Unbounce

OCTOBER 20, 2023

A prolific international keynote speaker, Oli is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike. Understand the technical limitations of your audience Are they primarily iPhone users?

Whitepaper 105

Whitepaper eBook Promotion Communications 105

Exposure Ninja

SEPTEMBER 18, 2023

If you’re still confused about the TOFU joke, the best place to start your marketing learning is with some of the most popular terms used in marketing. There are often rules to follow, which vary from place to place. Suppose you want to get recommendations on the best software to use to help you with your copywriting.

PR 52

PR Copywriting Marketing Marketers 52

Sprout Social

APRIL 26, 2023

This could ultimately frame how much time or money you’re willing to invest in the first place. Below are some common yet specific goals for any given brand’s social campaigns: Email list sign-ups Contact form inquiries Trials Purchases Downloads of a whitepaper or ebook Note that all of these goals involve someone taking a measurable action.

Analytics 98

Analytics Social Media Marketing Whitepaper Promotion 98

CXL

MAY 27, 2022

The team creates tons of material and makes it freely available to its target audience as blog posts, ebooks, guides, webinars, YouTube videos, and newsletters. Someone who prefers to read might download an ebook after reading a blog post. This empowers them to hone their superpowers however they learn best.

Thought Leadership 96

Thought Leadership eBook User-Generated CRM 96

Unbounce

SEPTEMBER 12, 2023

Lead gen landing page best practices How to create a lead gen landing page Lead gen landing page examples SHARE Hayley Mullen Hayley is a former Copywriter on Unbounce’s content team. Signed, a totally unbiased copywriter.) A valuable offer, relevant messaging, clear CTA, and a little design flare is a solid place to start.

User-Generated 59

User-Generated eCommerce Whitepaper Copywriting 59

Neil Patel

MARCH 28, 2023

As part of your Facebook conversion campaign, you have to educate and persuade them first if you intend to boost your conversion rate—and to do that, you need a system in place to communicate with them regularly. One of the first places to start is the platform and device placement. Sounds easy enough, right? What motivates them?

User-Generated 145

User-Generated Advertising Advertisers eBook 145

Adobe Experience Cloud Blog

NOVEMBER 20, 2012

But the real challenge is to create great content, to be the thought leader for your sector, to produce blog posts and white papers and infographics and videos that your buyers see and say “Wow, that’s incredibly informative and incredibly entertaining! Yes, you need to research your keywords, yes you need to optimize your content.

Content Marketing 134

Content Marketing SEO Whitepaper User-Generated 134

Sprout Social

OCTOBER 1, 2018

This could ultimately frame how much time or money you’re willing to invest in the first place. Downloads of a whitepaper or ebook. Content: Did you get a landing page written by a professional copywriter? To define your social media ROI, you need to first break down the “why” of your presence.

Analytics 66

Analytics Whitepaper Copywriting Shoppers 66

Sprout Social

OCTOBER 1, 2018

This could ultimately frame how much time or money you’re willing to invest in the first place. Downloads of a whitepaper or ebook. Content: Did you get a landing page written by a professional copywriter? To define your social media ROI, you need to first break down the “why” of your presence.

Analytics 43

Analytics Whitepaper Copywriting Shoppers 43

Duct Tape Marketing

SEPTEMBER 27, 2012

One of the biggest reasons for a high bounce rate (and a poor PPC quality score for PPC) is that people lose the information scent when they arrive at your page, thinking they are in the wrong place. Brainstorm ideas with a diverse collection of team members : Include customer support, designers, copywriters and information architects.

Real Estate 67

Real Estate eBook Whitepaper Copywriting 67

Hubspot Marketing

JANUARY 7, 2024

Content like blogs, ebooks, white papers, and guides are critical components of a solid inbound marketing strategy, and content marketers are the people who create them. Marketing Copywriting Copywriting is a foundational part of marketing and advertising. Another 23% have the option to work remotely part-time.

Copywriting 100

Copywriting CMO PR Social Media Marketing 100

Marketing Insider Group

JULY 1, 2020

It becomes easier to achieve your marketing goals with future content because you already have a foundation in place – a vast content library of written, visual, and experiential content, all designed to resonate with your target buyers. Software companies have become tech teachers with how-to videos and eBooks. It’s not rented space.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145

Rock Content

JULY 13, 2023

Today’s audience places a lot of importance on recommendations from other people, and they tend to share these recommendations with others. However, if you have a persona in mind, it is also possible to predict issues that may come up and cover them , for example, in blog posts, ebooks , and case studies.

CRM 87

CRM eBook Communications B2C 87