accessing email on a wider variety of devices and types of connections than ever before. And email subscribers themselves are more diverse than at any other point in email’s 47-year history. But what does all of this change mean for email marketers? .

Copywriting 60

Copywriting Email Marketing Branding eBook 60

Marketing Insider Group

NOVEMBER 9, 2020

Distribution methods: Social media, third party sites, email marketing, etc. Landing page copywriting. Email Nurturing. As you’ll recall, content marketing ROI is elusive to many organizations. It could be that someone provided their contact information to download a gated eBook. Goal tracking.

CMO 117

CMO Marketing Marketers SEO 117

Exposure Ninja

JUNE 23, 2022

There are many different facets to digital marketing, and providing yourself with a general education in all of these different areas — from Search Engine Optimisation (SEO) and social media to email marketing — is essential if you are to understand how different disciplines work together to drive success.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketing 98

AWeber

SEPTEMBER 19, 2023

You don’t have to be an expert copywriter to create an enticing product description. That may be why social media marketing ranks up there with email marketing for small businesses: Of course, it’s not as simple as signing up for Instagram. High-resolution images.

Shipping 64

Shipping Transform SEO Promotion 64

Neil Patel

DECEMBER 3, 2020

Email beats all other marketing channels and can generate $37 for every $1 you invest. Even though email marketing can generate a ton of revenue, it’s still not easy. You need to know which email tools are best, how to use them so you don’t end up in spam folders, and how to create emails that convert.

Email Marketing 111

Email Marketing eCommerce Marketing Marketers 111

Neil Patel

APRIL 22, 2021

Don’t be afraid to offer a free trial or a free ebook. There are at least 8 ways to convert these free members into paying customers through email marketing. an ebook or software), even a slight delay in giving people what they want will affect your conversion rate negatively. . But, it’s a different ball game today.

eBook 145

eBook User-Generated Copywriting Non-Profit 145

Neil Patel

APRIL 20, 2021

Influence marketing is here to stay, so you should embrace it. online course, ebook, software), so you naturally want others to believe in it, too. Email marketing is the most effective lead generation tactic , followed by websites/landing pages and then content marketing. Copywriters know how to sell benefits.

Millennials 137

Millennials User-Generated Education Advertising 137

Unbounce

MARCH 12, 2024

Ebooks and guides Pen a page-turning ebook thriller, a guide to urban beekeeping, or a cookbook with the delicious recipes your grandma brought over from the old country. For ebooks, familiarize yourself with formatting tools like Scrivener. Gumroad What it is: Gumroad is like a friendly neighborhood market for creators.

Product 59

Product eCommerce eBook Shipping 59

Digital Marketer

FEBRUARY 23, 2023

It’s an 8-stage process that will turn strangers into buyers into active promoters, and you can incorporate all elements of marketing (AI, email marketing, social media marketing, copywriting, etc.) Download this ebook and start solidifying your strategy today. #2: TAKE ACTION!

Energy 79

Energy Copywriting Marketing Marketers 79

AWeber

DECEMBER 13, 2023

Whether you’re selling webinars, ebooks, coaching services, cupcakes -- or anything in between, a product landing page can help boost your sales. It’s a one-page space to showcase your product in the best light, with copywriting and visuals designed to inform and sell. Integration with your email marketing platform and website.

Product 104

Product Price Copywriting Shipping 104

Litmus

JULY 25, 2019

At Litmus, we’ve invested in tools to help make more accessible emails , talked about it on our podcast , and written about it extensively in The Ultimate Guide to Email Accessibility ebook. And, at Litmus Live , we have a number of amazing talks lined up on creating more accessible emails for subscribers. .

Email Marketing 59

Email Marketing Logistics Health Retail 59

Exposure Ninja

SEPTEMBER 18, 2023

Suppose you want to get recommendations on the best software to use to help you with your copywriting. If you type “software” into the Reddit search bar while in the r/copywriting subreddit, you can see where people have asked a similar question or where they have made recommendations. What’s Next?

PR 52

PR Copywriting Marketing Marketers 52

Marketing Insider Group

FEBRUARY 5, 2024

(Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks. Insider Intelligence) 61% of marketers consider AI a crucial component of their data strategy. billion by 2025.

