Hubspot Marketing

JUNE 7, 2022

As a direct response copywriter, I specialize in making readers take a specific action. you’ll create articles, infographics, and eBooks that build an engaged audience. Publishing easy-to-skim, value-driven eBooks for download in exchange for business-email addresses. Here's how our fictional organization, Security Software Co.,

eBook

Martech

SEPTEMBER 28, 2023

Blog posts, eBooks, email and social post copy, and visual assets like images and videos are available with the push of a few keys on your keyboard. SEO copywriting — Any copy that is meant to be read by a machine, like Google’s web crawler, can be produced by a machine. Get MarTech! In your inbox.

User-Generated

Marketing Insider Group

AUGUST 12, 2020

Although they have expanded their channels from cartoons to live-action films and even live entertainment, all their content stays true to their brand. As your B2B customer segments move along the road toward trust and loyalty, offer white papers or ebooks that help them save money, solve problems, and increase efficiency.

Marketing Strategy

Unbounce

APRIL 23, 2019

E.g. ebooks on "the complete guide to X" or blog posts on "5 reasons why." Now's a good time to invent the new ebook. Or, just keep them handy for the next time you want to try something more interesting than creating another ebook or webinar. This s**t works, until it doesn't. Get creative.

Direct Mail

Hubspot Marketing

MAY 14, 2019

Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Acquisition Marketing. Affiliate Marketing. Contextual Marketing. Email Marketing.

Stealth Marketing

Search Engine Land

APRIL 29, 2024

Instead of using static assets like whitepapers and ebooks, which have been the norm for lead generation landing pages for years, interactive content gets people actively involved, leading to better engagement and understanding. AI simplifies tasks like data analysis, ad copywriting and emailing prospects, simplifying PPC processes.

eBook

Sprout Social

JANUARY 5, 2017

That’s why professional copywriters get paid the big bucks to do it. Still, you don’t need years of training to figure out why your visitors should claim your ebook, free trial offer or product. For example, are you offering your visitors an ebook on how to learn expert copywriting techniques? A Benefit-Oriented Headline.

Copywriting

Hubspot Marketing

JANUARY 7, 2024

Content like blogs, ebooks, white papers, and guides are critical components of a solid inbound marketing strategy, and content marketers are the people who create them. Marketing Copywriting Copywriting is a foundational part of marketing and advertising. According to a 2022 survey of U.S.

Copywriting

Rock Content

OCTOBER 27, 2020

After all, who doesn’t like a post that engages and entertains while teaching something relevant? Quizzes , interactive ebooks , calculators , and questionnaires are other examples. Improve your copywriting. Investing in more efficient copywriting can be the solution to build reader loyalty to your blog.

User-Generated

CXL

MAY 27, 2022

The team creates tons of material and makes it freely available to its target audience as blog posts, ebooks, guides, webinars, YouTube videos, and newsletters. Someone who prefers to read might download an ebook after reading a blog post. Otherwise, the best you’ll achieve is entertaining window shoppers. Optimized CTAs.

Thought Leadership

AWeber

AUGUST 22, 2023

eBooks, webinars, blog posts, videos, social media threads. The issue isn’t how relevant your content writing can be in a world full of blogs, landing pages, emails, and eBooks. How it helps Legendary copywriter David Ogilvy once said that when you write the headline, you spend 80% of your advertising dollar. But you will.

Price

Rock Content

JULY 15, 2023

Once you’ve got a winning strategy in place, it’s time to start creating pieces that entertain, inform, and resonate with exactly the people you’re looking to reach. A great content catalog starts with a terrific team filled with pros – like experienced copywriters, bloggers, social media experts, and more.

Transform

Adobe Experience Cloud Blog

NOVEMBER 20, 2012

But the real challenge is to create great content, to be the thought leader for your sector, to produce blog posts and white papers and infographics and videos that your buyers see and say “Wow, that’s incredibly informative and incredibly entertaining! I’m going to both put this content to use and share it on my social network.”

Content Marketing

Dana Nicole

JANUARY 27, 2022

Topic : Copywriting. The Ultimate Sales Letter was the first copywriting book I read. While this book talks primarily about sales letters, the theory still applies to a range of copywriting projects, like landing pages, sales pages, emails, and even social media copy. The Adweek Copywriting Handbook by Joseph Sugarman.

Copywriting

Unbounce

MARCH 12, 2024

Contrast this with digital products, which can give customers wisdom, entertainment, and utility without ever weighing down a single shelf. Ebooks and guides Pen a page-turning ebook thriller, a guide to urban beekeeping, or a cookbook with the delicious recipes your grandma brought over from the old country.

Product

Unbounce

OCTOBER 15, 2024

Create high-quality content to educate and entertain prospects Publishing (genuinely helpful) content is one of the most powerful ways to attract and engage potential clients. With Unbounce, you can use our AI copywriting tool, Smart Copy , to help as well. Use a mix of formats like articles, videos, and infographics.

Marketers

Neil Patel

DECEMBER 16, 2020

In fact, a study conducted by The New York Times found that people shared content on social media for five main reasons: To reveal valuable and entertaining content to others. In the popular writing group, The Copywriter Club , the group admins have set Tuesdays as a promotional day and called it “Tuesdaytacular.”.

Promotion

Neil Patel

MARCH 9, 2023

In fact, a study conducted by The New York Times found that people shared content on social media for five main reasons: To reveal valuable and entertaining content to others. In the popular writing group, The Copywriter Club , the group admins have set Tuesdays as a promotional day and called it “Tuesdaytacular.” For self-fulfillment.

Promotion

Unbounce

APRIL 18, 2024

How to do it right: Entice them to sign up for your emails by offering a lead magnet like an ebook , a discount code, or access to exclusive content. Here’s how we at Unbounce offered a lead magnet—in this case, a free copy of our A/B testing ebook. We sent out emails that took readers to this landing page: 14.

Email Marketing

Hubspot Marketing

MARCH 28, 2019

These are things like ebooks, free email courses, webinars, etc. Here’s a great example of an exit intent popup from WaitButWhy (the copywriting is also great): You can get creative with your time-based or behavior-based targeting as well. Here are several different lead magnet ideas and formats : The ebook. The email course.

eBook

Marketing Insider Group

JULY 1, 2020

Where content stands out is that a brand owns the distribution channels – the website, the in-person events, the social media profiles, the eBook series. It’s being there when consumers need you and seek you out with relevant, educational, helpful, compelling, engaging, and sometimes entertaining information.”. It’s not rented space.

Marketing Strategy

Unbounce

OCTOBER 20, 2023

A prolific international keynote speaker, Oli is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike. Make your copy clear and unambiguous Generic CTAs are the death of your conversion rates.

Whitepaper