Adobe Experience Cloud Blog

SEPTEMBER 6, 2012

And with such a demand for content, you need to make sure that you have the right people in place that can create content. Whitepapers. At some companies, marketers employ outside contracted copywriters to create entire pieces or assist the content marketer with creation. Blog posts, marketing collateral, whitepapers, etc.

Management 118

Management Content Marketing Thought Leadership Whitepaper 118

Duct Tape Marketing

OCTOBER 9, 2015

Identify what motivated the client to join your email list in the first place and capitalize on that data. Did they download a free white paper? Markelle Harden serves as a content manager at Get A Copywriter and creates Resources for businesses that are chipping away at their content goals. Problem #1. Use the data.

Whitepaper 69

Whitepaper Copywriting Analytics Email Marketing 69

Duct Tape Marketing

NOVEMBER 20, 2014

Perhaps there’s a whitepaper or eBook you can repurpose to serve a different audience. About Liz O’Neil Dennison – Liz is content marketing manager at Kapost, a software that allows marketers to develop, manage, distribute and analyze their content from one place. Content marketing Copywriting Liz O’Neil Dennison'

Copywriting 66

Copywriting Whitepaper eBook Global Marketing 66

Marketing Insider Group

JANUARY 24, 2013

Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting – all in one place. I tweet on content marketing, B2B copywriting, social media, tech marketing… London – [link]. Write case studies, eBooks, white papers, etc. . @ Marketo – Marketo.com – Marketing software.

PR 111

PR Whitepaper CMO Marketing 111

Sprout Social

FEBRUARY 6, 2017

The reason a lot of companies get into social media marketing in the first place is because it’s mentioned on just about every website that has anything to do with marketing or business. Downloads of a whitepaper or ebook. Content: Did you get a landing page written by a professional copywriter? Contact form inquiries.

Social Media Marketing 109

Social Media Marketing Analytics Whitepaper Copywriting 109

Hootsuite

JULY 25, 2023

Summarize this white paper into bullet points for an Instagram caption [INSERT WHITEPAPER]. Develop four unique copywriting headline ideas related to our latest product launch. Re-write this email to appeal to social media marketers [INSERT EMAIL]. Re-write this Instagram post for Twitter. Keep the post to 250 characters.

Whitepaper 90

Whitepaper Gen Z Marketing Marketers 90

AWeber

MAY 22, 2024

Include very little copywriting or an overload of information (usually somewhere in between). Its purpose is to capture visitor information in exchange for something of value, like an ebook, template, or white paper. B - Strong copywriting that describes your offer and benefits in as few words as possible.

Whitepaper 86

Whitepaper Copywriting User-Generated Promotion 86

Exposure Ninja

SEPTEMBER 18, 2023

If you’re still confused about the TOFU joke, the best place to start your marketing learning is with some of the most popular terms used in marketing. There are often rules to follow, which vary from place to place. Suppose you want to get recommendations on the best software to use to help you with your copywriting.

PR 52

PR Copywriting Marketing Marketers 52

Unbounce

NOVEMBER 7, 2023

You could go as far as to say that WordPress is an ideal place to build landing pages that increase conversions. The place you landed after clicking on the ad. Landing pages strip away alllll the noise of a regular web page and focus on a single product, service, event, e-book, or white paper. What’s not to like?

Whitepaper 52

Whitepaper User-Generated SEO Promotion 52

Sprout Social

APRIL 26, 2023

This could ultimately frame how much time or money you’re willing to invest in the first place. Below are some common yet specific goals for any given brand’s social campaigns: Email list sign-ups Contact form inquiries Trials Purchases Downloads of a whitepaper or ebook Note that all of these goals involve someone taking a measurable action.

Analytics 98

Analytics Social Media Marketing Whitepaper Promotion 98

Unbounce

OCTOBER 20, 2023

A prolific international keynote speaker, Oli is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike. Understand the technical limitations of your audience Are they primarily iPhone users?