Digital Marketing 88

Digital Marketing Marketing Strategy Shoppers User-Generated 88

CXL

MAY 27, 2022

The team creates tons of material and makes it freely available to its target audience as blog posts, ebooks, guides, webinars, YouTube videos, and newsletters. Someone who prefers to read might download an ebook after reading a blog post. Every week, I receive emails from people thanking me for a specific tactic or piece of advice.

Thought Leadership 96

Thought Leadership eBook User-Generated CRM 96

Litmus

JANUARY 3, 2019

It’s no different in email marketing. But creating effective welcome and onboarding emails is hard ! Live Optimization is one of the most popular sessions at our Litmus Live conferences because our panel of email experts helps marketers improve real-life emails and everyone learns in the process.

eBook 62

eBook Copywriting Email Marketing Marketing 62

Neil Patel

JANUARY 20, 2021

You can set up an email capture form to get people on a notification list. It could be a coupon code, an ebook, or anything related to your business. You need to plan a strategic email outreach campaign to influencers, transitioning from just a good content strategy to boost post views. Why not turn it into an event? The result?

User-Generated 145

User-Generated Promotion Social Media Marketing Branding 145

Litmus

APRIL 29, 2021

Your initial plan for an email isn’t very well thought out. Your initial plan for an email is solid, but that plan slowly changes as the in-progress email is passed from copywriter to designer to developer. Having an email brief for every email you create is a powerful solution to these problems.

Copywriting 133

Copywriting Key Performance Indicator Email Marketing CMO 133

Exposure Ninja

OCTOBER 16, 2023

This section includes some of the most common types of marketing. Inbound Marketing Inbound marketing is where consumers contact you after coming across your business organically. Content Marketing Content marketing consists of any content you create as part of your marketing efforts.

PR 52

PR Marketing Marketers User-Generated 52

Unbounce

OCTOBER 20, 2023

He’s obsessed with identifying and reversing bad marketing practices, and his disdain for marketers who send campaign traffic to their homepage is legendary, resulting in landing page rants that can peel paint off an unpainted wall. Make your copy clear and unambiguous Generic CTAs are the death of your conversion rates.

Whitepaper 105

Whitepaper eBook Promotion Communications 105

Orbit Media Studios

NOVEMBER 21, 2022

Keep the masses away and let the marketing team do what they do best. As a copywriter who’s faced revision by committee, I see their point — and use that anecdote whenever I can because you shouldn’t argue with babies. Copywriting Pro-tip: Avoid the word “success.” Of course, some copywriters argue the opposite.

Copywriting 63

Copywriting Logistics Customer Marketing Strategy 63

AWeber

JANUARY 23, 2024

Sending email newsletters is widely recognized as one of the most effective ways to reach, engage, and convert your audience, with over 90% of marketing professionals describing email marketing as at least somewhat critical to business success. The email marketing plan includes up to 100,000 subscribers.

Price 89

Price eCommerce User-Generated Affiliate Marketing 89

CXL

OCTOBER 1, 2022

industry conferences, marketing meetups, VC groups, etc.). The parts of digital marketing we can track— email marketing , paid social, content syndication—are the tip of the iceberg. It’s easier to secure a budget from stakeholders if you can show the number of conversions from email marketing or display ad campaigns.

SEO 86

SEO User-Generated Branding Copywriting 86

Pam Didner

APRIL 2, 2021

Some even consider apps, social media posts, email or lead magnets as different types of content marketing. Apps and email are “channels” to house content, so I don’t include them as content marketing types. Lead magnets can be case studies, eBooks, templates or checklists. Case studies. White papers. Slides decks.

Content Marketing 106

Content Marketing Marketing Marketers Marketing Plan 106

Unbounce

SEPTEMBER 12, 2023

Lead gen landing page best practices How to create a lead gen landing page Lead gen landing page examples SHARE Hayley Mullen Hayley is a former Copywriter on Unbounce’s content team. Signed, a totally unbiased copywriter.) And that you’re offering something really great to make trading their email a total no-brainer.

User-Generated 59

User-Generated eCommerce Copywriting Whitepaper 59

Rock Content

AUGUST 25, 2020

These unique pages are highly optimized and filled with copywriting techniques. They are also ideal for instigating and directing a visitor’s attention to the CTA — usually a button to download a spreadsheet, infographic, or ebook. Email marketing. Landing pages must have a well-defined goal and audience.

Transform 73

Transform User-Generated Whitepaper Law 73