Whitepaper 105

Whitepaper eBook Promotion Communications 105

Unbounce

MAY 13, 2024

Why landing pages are the best place to run A/B tests What elements can you A/B test on landing pages? These are the places you want to nail over time. Why landing pages are the best place to run A/B tests The single best vehicles for A/B testing both messaging and touchpoint design are your landing pages.

Price 105

Price eCommerce User-Generated Copywriting 105

Duct Tape Marketing

MARCH 22, 2017

They decide they want to set themselves out into the world of business and regardless of how good they are at the thing they’re good at, they don’t get to be good at until a sale takes place. The powerful three letter word is the word but, because we know the word but negates just about anything it was placed in front of it.

Non-Profit 31

Non-Profit Whitepaper Fashion Place 31

Dana Nicole

JANUARY 27, 2021

The reason why blogging is so important for your business is that when you have a proper strategy in place, your blog will work FOR you by driving targeted leads and customers to your website. Alternatives to blogging include white papers and case studies, videos/vlogging, forums, guest blogging, influencer marketing, podcasts, and more.

Content Marketing 52

Content Marketing Whitepaper Shoppers Marketing 52

CXL

MAY 27, 2022

Capitalize on this by making webinars a part of your long-term content marketing promotion strategy and find a place for them on your website. The key to remarketing is serving the right message in the right place: where your audience hangs out. Kajabi , for example, promotes live and on-demand webinars in its resource center.

Thought Leadership 96

Thought Leadership eBook User-Generated CRM 96

Litmus

JUNE 17, 2021

So, consider these tried-and-true tips from email and copywriting experts as simply a jumping-off point as you fine-tune what works best for your audience. Master copywriter, Claude Hopkins, said it plainly: “Curiosity is one of the strongest human incentives.” So, if someone just downloaded a whitepaper? Got a waitlist?

Shipping 118

Shipping Copywriting Whitepaper Email Marketing 118

Unbounce

JULY 12, 2023

So, you know, when I talk about drafting, I mean using an AI-based tool to help mock things up, to get placeholders, to get things into a conceptual place. You know, the right place, the right time on the right site for that audience that you want to get in front of. Also you can use a lot of these AI-based tools for crafting as well.

User-Generated 96

User-Generated Whitepaper B2C Product 96

Unbounce

SEPTEMBER 12, 2023

Lead gen landing page best practices How to create a lead gen landing page Lead gen landing page examples SHARE Hayley Mullen Hayley is a former Copywriter on Unbounce’s content team. Signed, a totally unbiased copywriter.) A valuable offer, relevant messaging, clear CTA, and a little design flare is a solid place to start.

User-Generated 59

User-Generated eCommerce Whitepaper Copywriting 59

Litmus

JANUARY 4, 2019

In this 4-page whitepaper, email leaders get data on the adoption of interactive emails and the most popular interactivity, examples of interactive emails, and an explanation of the challenges. Get the whitepaper ?. However, this places opens ahead of brand trust.”. Learn about Interactivity. It’s a good time to save.” “The

Copywriting 108

Copywriting Gen Z Whitepaper Email Marketing 108

Adobe Experience Cloud Blog

NOVEMBER 20, 2012

But the real challenge is to create great content, to be the thought leader for your sector, to produce blog posts and white papers and infographics and videos that your buyers see and say “Wow, that’s incredibly informative and incredibly entertaining! Yes, you need to research your keywords, yes you need to optimize your content.

Content Marketing 134

Content Marketing SEO Whitepaper User-Generated 134

Sprout Social

AUGUST 14, 2019

The best way to approach ad copywriting is to look at it from your ideal customer’s perspective. Working on the Quality Score helps put your mind in the place of your customer, which in turn leads to you being a better marketer overall. Maybe they want a whitepaper or a certain product. Do the keywords match the ads?

Whitepaper 80

Whitepaper Marketing Marketers Copywriting 80

Sprout Social

OCTOBER 1, 2018

This could ultimately frame how much time or money you’re willing to invest in the first place. Downloads of a whitepaper or ebook. Content: Did you get a landing page written by a professional copywriter? To define your social media ROI, you need to first break down the “why” of your presence.

Analytics 65

Analytics Whitepaper Copywriting Shoppers 65

Sprout Social

OCTOBER 1, 2018

This could ultimately frame how much time or money you’re willing to invest in the first place. Downloads of a whitepaper or ebook. Content: Did you get a landing page written by a professional copywriter? To define your social media ROI, you need to first break down the “why” of your presence.

Analytics 42

Analytics Whitepaper Copywriting Shoppers 42

Neil Patel

MARCH 28, 2023

As part of your Facebook conversion campaign, you have to educate and persuade them first if you intend to boost your conversion rate—and to do that, you need a system in place to communicate with them regularly. One of the first places to start is the platform and device placement. Sounds easy enough, right? Start with your angle.

User-Generated 145

User-Generated Advertising Advertisers eBook 145

Hubspot Marketing

JANUARY 7, 2024

Content like blogs, ebooks, white papers, and guides are critical components of a solid inbound marketing strategy, and content marketers are the people who create them. Marketing Copywriting Copywriting is a foundational part of marketing and advertising. Another 23% have the option to work remotely part-time.

Copywriting 113

Copywriting CMO PR Social Media Marketing 113

Duct Tape Marketing

SEPTEMBER 27, 2012

One of the biggest reasons for a high bounce rate (and a poor PPC quality score for PPC) is that people lose the information scent when they arrive at your page, thinking they are in the wrong place. Brainstorm ideas with a diverse collection of team members : Include customer support, designers, copywriters and information architects.

Real Estate 67

Real Estate eBook Whitepaper Copywriting 67

Marketing Insider Group

JULY 1, 2020

It becomes easier to achieve your marketing goals with future content because you already have a foundation in place – a vast content library of written, visual, and experiential content, all designed to resonate with your target buyers. Once you get your content marketing strategy going, it’s that positive snowball effect in action.

Marketing Strategy 144

Marketing Strategy Content Marketing Whitepaper Marketing 144

Calvyn Lee Blog

MAY 21, 2022

Explore if there are any whitepapers that can be broken down into bite-sized content. A place to highlight regional offices. Place your logo in the most prominent area of the image. Place copy over other elements in the image. Question 40: Valerie is a copywriter for a large brand. Less than 200 characters.

Thought Leadership 130

Thought Leadership Marketing Marketers Whitepaper 130

Content Marketing Institute

NOVEMBER 6, 2017

White papers. White papers are among the best types of cornerstone content. Forty-two percent of the responding SEO experts have created white papers and 60% of those find them to be ideal content for earning links. 60% of responding #SEO experts find white papers ideal #content for earning links.

Whitepaper 111

Whitepaper SEO Promotion Content Marketing 111

Welcome Software

JANUARY 24, 2024

To keep things simple, create a content workflow for your primary categories of content including: Blogs Social media posts Video Podcasts Research (e-books, white papers) Influencer content Case studies Why do you want different templates? Most teams developed a defined content workflow for different content types.

Transform 40

Transform Whitepaper Management SEO 40

Unbounce

SEPTEMBER 19, 2023

Ask him what he’s up to at any given moment and you’ll get answers ranging from folding paper dragons (y’know, origami) to catching up on the latest cool tech, and finding other ways to channel his inner geek. So it was covering anything from social media to the best tools for AI copywriting , and it was all interconnected under AI marketing.

Copywriting 93

Copywriting SEO Price User-Generated 93

Orbit Media Studios

JUNE 15, 2022

Since off-page optimization doesn’t take place on the website but on other parts of the web (e.g., They filled out a form to download a whitepaper or attend a webinar, signed up for your newsletter, etc. Copywriting. With that plan in place, it’s simply time to roll up your sleeves and get to work. Content strategy.

SEO 111

SEO Analytics Whitepaper Copywriting 111

Rock Content

JULY 13, 2023

Today’s audience places a lot of importance on recommendations from other people, and they tend to share these recommendations with others. Copy ‒ What kind of slogans and copywriting do local competitors use? In the age of consumer 4.0 , this generates immeasurable benefits for the company.

CRM 85

CRM eBook Communications B2C 85